social recruiting survey jobvite srp 2011

8/6/2019 Social Recruiting Survey Jobvite SRP 2011

1/21

SocialRecruitingSurvey

Results

2011


2/21

When we began this annual survey four years ago,

social recruiting was a new iea to many

companies. Between then an now, comScore

reports that time spent in social networks grew

from 1 out of every 12 minutes spent online to 1 in

out every 6 minutes. Employers have clearly

followe their target talent into social networks. Our

2011 survey foun that 89% of responents will

recruit through social meia this year, up from 83%

in 2010.

As competition for talent grows, social recruiting

tops the list two years running as the most popular

area to increase investment. Not surprisingly,

responents plans to increase spening on

caniate sources are closely aligne with their

views on the quality of those sources.

55%illincrairbdgforocial

recruiting; referrals, corporate career sites

an irect sourcing are other top categories

for increase investment.

Rfrral,dircorcingandocialnor

are the top rate external sources for quality

caniates.

Onl16%illndoronjobboardand

a thir of responents plan to spen less on

jobboard,irdarrcrirandarc

r.

The ata inicates that recruiting epartments, like

marketing epartments, increasingly utilize the

unique environments of multiple networks to reach

an engage their targets.

LindInaldinrcriingagac

year an now almost all of those surveye

(87%) use the professional network, up from

78% last year.

Rcriingagoforajornor

adfairladi55%ingFacboo

an 47% using Twitter.

Bno,o(64%)aanddir

social recruiting programs to two or more

social meia channels; an 40% use all three

onorLindIn,Facbooand

Twitter.

Proof of a continue recovery for the labor market,

67% of survey responents sai they plan to

increase hiring over the next 12 months, up from

56%in2010.Andindicaaocial

recruiting will be an essential element of recruiting

strategy as hiring competition heats up.

77%ofrrondncincrad

competition for talent.

Narl2/3ofcoaniinndorcri

from competitors in the year ahea.

1/3caragnloo

stay 2 years or less

Aongcoanianiciaingincrad

iringiar,95%noorlanoar

using social recruiting.

Fornal,conncion,daaandrac

offere by social networks can help employers

successfully aapt to this environment of high

churn an increasing competition for talent an

environment in which they must always be

recruiting.

introduction

Social recruiting on the rise:Employers will invest more in recruitingacross multiple social networks ascoiionforalninni

2


3/21

89% o U.S. copanies will use social networksor recruiting

3

YES80.2%

NO

10.5%

PLAN TO BEGINTHIS YEAR

8.7%

Corig2011Jobi,Inc.

DONT KNOW

0.6%

DOyOuORyOuRCOmpANyusesOCIALNetwORksORsOCIALmeDIAtOsuppORtyOuRReCRuItmeNteFFORts?Q

Jobvite Social Recruiting Survey 2011


4/21

4

00%

00%

00%

4

2011

2010

2009

CURRENTLY USE PL AN TO BEGIN THIS YE AR

80.2%

73.3%

68% 13.7%

9.3%

8.7%

Signicant growth in social recruiting since 2009

DOyOuORyOuRCOmpANyusesOCIALNetwORksORsOCIALmeDIAtOsuppORtyOuRReCRuItmeNteFFORts?Q

