social pr by @jexep for web wednesday thailand 14.0
DESCRIPTION
Social PR statistics of Thai and Worldwide by @Jexep for Web Wednesday Thailand 14.0 Including Social Influencers Type and Criteria by @BrandBaker mTRANSCRIPT
The Social PR The Integration of Social Media & PR
Social MediaPublic Relation
49%
172% 250%
44%
% Post / Users
% Engage
--
21,000%
20.6%
185%
80% of global consumers research electronics / computer / music / movies products online before buying in stores
60% of global consumers research clothes, shoes, toys,
health&beauty products online before buying in stores
66% of shoppers conducted their research on a PC or laptop at home and
15% conducted their research on a mobile device at home
For $500 or more purchase
More Than half of internet users are
reading blog at least monthly
AVG 29 Pageview / User / Month
45.8 M New posts
1.31 Comments / Blog
AVG 223 Pageview / Month / Post
Companies that blog
get 55% more website visitors
92% of companies who blog
multiple times per day have acquired a customer from
their blog
Small businesses that blog get
126% more lead growth than small businesses that do not blog.
19% of Bloggers Earn money for living
AUDIENCES DIGITALPLATFORMS INFLUENCERS CONTENTS
SOCIAL PR ELEMENTS
BRAND
TYPE OFSOCIAL INFLUENCERS
CELEB NET IDOL INFLUENCERS + BLOGGERS
CELEB
TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Life
Famous from Physical Media
200k> Followers
Only Instagram, Facebook, Twitter, Social CamLIMITATION
TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Face, Life, Thoughts
Famous from Digital Media
100k> Followers
Instagram, Facebook, Social Cam, Youtube
NET IDOL
NOT MASS
INFLUENCERS + BLOGGERS
TYPE OFSOCIAL INFLUENCERS
FAN Follow for Update of Their Skills, Thoughts
Famous from Digital Media
Instagram, Facebook, Social Cam, Youtube, Pinterest, Tumblr
Blogs!!LOW REACH
TYPE OFSOCIAL INFLUENCERS
CELEB NET IDOL INFLUENCERS
REACH INTERESTS BEHAVIOR
CRITERIA OF CHOOSINGSOCIAL INFLUENCERS
CONTENTSBuild and Spread Not Advertising
KEY SUCCESS FACTORS
Useful for both consumers and brandsTruth
http://www.impactbnd.com/78-delicious-blogging-statistics-to-sink-your-teeth-into/
http://wordpress.com/stats
Zocialrank.com
http://www.nielsen.com/us/en/newswire/2012/buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers.html
http://www.internetretailer.com/2012/03/30/most-shoppers-go-online-research-products
http://www.retailingtoday.com/article/study-81-research-online-making-big-purchases
Sources:
The Social PRPresented by @JexepJexep.netBrandBakerin WWTH 14.0 (31 July 2013)
Social MediaPublic Relation