20

Hitachi Cable introduced the “Hitachi Cable

Just-in-Time (JIT) Production System” in the

fiscal year ending March 2007. The system

is based on the Toyota Motor Corporation

Production System and aims for a thorough

elimination of waste. From the standpoint

of total optimization, every process

from marketing, R&D to procurement,

manufacturing and shipment is reviewed to

establish a production framework to produce

“what is needed to be produced to the

amount needed when it is needed.”

The “Hitachi Cable Just-in-Time (JIT)

Production System” is not just implemented

as a production method; its primary purpose

is to have a “philosophy” of continuous

improvement in view of total optimization

take root in the company. Under the concept

that the evolution of “manufacturing” means

“development of human resources,” Hitachi

Cable keeps on advancing.

In order to realize this Basic Principle, we

establish a yearly corporate-wide quality

policy, set concrete targets and address

quality assurance activities.

Furthermore, to improve quality and

operational efficiency and to increase

customer satisfaction, the Hitachi Cable

Group has established quality management

systems appropriate for individual

operations while aggressively supporting the

achievement of ISO9001 or ISO/TS16949 at

both domestic and international production

bases※ 2.※ 1 Ochibo Seishin: Hitachi Group’s tradition of “acting on the

basis of conscience and humanity.” Our efforts to eliminate product defects and accidents are based on this spirit.

※ 2 Group companies manufacturing products for vehicles have achieved ISO/TS16949 certification.

In order to deliver high-quality products to customers, we emphasize product development from the viewpoint of customers

and optimize production, quality assurance and other systems. To remain a company that grows with the joy and satisfaction of

customers, Hitachi Cable will continue to do its best in the future.

Social Performance

Evolution of manufacturing with the “Hitachi Cable Just-in-Time (JIT) Production System”

Quality assurance

Engagement with Customers

A scene from a meeting

Model workplace

Company nameMonth and year

of ISO9001 acquisition

Authorizing agency

Tonichi Kyosan Cable, Ltd. 1996.1 LRQA

Hitachi Alloy, Ltd. 2004.2 LRQA

Hitachi Wire & Rod Ltd. 2003.8 LRQA

Hitachi Cable Precision Co., Ltd. 2002.7 LRQA

Hitachi Cable Fine Tech, Ltd. 1994.2 LRQA

Hitachi Cable Logi-Tech, Ltd. ※ LRQA

Hitachi Cable Networks, Ltd. 2004.3 LRQA

Hitachi Cable Mech-Tech, Ltd. 1998.10 LRQA

Hitachi Magnet Wire Corp. 2002.9 LRQA

Tohoku Rubber Co., Ltd. 2001.11 LRQA

Domestic Subsidiaries

Hitachi Cable

Acquisition of ISO Quality Management System Certifications (as of August 31, 2008)

Name of WorksMonth and year

of ISO9001 acquisition

Authorizing agency

Densen Works October 1995 LRQA

Hitaka Works* February 1994 LRQA

Tsuchiura Works December 1998 LRQA

※ Simultaneously acquired with the works of Hitachi Cable

Based on its “Basic Principle of Quality Assurance,” Hitachi Cable promotes initiatives to improve

quality and customer satisfaction within the entire Group.

Basic Principle of Quality Assurance

Aiming for “quality first” and “customer first” based on Hitachi’s Ochibo Seishin (spirit

of Ochibo)※ 1, we offer highly reliable products with secured product safety (including

software, etc.) to satisfy customers, and thereby contribute to the development of

society.

*Including Takasago Works, Toyoura Works and Minato Works

21

■Quality assurance System

The Quality Assurance Departments of each

business group and Group company are

engaged in quality assurance operations of

products they are responsible for, making

efforts for quality improvement. In addition,

from a corporate-wide perspective, the

Quality Assurance Center supports the

Group and Divisions through promoting

corporate-wide quality assurance activities

and implementing quality education in order

to make sure quality-related activities go

smoothly.

As a company-wide organization on

quality, we have established a QF Committee

and Company-wide QA Conference. These

committee activities enable those concerned

including, Officers to share information on

quality situations and to promote continuous

improvement by discussing challenges and

directions for improvement.

Company nameMonth and year

of ISO9001 acquisition

Authorizing agencyMonth and year of ISO/TS16949 (automobiles

acquisition)Authorizing agency Remarks

Shanghai Hitachi Cable Co., Ltd. 2002.3 SAC

Hitachi Cable (Johor) Sdn. Bhd.