Corig2011Jobi,Inc.Jobvite Social Recruiting Survey 2011


5/21

55

LINKEDIN

TWITTER

fACEBOOK

YOUTUBE

BLOG

NONE

86.6%

46.6%

55.3%

11.6%

16%

9.4%

USE THREE OR MORE

usetwOORmOResOCIAL

NetwORksFORReCRuItING

40%64%

87% use LinkedIn and 2/3 use two or ore networksor recruiting

whIChsOCIALmeDIADOyOuuseFORReCRuItING?Q



6/21

6

100%

90%

80%

70%

0%

20%

30%

40%

50%

60%

10%

2011

LINKEDIN fACEBOOK TWITTER BLOG YOUTUBE

2010

whIChsOCIALmeDIADOyOuuseFORReCRuItING?Q

LinkedIn gains 8% while Facebook and Twitterhold steady


87%

55%

47%

16%

12%

78%

55%

45%

19%

14%


7/21

7

YES63.6%

NO 36.4%

hAveyOusuCCessFuLLyhIReDACANDIDAtethROuGhAsOCIALNetwORk?Q

Social recruiting works: 2/3 have successfully hiredthrough social networks


suCCessFuLLyhIReD

FROmsOCIALNetwORks

IN201058%


8/21

8

hAveyOusuCCessFuLLyhIReDthROuGhONeOFthesesOCIALNetwORks?Q

95% report theyve hired through LinkedIn


LINKEDIN fACEBOOK TWITTER BLOG

YES 94.5%

YES24.2%

YES 15.9% YES 3.1%


9/21

99

REfERRALS

DIRECT SOURCING

INTERNAL TRANSfERS

SOCIAL NETWORKS

CORPORATE CAREER SITE

CAmPUS RECRUITING

JOB BOARDS

SEARCH ENGINEOPTImIzATION

3RD PARTY RECRUITERSOR SEARCH fIRmS

RAtethequALItyOFCANDIDAtesFROmthesesOuRCeswheRe10RepReseNtsthehIGhestquALIty.Q

8.6

8.2

7.8

7.0

6.8

6.4

6.4

6.1

6.1

Best outside talent coes ro reerrals,direct sourcing and social networks



10/21

1010

SOCIAL mEDIA

CORPORATE CAREER SITE

REfERRALS

DIRECT SOURCING

JOB BOARDS

CAmPUS RECRUITING

INTERNAL TRANSfERS

3RD PARTY RECRUITERSOR SEARCH fIRmS

SEARCH ENGINEOPTImIzATION

Social media leads all other categories forincreased investment

hOwIsyOuRCOmpANyChANGINGItsINvestmeNtONtheseCANDIDAteReCRuItINGsOuRCesIN2011COmpAReDtO

2010?Q

1.6%34.1%54.5% 9.8%

2.9%60.6%29.8% 6.7%

3.4%55%27.7% 13.9%

2.7%58.4%25.5% 13.4%

31%46.1%16.4% 6.5%

5.5%51.1%14.5% 28.9%

11.9%50%13.9% 24.2%

1.8%66.8%13.5% 17.9%

17.9%32.5%37.4%12.1%

SPENDINGmORE

NOCHANGE

SPENDINGLESS

DONT KNOWOR N/A



11/21

1111

Candidate online proles matter even more tocopanies in 2011

hOwDOyOuusetheONLINepROFILesOFCANDIDAtes?Q

ALWAYSSEARCH45.1%

OCCASIONALLYSEARCH 29%

REvIEW IfCANDIDATE PROvIDES

12.9%

DO NOTREvIEW AT ALL

13%


IN2010

IN2011

ALwAysseARChFORCANDIDAtepROFILes

32%45%


12/21

YES69.1%

NO25.4%

DONT KNOW

5.5%

1212

Always important, high quality referrals mattereven more to those with increased hiring

