SOCIAL NEWS HUB

RECLAIMYOURLOST

GROUNDAn analysis of Newspaper industry

challenges and how Oorjit- Social News Hub can be your ultimate solution.

It’s no longer a secret that ‘Newspapers’, once the kings of engagement are losing their ground to novel customer engagement experiences offered by the latest online service providers and mobility solutions. However this does not mean this is the end of news, it is just that your readership has found various exciting and novel means to keep themselves updated on the latest news. We at Oorjit have been analysing the changes in the industry for years and have come up with Oorjit- Social News Hub which is designed to convert your challenges to your biggest strengths and opportunities.

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CONVERT YOUR CHALLENGES TO STRENGTHS &OPPORTUNITIES.

Fewer opportunitiesfor expansion in print

SOCIAL NEWS HUBTM

Newspapers need to supplement their print industry activities by focusing on online news industry where innovative engagement opportunities exist. Oorjit- Social News Hub is designed to escalate your online presence to a hub where users can interact with each other and create revenue opportunities using repeated engagement. Its promotional toolswill enable easy sharing of content through different channels and help you go viral.

New generation readers are not interested in Print products

SOCIAL NEWS HUBTM

The new generation loves convenience. when there are mobile apps that can provide information right in front of them, it’s obvious that they won’t need printed products for news. Social News Hub gives you the ability to reach your new and next generation readers by providing a personalised experience across all online channels. It also helps you analyse the behaviour of your user base and tailor your content accordingly.

Influence of Social News

SOCIAL NEWS HUBTM

Social Networks like Twitter and Facebook changed the perception about news. They did it by offering a space for people to express themselves and gave a platform to be heard by a group of people who would like to respond. ‘Social News Hub’ takes this concept further by giving users the ability to express themselves through open groups, comments etc. And it also analyses their engagements to personalise the news content.

Tackling onlinenews aggregators

SOCIAL NEWS HUBTM

Online news aggregators are one of the biggest threats to online news portals. However, using personalisation tools in Social News Hub you can differentiate yourself by making sure the news you publish reaches the right readers who would be interested in it.

Inability to utilize user- generated content

SOCIAL NEWS HUBTM

Whether it is a user uploaded YouTube video or a photograph shared through social media all these take eyeballs away from an established newspaper. Social News Hub has facilities which encourage users to upload the videos/photograph and share the news they want to report within the platform. Users will often be prompted to do so since they require a platform where they can share content with an engaging audience.

Difficulty monetizing online assets

SOCIAL NEWS HUBTM

Conventional news sites have always failed to identify ways to convert their digital engagement to revenue streams. Since ‘Social News Hub’ is inbuilt in Oorjit you will have the advantage of incorporating its various engagement modules with your master site (Coupon, deals, ecommerce portals etc.) which can help you create additional revenue generating business models.

Advertisers turning away from Newspapers

2012 2013 2014

Money spend on print advertising

80%

60%

40%

SOCIAL NEWS HUBTM

Your advertisers are moving towards online advertising due to the advantage of targeting the right consumers, longer life of ads, and your declining readership. With your engaging content and Social News Hub’s ability to personalise ads based on reader behaviour and content will give you an added advantage over other portals.

Challenges from other media for attention and money

SOCIAL NEWS HUBTM

Social News Hub will make you capable of dodging challenges from any media by collaborating with two of your biggest strengths (i.e. market knowledge and a large customer base who trust your information). The portal will help you capitalize a user’s affinity for localized news and their interest on niche editorials using its advanced segmentation and targeting tools.

Inconsistent quality of digital development

SOCIAL NEWS HUBTM

Even though most of the newspapers have an in-house development team they cannot be compared to the quality and technical knowhow of an established technology firm. Our ‘Social News Hub’ is created by experts after years of market study and analysis and above all its fast deployment capability makes it truly unique.

About OorjitThe pioneers in user engagement solutions gives you the power to

connect with your users through Socail News hub!

The Social News Hub from Oorjit is designed to offer superior

functionality and support. Oorjit brings a best-in-class engagement

platform which is fast, secure and feature rich with integrated

extensions and analytics.

Oorjit is the perfect platform to engage your users. It is 100%

scalable and secure platform. The Oorjit Team, are a group of

innovative visionaries who are keen on initiating a revolution in the

media experience. We help our customers win over the market

and ensure that they can gain & retain customers while enhancing

customer engagement.

SOCIAL NEWS HUBTM