PLO50 2000.5 LRQA 2006.7 LRQA

PLO40 2000.5 LRQA 2006.7 LRQA

Hitachi Cable (Suzhou) Co., Ltd.

Cable Works 2007.8 CQC

Assembly Works 2004.5 UL

Giga Epitaxy Technology Corporation 2003.1 AFAQ-EAQA

Hitachi Cable Indiana, Inc. 2007.2 Eagle Registrations

Ayutthaya HCL Co., Ltd. 2006.2 URS 2006.2 URS

Hitachi Cable Asia Pacific Pte. Ltd. 2002.11 LRQA 2005.6 LRQA

Thai Hitachi Enamel Wire Co., Ltd. 2003.5 SGS 2007.3 SGS

Hitachi Cable Philippines, Inc. 2003.12 AJA

Hitachi Cable Manchester Inc. 2003.8 UL

Hitachi Bangkok Cable Co., Ltd.

Bangpakong 2003.6 MASCI

Shingburi 2002.11 MASCI

HC Queretaro, S.A. de C.V. 2006.11 SGS 2006.11 SGS

Suzhou Hitachi Cable Precision Co., Ltd. 2006.7 LRQA

Huanan Wire & Cable Service Co., Ltd. 2003.2 UL 2005.11 SGS ISO13485 acquired

Hitachi Cable PS Techno (Malaysia) Sdn. Bhd. 2002.10 BVQI

PHCP, INC. 1998.5 SGS 2005.1 SGS

Hitachi Cable UK, Ltd. 2003.1 BSI

Euro Wire & Cable Services, Industry and Trading Limited Liability Company

2001.9 SGS 2004.10 SGS ISO13485 acquired

Acquisition of ISO Quality Management System Certification (as of August 31, 2008)

Overseas Group Companies

Hitachi Cable Quality Assurance System

President

Business Headquarters

QF Committee

Company-wide QA Conference

Group companies

Quality Assurance Department

QA Center

Quality Assurance Department

“Chairman” of Quality Assurance is responsible as a “committee” member

“Chairman” of QA Center is a “committee” member for quality assurance

22

Social Performance

■Quality improvement activitiesBased on and succeeding “QF21 (Quality

First for 21st Century) Movement” as a

concerted effort developed throughout the

Hitachi Group between 2003 and 2005,

Hitachi Cable has been promoting the “New

QF21 Movement” from 2006 to 2008.

This movement features the below

five themes to address, and each Group

and Division implements it on the basis of

PDCA (Plan-Do-Check-Action): planning,

implementation, follow-up at the Committee,

including executives and review.

■Small group activitiesEver since their introduction as the core of

TQC (Total Quality Control) in 1968, small

group activities have been actively working

in each Business Group and Group company.

In recent years, the range of the activities

has been expanded to cover QCD (Quality,

Cost and Delivery) improvement in general,

serving as part of our business foundation. In

order to vitalize mutual studies and activities

of small groups, we host a “Corporate-

wide Presentation Meeting” to announce

the results of small group activities at

domestic sites and Group companies as well

as an “International Convention” to include

domestic and overseas Group companies.

During the “International Convention” in

2007, 19 companies from 9 countries

gathered in Shanghai, China to present

results and actively exchange opinion.

■Handling quality issuesIf any quality issue occurs, it is

communicated to departments and sections

concerned through predefined rules

and routes. If a major product accident

takes place, it is promptly reported to top

management to take quick action, placing

priority on customers. Countermeasures

for any product accident are pursued on

the basis of two aspects, direct cause of the

accident and the motivational reason of the

background to prevent a recurrence.

In addition, from May to June every year,

an “Ochibo Hiroi” meeting※ 3 inherent to the

Hitachi Group is held at each Business Group

and domestic Group company, and under

the guidance of top management, those

directly involved in accidents and those

concerned learn lessons from the mistakes

and contribute them to future operations.

※ 3 “Ochibo Hiroi” meeting is an activity to review product accidents from the viewpoint of customers, reflect on them and prevent their recurrence.

Logo mark of quality improvement movement

A scene from a presentation at the international convention held in Shanghai

(1) Strengthen quality-related CSR

In order to promote business operations in an orderly manner, we carry out investigations on and thorough awareness raising of technical laws and regulations applied to our products as well as an establishment of compliance mechanisms for individual operational processes.