DOyOuCOmpeNsAteempLOyeesFORReFeRRALs?Q


OFthOsewIthsIGNIFICANtLy

INCReAseDhIRINGpAy

empLOyeesFORReFeRRALs84%


13/21


14/21

1414

2/3 of U.S. companies expect to increase hiring inthe coming year

whAtAReyOuRexpeCtAtIONsFORhIRINGAtyOuRCOmpANyINtheNext12mONths?Q

INCREASESOmEWHAT41.4%

INCREASESIGNIfICANTLY25.3%

DECREASE 6.5%

DONT KNOW 3.2%

ABOUT THE SAmE

23.6%

sAIDhIRINGwOuLD

INCReAseIN2010

sAIDhIRINGwOuLD

INCReAseIN2011

55.9%66.7%



15/21

6 mONTHS OR LESS

18 mONTHS OR LESS

1 YEAR OR LESS

2 YEARS OR LESS

3-5 YEARS

DONT KNOW

mORE THAN 5 YEARS

1515

hOwLONGDOyOuthINkyOuRAveRAGeNewempLOyeewILLstAywIthyOuRCOmpANy?Q

0.9%

4%

6.7%

19.8%

47.7%

13.7%

7.3%

Employers expecting signicant churn more intense recruiting efforts ahead


expeCttheAveRAGeNew

empLOyeetOstAy2yeARs

ORLess1/3


16/21

16

SOmEWHATmORE 44.2%

hOwDOyOuexpeCthIRINGCOmpetItIONtOChANGeOveRtheNext12mONths?Q

The war for talent heats up

ABOUT THE SAmE

19.3%

DONT KNOW 1.6%

SIGNIfICANTLY LESS 0.4%

SOmEWHAT LESS 1.1%


SIGNIfICANTLY

mORE COmPETITIvE33.3%

expeCthIRING

COmpetItIONtO

INCReAse77%


17/21

17

DOyOuCuRReNtLyORpLANtOReCRuIt

empLOyeesFROmCOmpetItORs?Q

Competitive hiring requires a strong offenseAND deense

hOwCONCeRNeDAReyOuReGARDING

COmpetItORsReCRuItINGyOuRempLOyees?Q

CURRENTLY

RECRUIT fROmCOmPETITORS46.7%

DONT KNOW

22.7%

WILL NOT RECRUIT

fROm COmPETITORS

16.4%

DONT CURRENTLY,

BUT PLAN TO

14.3%

SOmEWHATCONCERNED38.5%

A LITTLE

22.2% vERY CONCERNED18.5%

NOT vERY

16%

NOT AT ALL

4.8%



18/21


19/21

HIRING mANAGER4.1%

OTHER3.7%

19

whAttypeOFORGANIzAtIONDOyOuwORkFOR?Q

Respondent Demographics: Employer and Job Role

whAtIsyOuRROLeAtyOuRCOmpANy?Q

EmPLOYER81.7%

RECRUITmENT

AGENCY

12.4%

SELf,

INDEPENDENT

CONTRACTOR,

CONSULTANT

5.8%

RECRUITING, STAffING

ExECUTIvE

HUmAN RESOURCES

45.8%

11.8%

30.0%

CONSULTANT4.5%


U.S.

RESPONdENTS800+


20/21

20

hOwmANyempLOyeesDOesyOuRCOmpANyhAve?Q

Respondent Demographics: Company Size & Industry

whAtINDustRyDOyOuwORkIN?Q

1011,00034.5%

1100

26.9%

5,000+

19.7%

1,0015,000

18.9%

SOfTWARE, TECHNOLOGY, INTERNET

HEALTH CARE

SERvICES

fINANCE, INSURANCE, REAL ESTATE

mANUfACTURING

RETAIL, WHOLESALE

EDUCATION

GOvERNmENT

NONPROfIT

TRANSPORTATION

COmmUNICATIONS, UTILITIES

OTHER

CONSTRUCTION

25.3%

17.8%

13.1%

10.6%

8.7%

4.5%

4.0%

4.0%

3.9%

2.5%

2.1%

2.1%

1.4%



21/21

about this survey

The Jobvite Social Recruiting Survey 2011 was

conucte online between May an June 2011;

over 800 people U.S. responents complete the

survey. The survey was complete by iniviuals

responing to an email invitation sent to a

registere list of human resources an recruiting

professionals. Responents answere questions

using an online survey tool an the response ata is

aailablonlinaggrgafor.Foror

information about the survey, please contact our

[email protected].

additionaL sociaL recruitinG resources

tsaofsocialRcriingInfograic

ebddablCar

JobiInd

JobsrNaion2010sr

JobiCorvido

Jobiprodctor

about jobvite

Jobvite is the leaing recruiting platform for the

social web.

Jobvite enterprise solutions are proven to perform

at the scale an with the reliability require by

worl-class companies. Social recruiting proucts

from Jobvite lea the market in their proven ability

odrirfrralirbnablingjobob

share across social networks, on websites an via

email by recruiters, hiring managers an every

employee. Jobvite is a complete, moular Software-

as-a-Service (SaaS) platform which can optimize the

spee, cost-effectiveness an ease of recruiting for

any company.

Jobvite Source is the social recruiting an c aniate

relationship management application that targets

rlanalninLindIn,Facbooandtiro

drirfrraliringirall.Iainglinii

application that manages all sourcing programs an

then measures the results, surfacing relevant

caniates from all over the web to create a talent

pool for your company.

Jobvite Hire is the applicant tracking system for the

social web thats easy for everyone to use - an

robust enough to be aopte by some of the fastest

groingcoaniinorld.Froocial

referral, to interview management to avance

analytics, Jobvite Hire is the faster, more prouctive

way for everyone to work together.

connect With us

.jobi.co

.ir.co/jobi.facboo.co/jobi

.lindin.co/coan/jobi

650-376-7200

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