social production analytics tools survey 2014 (tien hoang)

1/8/2014 20:09:25 Google AnalyticsIt's free and we don't have much money. There are some new socialtools so we'll be checking those out. Totally free Yes Medium

1/9/2014 10:03:40 SocialNewsDesk

SND was created by a couple of news people. They say over 500newsrooms use it now. It has features that you won't find in other similartools that only would be useful in a newsroom like reminding you to post,spell check, add a link, etc - best practice stuff. And you can put yourwhole team on it ... so everyone gets their own login and we don't haveto passwords for the native platforms anymore. It has a nice analyticsreport too ... you can get it emailed like overnights so you get a quick at aglance update daily. We also run all of our Facebook contests through it. Paid Yes Medium

1/9/2014 10:06:40 Spredfast

Lots of analytics to dig into (if you have the time :) and also features ascheduling tool. You can add multiple users without having to make themadmins of your account. Facebook, Twitter, Google+. Facebook hasadded many of the scheduling features that Spredfast has before, suchas the ability to edit scheduled post, upload your own thumbnails, etc. We have an account through Gannett's enterprise agreement, so I'm notsure about the cost. Paid Yes Small

1/9/2014 10:48:47 Sprout Social

For managing production across several branded accounts and trackinglists, keywords, campaigns and for news trends and engagementopportunities. Free for trial period only Yes Small

1/9/2014 12:17:40 TweetreachGreat way to get a spot look at how viral your posts go when you havebig news.

Basic service is free, butyou pay for premiumfeatures Yes Large

1/9/2014 12:18:30 retweetrank.com It's an easy way to keep track of retweets.


1/9/2014 12:20:47 twittercounter.com

Staff can look at their progress. Followers aren't everything, but havingsomething tangible for them is helpful. Plus, you can compare withcompetition.


1/9/2014 12:29:05 Social Flow

Some great parts about Social Flow: Chrome bookmarklet, progressreports, adding analytics to social feeds, two-step login, individual postreports and the re-optimize function. Paid Yes Large

1/9/2014 13:16:07 SocialBroReally excellent analysis of tweets and followers. Free for smallfollowings, price gets higher the bigger your following.

Basic service is free, butyou pay for premiumfeatures, Paid Yes Small

1/9/2014 13:31:47 Visual Revenue/Outbrain

My favorite part of this tool is the real-time click through rate informationfor our home page. It has definitely opened our eyes about how peopleinteract with our stories, the home page carousel, etc. Although most ofthe tool isn't social per se, it does include A/B headline testing tool, whichwould be as useful for tweets as for headlines. It also include a fairly in-depth "social" tab, which can track clicks per hour and something it terms"reach" (both for Facebook and Twitter accounts). I also tracks somementions. Theoretically, you can schedule tweets, etc., but we don't usethe tool for that. Paid No Medium

TimestampName of socialproduction/analytics tool In short, why you use it / what you like best about it Does it cost money?

Does it includeexport of data?

Size of your newsorg

1/9/2014 13:35:37 Bitly Enterprise

We just added bitly enterprise in November. This offers all kinds ofTwitter/sharing coolness to our site. It allows all our social shares to goout with our branded strib.mn short URL. There is extensive tracking,hourly, daily, etc, most shared. It shows us what OTHERS are sharingvia bitly. We can edit the unique part of short urls, for example: strib.mn/jmorneau, etc. You can also point the same URL to a new webaddress. It gives us referral data on our stories shared via bitly. (The listkind of goes on and on). It is not cheap Paid Yes Medium

1/9/2014 14:11:18 Bitly (Free)

Before we got Bitly Enterprise, we really relied on the free version of bitly.Because we had a grandfathered API code, were were actually able touse our branded short URL through TweetDeck Bitly log-in (although Ibelieve this has been taken away now) Nevertheless, even the freeversion of bitly allows users to track clicks on story shares. I *think* it stillallows you to edit the unique part of a short URL here bit.ly/*editable. Youcan also do some basic tracking of shares over time, days, geography,referrers Totally free No Medium

1/9/2014 17:25:40 Buffer

Really easy tool for scheduling posts to different platforms. The queue feature also lets you add tweets (from browser or readingapp) and will send them out on a pre-chosen schedule. The pay features are improving all the time, they have more robust stuff(including more analytics) for business prices.

Basic service is free, butyou pay for premiumfeatures No Medium

1/9/2014 22:02:53 Crowdtangle

It adds context to FB posts by creating a score for every entry -- if a pagetypically gets 20 likes on every entry, a post with 40 likes gets a score of2x. This allows you to see what is trending. You can also use their searchfunctions to surface local stories with broader potential. Good for keepingtrack of competitors. Paid No Large

1/10/2014 10:29:26 Comunn.it

Focuses on valuable and active followers. Interesting.http://commun.it/

Basic service is free, butyou pay for premiumfeatures Yes

It's just for me(individualaccount)

1/10/2014 10:30:35 Wise Metrics

FAcebook page - generate dashboards. I really like how sensible andcomprehensive the metrics are. $10/month for several smaller pages,$50 a month for larger.

Free for trial period only,Paid Yes Medium

1/11/2014 17:44:08 Statigram

Statistics for Instagram engagement includes likes, followers andcomments over time, and analysis of tags, filters and time of post w/optimization suggestions. Totally free No


1/11/2014 17:45:29 Statigram

Statistics for Instagram engagement includes likes, followers andcomments over time, and analysis of tags, filters and time of post w/optimization suggestions. Totally free No





1/13/2014 9:10:03 Supermetrics

Supermetrics Data Grabber is an easy-to-use report automation tool forGoogle Analytics, AdWords, Facebook, Bing Ads & YouTube. It's theonly analytics tool that makes it easy to combine metrics for lots of sitesinto a single view. It works in Excel. Formerly known as GA DataGrabber. http://supermetrics.com/ Drops them into an excel sheet. Competitivelypriced, just added Twitter this weekend. Priced per app, but prettycompetitively.

Free for trial period only,Paid Yes Large

1/13/2014 9:12:42 Track Maven

Track What MattersTrackMaven makes it easy to organize and track all of your competitorsfrom one easyto use tool. No more gathering data from multiple sources for yourreports. Competitive analytics. Recommneded by some big names. Haven't usedit myself, dont know if it would translate well to newsrooms. Paid No Large

1/13/2014 9:17:28 Social Bakers

Haven't used this myself, but had it recommended. Has publishing,listening, and analytics.http://analytics.socialbakers.com/ Analytics, part of Socialbakers PRO suite, provides a multi-platformdashboard to measure, compare and maximize social mediaperformance. With user-friendly visual reporting on the most importantsocial media metrics, Analytics offers competitive intelligence and thetools necessary to generate a social media marketing roadmap of yourindustry. Paid No Large

1/13/2014 9:38:08 IFTTT

https://ifttt.com/ Great for odd automation. Takes a while to set it up right. Totally free No


1/14/2014 10:32:10 ThinkUp

Allows us to freely aggregate, store and search brand and reporterTweets (as well as other social media postings). It leverages an OpenSource code base. It can be self-hosted. It allows us to see patterns andsignificant events in our social media. Totally free Yes Medium

1/14/2014 10:33:44 YOURLS

Self-hosted link-shortner. Gives us full control over our links. Providestracking, can be modified to output an RSS feed of shortened links.Open-source. Easy to use. Totally free Yes Medium




social production analytics tools survey 2014 (tien hoang)

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