(2) Quality improvement of procured and

subcontracted goods In order to strengthen supply chain

management, including the globalization of the procurement of parts, components

and materials, we are restructuring the quality control system of procured and subcontracted goods, and are promoting activities to improve the skills of control engineers.

(3) Global quality improvement

Aiming for the “same quality throughout the world,” we promote quality improvement activities working together with overseas Group companies.

(4) Improvement of quality measures

To meet customer’s expectations of quality and to firmly establish a business foundation, we quantify quality for

improvement.(5) Human resource development

We regularly hold quality control and QC technical courses in order to improve skills by function. Furthermore, in consideration of frequent issues of corporate ethics in recent years, we host ethical education for engineers through manager training and e-learning courses in order to promote an understanding of the importance of compliance and to prevent issues in actual business.

23

As of March 31, 2008, our shareholders

comprised of domestic financial institutions

(about 13%), individual investors (about

12%,) overseas investors (about 19%) and

domestic corporations including Hitachi, Ltd.

(about 53%) plus the company’s own shares

(about 3%.) In disclosing information, we

continue to assure provision of information

to all shareholders including domestic

corporations, domestic financial institutions,

individuals and overseas investors.

For securities analysts and institutional

investors in Japan, we hold a quarterly

briefing of financial results on the day of

announcing them. Furthermore, explanatory

meetings on midterm management plans,

briefings on business and factory tours are

held as appropriate.

For overseas investors, we issue annual

reports, respond to news articles and in

addition, issue information in English,

including summaries of explanatory

meetings on business /financial results and

news releases. As is the case with domestic

investors, we have established a structure to

properly deliver information relating to our

company. The company has implemented

“road shows,” in September 2008 where

management would visit overseas investors

to directly explain management policies.

We aim to deliver information on an

equal basis to individual investors as well as

institutional investors. For this goal, we make

full use of the Internet enabling everyone to

easily access information. In the fiscal year

ended March 2007, we newly created an

explanatory page for individual investors.

Consequently, Hitachi Cable was

selected Best Corporation in the Japanese

nonferrous metals category of the “Internet

IR Best Corporation Award” in 2007 by

Daiwa Investor Relations Co., Ltd. for three

consecutive years. The company also won

top recognition among nonferrous metal

product manufacturers for its website, which

was awarded first place in the “Ranking of

Websites for Listed Corporations in Japan,

in 2007” issued by Nikko Investor Relations

Co., Ltd. for two consecutive years.

We also distribute news releases via

e-mail. Going forward, we plan to take

advantage of a wide variety of media and

deliver information in order to further deepen

an understanding of Hitachi Cable.

In order to meet the trust and expectations of shareholders and investors, Hitachi Cable continues to

strengthen communication. To shareholders, we aggressively disclose important corporate information to

secure trust and form fair share prices while to investors, promoting corporate public relations and making

efforts to establish attractive shares. Toward the future, in order to deepen an understanding of our company,

we will disclose information by taking advantage of various media and events.

Composition of shareholders

IR activities

Engagement Shareholders and investors

Composition of shareholders (As of March 31, 2008)

53.02%

18.72%13.44%

2.79%

12.03%

Total: 374,018,000

Other domestic corporations

Individuals, etc.

Financial institutions and securities companies

Own shares

Overseas investors

0

5

10

15

20

25

30

Num

ber of foreign employees

20072006200520040

20

40

60

80

100

120

Num

ber of employees aged 60 years or over

Number of foreign employeesNumber of employees aged 60 years or over(Persons) (Persons)

66

41

2522

2629

87

114

(As of the end of the fiscal year)

Total shares

Number of shares issued and outstanding Number of shareholders

374,018,174 shares 18,949

(As of March 31, 2008)

Homepage for individual investors

Logo mark of Nikko IR Award

Scene from a TAB Business Explanatory Meeting

24

We endeavor to maintain high levels of

health and safety standards and further

improve them under the basic principle

of “Protecting the health and safety of

employees comes before all else.”

In the area of health and safety, in

addition to the establishment of an

employee health and safety management

system, in particular we have promoted

the nurturing of safety consciousness and

a provision of full safety information. In

terms of safety education, we are making

efforts to strengthen education with steady

activities, including morning sessions taking

advantage of monthly “Safety news” and

regular “Safety analysis” by management as

well as education to improve risk sensitivity

through Risk Anticipation Training (KYT),

viewing of videos and hands-on education

using unsafe equipment. In addition Densen

Works, Packaging Materials Division

acquired OHSAS18001※ 1 certification.

As a countermeasure against disasters,

we set December as “Disaster prevention

awareness month” to raise anti-disaster

awareness and to improve the disaster

prevention management system. In

September, we practice drills to prepare

for the event of a major earthquake. We

continue to provide traffic safety activities to

employees, including traffic lectures inviting

people involved in law enforcement as

speakers, education for new car owners and

training using SD cars (a touring automobile

equipped with safe driving educational

facilities.)

To protect the health of employees,

Hitachi Cable offers counseling to employees

who work a lot of extra hours as well as

regular health checks, complete medical

check ups for employees who reach a certain

age and various seminars on lifestyle disease

prevention and such are carried out.

On the other hand, we urge health

insurance unions to introduce such

mechanisms as reference services to

specialist doctors and consultation for

second opinions, making efforts to build

an environment where employees can

work with a sense of safety and security. In

recent years, mental health of employees

has become a critical issue in society. We

regularly offer opportunities for stress

checks of employees and feed the results

back to them, while improving mental

health care services where they can consult

specialists and counselors. Furthermore,

in order to solve the wide variety of trouble

employees encounter, we collaborate with

medical institutions in the Hitachi Group and

the EAP※ 2 Center to provide consultation.※ 1 OHSAS18001: Workplace Safety Management System

Certification※ 2 EAP: Employee Assistance Program This is a program with the purpose of supporting

employees mentally, physically and socially

Hitachi Cable seeks to establish a working environment where every employee can feel at ease and work under a fair treatment

of human resources. Furthermore, to enable individual employees to work in a way that matches their individual styles, we take

initiatives to promote a work life balance. In terms of employee benefits, we make efforts to enhance and improve the lineup in

response to each employee’s lifestyle and needs.

Engagement with employees

Safety diagnosis activity

Social Performance

Health and safety

Labor accident rates

Rate= Casualty figure of labor accidents

Total working hours X 1,000,000

25

The driving force of the power of corporate

growth is human resources. In order to

improve corporate competitive-edge, it is

most important to acquire excellent human

resources and develop their abilities and

skills. Through a wide variety of education/

training systems and planned/organized

job rotations, Hitachi Cable supports its

employees so they can make the most of

their strengths and uniqueness and work as

professionals.

We also respect the will of employees

and offer opportunities to advance their

careers.

Utilization and development of human resources

Main human resource development systems

Staff of Hitachi Cable America and an overseas operation trainee (2nd from the left) Scene from sales training

In-house human resource recruitment

The in-house human resource recruitment

system is to publicly recruit the employees

in the Company for specific operations. The

company announces the requirements for

the posts in-house and selects the necessary

human resources from those who have

applied for the posts. Thanks to this system,

each employee can select a workplace and a

type of job he or she wants to do at his or her

own discretion, instead of being transferred

based on operational orders by the company.

In-house FA

By realizing autonomous in-house transfers

based on personal decisions and willingness,

this system vitalizes human resources,

enhances the morale of employees to create

a culture in which outstanding results are

achieved. Employees register their careers,

abilities/skills and job functions/tasks,

and based on this information, relevant

departments/sections conduct interviews with

them to make transfer decisions.

Education and training system

While putting a primary emphasis on OJT

(On the Job Training,) Hitachi Cable offers a

wide variety of OFF-JT (Off the Job Training)

and self-development support systems to

supplement OJT. In relation to OFF-JT, in

addition to class-wide training courses, we

offer a wide variety of education and training

opportunities such as the technology and

skills required for different functions and

sales and management related courses for

potential officers. In addition, as part of human

resource development, we continue to enhance

and improve training courses for developing

global human resources, including courses

on intercultural communication, overseas

operations and human resources to be

posted overseas. We also back up employees’

efforts to acquire qualifications through the

qualification acquisition support system.

Overseas operations training

This training system enables employees to

have operational experiences of overseas

offices or group companies in the Hitachi

Cable Group, while going to language or

other schools to master the command of

practical languages and operational expertise

in the international community, nurturing

an international view and way of thinking.

There is a one-year and short-term (3 to 6

months) course available, and trainees are

determined through public recruitment and

recommendations from workplaces.

Management by objectives

This system aims to encourage autonomy and

promote the enhancement of ability and skills

by detailing corporate management strategies

into personal targets and strongly linking

individual efforts with the realization of such

strategies as well as by enabling individual

employees to voluntarily set higher targets

and making efforts to accomplish them. This

system has an item for each employee to

declare his or her own career development,

and through interviews with his or her

seniors, each employee can develop his or her

own career based on mid-term and long-term

perspectives.

26

Hitachi Cable promotes diversity management

to integrate the ability and value of diverse

human resources into one to invigorate the

entire organization. Thanks to this initiative,

the employment ratio of people with

disabilities that had been below the mandatory

proportion of jobs for people with disabilities

as of the end of the fiscal year 2007 exceeded

the mandatory proportion (1.83%.) Also when

including domestic connected companies

it reached 1.87%. Foreign employees also

actively work in a wide variety of jobs.

However, at present, the ratio of females

employed in managerial roles is low, and when

compared with Hitachi Group companies

and major companies in the industry, we are

somewhat behind in terms of active roles of

females within the company. For this reason,

in the current mid-term management plan,

we set a target of promoting the employment

of female managerial employees so that the

ratio reaches 20% among newly employed

managerial employees. Furthermore, we will

promote the education and development of

female managerial candidates. In order to

make Hitachi Cable a company where females

feel at ease working, it is indispensable to

enhance and improve various systems to

support a work-life balance and diverse ways

of working and to promote an understanding

of such systems within the company. Toward

a company that can fully offer opportunities

for women to take advantage of their abilities

and skills, Hitachi Cable will continue to take a

wide range of initiatives.

In its “Business Ethics Guidebook,” the

Hitachi Cable Group claims that it respects

the personalities and human rights of its

individual employees and never commits

any unjustified discrimination. Under a

basic stance of “not allowing any kind of

harassment occur” and “taking whatever

appropriate measures including awareness-

raising activities and education in order to

prevent various types of harassment from

taking place,” the Group addresses the

prevention of harassment. To be precise,

contact persons are assigned at individual

offices and workplaces to handle issues, and

awareness-raising activities are conducted as

appropriate, taking advantage of the Intranet,

in-house magazines and other measures.

Additionally, with regard to human rights,

position-based education opportunities are

mainly exploited to propagate and raise an

awareness of proper knowledge.

Social Performance

Initiatives to promote diversity

Creating workplaces with favorable working conditions

Numbers of foreign employees and employees aged 60 years or over (non-consolidated)

Ratio of females hired as new employees (non-consolidated)

Ratio of employees with disabilities (non-consolidated)

On April 29, the “May Day Award 2008” took

place in Singapore, and Hitachi Cable Asia

Pacific Pte. Ltd. (HCAP) won the “Excellent

Company Award.”

At the ceremony sponsored by the National

Trades Union Congress (NTUC), which has 47

years of history in Singapore, HCAP became the

only one award-winning company among 120

member companies of the United Workers of

Electronic and Electrical Industries (UWEEI※

).

Ever since the foundation of the labor union

of the former Hitachi Cable Singapore in 1981,

HCAP has always been cooperative with UWEEI,

and its conspicuous contribution to improved

working environments, enhanced labor

productivity and job creation activities were

highly evaluated. Furthermore, such measures

introduced in recent years as a re-employment

system for retired employees (62 years or

over,) re-education systems, and flexible wage

systems also contributed to winning the award.

Going forward, the company aims to

establish compatibility of business operations

with social contribution through the above-

mentioned steady activities.※One of 63 subordinate bodies under the umbrella of NTUC

Hitachi Cable Asia Pacific Pte. Ltd. received the “Excellent Company Award” at the “May Day Award 2008” in Singapore

Mr. Ohe, Executive Officer, receiving the award (right)

27

In order to enable employees to choose

the ideal way to work in accordance with

personal values and family conditions, a

wide variety of alternatives are available.

For childbirth, child rearing and nursing,

employees can take advantage of the

“temporary leave system” and “part-time

working system,” etc. The company has also

introduced such systems as discretionary

labor, flextime and satellite offices, offering

a flexible working structure. For employees

who participate in volunteer activities, we

adopted the “volunteer vacation system”

taking advantage of the number of total paid

holidays to support their involvement.

Work Life Balance

Nursing care leave results

FY2004 FY2005 FY2006 FY2007

Persons 1 1 0 0

Childcare leave results

Maternity leave results

Part-time system use results

FY2004 FY2005 FY2006 FY2007

Persons 0 1 9 10

In order to make the lives of employees

and their families richer and more stable,

Hitachi Cable offers a comprehensive

range of measures to support them. In

2003, as one of the employee benefits and

welfare to back up self-help efforts and the

independence of employees, the company

introduced the “Café Terrace Plan System

(selective benefit and welfare system)” that

offers options to meet the different lifestyles

and needs of individual employees such

as “ability and skill development,” “child-

rearing,” “nursing” and “health building” in

addition to such conventional benefits and

welfare as dormitories for single employees,

company-run houses and medical services.

Within a range of points that each employee

has earned (Café Terrace Points,) he or

she can choose the necessary support

when it necessary. In fiscal 2006, various

events were held at individual offices and

workplaces in which employee’s families

could also participate, to celebrate the 50th

anniversary since Hitachi Cable started

operating as an independent company.

In these modern times with a declining

birthrate and an aging population and as

lifestyles in old age are becoming more

diversified, having a definitive life plan

is becoming more and more important.

Hitachi Cable provides information to

serve as the basis for life planning after

retirement (retirement benefits, company

pension, welfare pension, health insurance,

employment insurance, etc.) and hosts

“Life Plan Seminars” as opportunities to

think about one’s life and work styles after

retirement. In fiscal 2006, three seminars

were held, with a total of 71 participants.

Life plan support

Employee benefits and welfare

Scene from a Life plan seminar

28

The Hitachi Cable Group endorses a group

MATE, promoting the “ecoCAP Movement”

in Yokohama City, and extends support

to it. In the ecoCAP Movement, caps of

plastic bot tles normally incinerated as

plastic waste are sorted, collected and

recycled in order to address a reduction in

CO2 emissions, and by taking advantage

of the profit from the sales, this citizen’s

movement contributes vaccines of various

infectious diseases to children all over

the world. Our Group has supported the

movement since November 2007 and

col lec ts caps f rom Japanese works,

branches, offices and Group companies.

As of August 2008, a total of 353,280

caps have been collected, which is the

equivalent of 441 polio vaccines.

In cooperation with an NPO organization

the “Asaza Fund,” Hitachi Cable hosts

“planting activities,” which is a project to

regenerate endangered aquatic plants in

Lake Kasumigaura, Ibaragi prefecture.

A water fringe is a perennial floating-

leaved plant specified as a vulnerable

species (VU,) or domestic endangered

species in the Red Data Book published

by the Ministry of the Environment. It

has subterranean stems that extend

horizontally in the mud covering the

bottom of the lake, long stems running

up to the surface, and heart-shaped

leaves and produces small yellow flowers

from summer to fall. Kasumigaura was

originally a typical habitat of water fringes,

but due to environmental changes at the

waterfront, the number of these plants has

been drastically decreasing.

The purpose of the “water fringe

planting activity” is to revitalize the eco-

system of Kasumigaura that was once

a paradise of nature and wild birds by

recovering the water fringes in the lake.

Since 2000, Hitachi Cable has recruited

volunteers from among employees, mainly

from Tsuchiura Works in carrying out this

activity. In the fiscal year 2007, a total of

30 persons participated in the activity that

took place on July 30.

The principle of social contribution activities of Hitachi Cable is to meet social expectations and demands as a good corporate

citizen and to perform activities toward the realization of full and rich human lives and a better society. In particular, at

individual factories that are our bases of manufacturing activities, exchanges with people in the local communities have been

deepened through social contribution activities closely tied to the communities as well as a promotion of sports and culture.

As a member of the Hitachi Group, we also support social contribution activities hosted by foundations of the Hitachi Group.

Social contribution activities

Participating in “ecoCAP Movement”

Planting Asaza, or “ floating hearts” water fringes (aquatic plants)

Engagement with Local Communities

Participants planting water fringes

Caps collected

Social Performance

29

Hitachi Cable conducts environmental

improvement activities near works.

Densen Works (Sukegawa Town, Hitachi

City) has made a joint effort with the

“Society to Clean the Kazusagawa River”

(comprised of local volunteers) since

1994, and Toyoura Works (Kawajiri Town,

Hitachi City) has done so with the Juo

River Fishery Cooperative to clean up the

river near the works. Every year, about 40

to 50 employees participate in the activity,

pick up trash scattered along the riverside,

which are then sorted, disposed of and

recycled. In addition, Hitachi Cable hosts

cleaning and weeding activities around

Tonbo Pond in the Ogitsuyama Nature Park

in Hitachi City every March, while Hitachi

Alloy participates in “Irodori no Kuni Road

Support,” an initiative to clean and beautify

the road.

The Mountaineer Club of Hitachi Cable

is engaged in the maintenance of the hiking

course of the Ogitsuyama Nature Park, and

in September 2007, renewed an obsolete

fingerpost. In December of the same year,

the Club also participated in cleaning up

Mt. Tsukuba, which was sponsored by the

Ibaraki Mountaineering Federation.

Environmental improvement activities

Hitachi Cable Philippines, Inc. has an

organization called, “Family Welfare,”

conducting social contribution activities for

residents in the neighboring community and

families of its employees. To be precise,

they host such activities as food service for

elementary school pupils and children who

cannot go to school, free-of-charge dental

checks, repair of employee family homes

using scrap wood, and support of part-

time jobs for employee families. At the food

service held in August 2008, about 150

children participated.

Hitachi Cable Philippines Inc. hosted social contribution for residents in the neighboring community

Cleaning Kazusawa River Renewed fingerpost and members of the Mountaineering Club

Children with souvenirs from the food service

The Kasumigaura Marathon (International

Blind Marathon Kasumigaura) takes

place every April, attracting about 10,000

runners. Members of Hitachi Cable's

Marathon Team participate in this event

as volunteers, serving as escorts for

visually impaired runners. Our employees

also assist at the event as guide helpers.

Hitachi Cable supports this international

event in a variety of ways.

Volunteer activities at the Kasumigaura Marathon (Marathon Team)

Marathon Team member running as an escort for a visually impaired runner, on reaching the finish line

In November 2007, we invited elementary

school pupils in the neighborhood to

Hitaka Works. This tour is held every year

as part of social studies, and this year, a

total of 131 visitors, including teachers

and guardians came to the works over

three days. Our Group companies, Hitachi

Alloy Co. Ltd. and Hitachi Magnet Wire

Corp. also held factory tours and one-day

hands-on experience in workplaces for

elementary school pupils and junior high

school students in the community.

Factory tour held

A scene from a factory tour that took place at Hitachi Alloy

30

Hitachi Cable's Marathon Team participates

in the New Year Ekiden (the All-Japan Inter-

Business Organization Ekiden relay race) that

takes place in Gunma prefecture every New

Year's Day. The Team has participated in

the race for six consecutive years and for a

total of 21 times, and in the New Year Ekiden

2008, finished the race in 16th place. The

great leap forward of the team has played

an important role in the shared excitement

among our employees and people in the

community as well as a strengthened sense

of integrity in the Hitachi Cable Group.

Excellent results at the New Year Ekiden, or New Year relay race (Marathon Team)

Hitachi Cable Marathon Team and those involved

Mr. Shimazawa running the 7th leg

Social Performance

As contribution to recovery from

the “2007 Niigata Chuetsu Offshore

Earthquake” that occurred on July 16,

2007, we made a donation of three million

yen in total to Niigata Prefecture. After

the 2008 Sichuan Earthquake in China,

we contributed a total of one million

yen, working together with our Group

companies in China, and employees

voluntarily raised subscriptions and

donated about 3.6 million yen. In

addition to other support activities for

disaster-stricken areas, we make money

contributions to various foundations as

part of our social contribution activities.

Hitachi Cable Asia Ltd.

also participated in a charity

walking event, “Walk for

Millions,” sponsored by the

largest charity organization

in Hong Kong. In this event,

the participation fees (358

Hong Kong dollars) were

donated to child welfare and

elderly citizens, medical

service, local service, etc.

A total of 23 Hitachi Cable Asia Ltd.

employees participated in the program.

Support of disaster recovery and contribution to foundations

Technical instruction by Basketball Team members

Hitachi Cable's Basketball Team

aggressively conducts exchange activities

in the community to promote sports.

For example, in exchange activities

through basketball that have been

continuously held since 2002, the Team

hosts about 10 to 15 practice matches

and gives technical instruction (clinics)

to pupils and students in the local

community in the period between March

and July every year. About 2,000 pupils

and students from local elementary, junior

and senior high schools participate in the

initiative each year.

Hitachi Cable's Basketball Team also

actively participates in local events,

especially in Hitachi City, playing an

important role in community exchanges

and contributing to promoting sports in

the local community.

Supporting sports promotion in the community (Basketball Team)

Hitachi Cable Asia Ltd. staff participating in the event