Social Reporting

A workshop

e-Strategy marketing & training event, University of Pretoria

5 September 2012

Elmi Bester

Manager: CSIR Knowledge Commons

Agenda

• What is Social Reporting?• Case study : 11th Southern African Online Information Meeting,

June 2012 - #SAOIM• Why Social Reporting as a focus• Social Reporting in practice• Case study 2• Convening social reporting• Crafting our social reporting plans

What is Social Reporting? (1)

• Social reporting is an emerging role, a set of skills, and a philosophy around how to mix journalism, facilitation and social media to help people develop conversations and stories for collaboration.

David Wilcox & Bev Trayner

• Social reporting is where a group of participants at an event interactively and jointly contribute to some form of reporting, in text, photos, images or video.

• It allows to share in real time photos, videos, PowerPoint presentations, summaries, comments.

What is Social Reporting? (2)

• Adds to the "official" documentation a rich mix of stories and conversations

• The “social report” is made accessible, usually online, as soon as possible, sometimes as a half-product. This allows others to join in, to extend, to adjust or remix

• Has a human voice and a philosophy of inclusion and empowerment

• Interactive and collaborative

• Anyone, and/or a dedicated team

What is Social Reporting, Nancy White

Social Reporting as an umbrella practice

http://www.slideshare.net/elmi/make-20-real-and-relevant-the-potential-of-social-reporting-as-a-catalyst-to-nurture-adoption-of-social-software-in-a-research-organisation

Case study 1: 11th Southern African Online Information Meeting - #SAOIM (1)

• Why?- Contribute to the advocacy of the profession- Create a narrative report of the event- Increase onsite engagement- Capacity building and training(

http://saoug.org.za/social-reporting-volunteers-at-the-11th-southern-online-information-meeting-5-8-june-2012/)

• Outcomes- Chronicles of the 11th #SAOIM (http://saoug.org.za/category/saoim2012)

- Tweets, Re-tweets and Repliest at the 11th #SAOIM (http://saoug.org.za/2012/06/26/tweet-retweets-replies-at-the-saoim-2012/)

- TheSAOUGTube, Flickr, Picasa- Vibrant energy, more active engagement, more voices and reflections- Off-site line of sight

• 14 volunteers, 8 guest bloggers

Case study 1: 11th Southern African Online Information Meeting - #SAOIM (2)

• Lessons learned

- Intensive – one person cannot tweet and blog every session- Not everyone share in the same way – richness, diversity- Connectivity!- Practice before the time – including video interviews, using Storify to

curate tweets- More guest bloggers than expected- So important to articulate why you are doing this, and the expected

outcomes- Once off initiative – plan for next cycles

• E.g. a Blog Club to encourage ongoing participation and sharing - New connections with other Tweeters, bloggers- Allow for experimentation, e.g. Storify- People get busy once they are back at the office – collect

contributions during the conference, or soon after- After-hours work is essential- Other lessons?

Why Social Reporting as a focus?

The Atlas of New Librarianship R.David Lankeshttp://vimeo.com/19016529

Technology stewardship

Technology stewards…

Case study 2: Transition network

• 12 bloggers to tell their initiative's story from the front-line, on line, over a three month period (text & video)- capture the story of a people navigating their way through

Transition and creating a new community culture- to show and record what is really happening in Transition

towns- the blog began to act as a record - the work of other groups,

a feedback mechanism, as continuity and as a friendly and intelligent way to celebrate and disseminate Transition.

• A community blog. “It’s not just a Me record, it’s a We record.”• Allowing diversity - the ability to listen to twelve different voices,

not just one's own• Collaborative and empathic, created by people within the

experience rather than by commentators from the outside• Maintain momentum• "Learning, community building, building & extending

conversations, documenting and weaving voices… " (Josien Kapma)

http://www.transitionnetwork.org/stories/charlotte-du-cann/2011-09/welcome-social-reporting-project

• http://www.transitionnetwork.org/stories/charlotte-du-cann/2011-09/welcome-social-reporting-project

More case studies

• See http://thinkingknowledge.wikispaces.com• You are welcome to contribute case studies and other material,

such as - http://sabcmedialib.blogspot.com/- Variant: Stackathon http://cpsquare.org/wiki/Ning_Stackathon_project / http://bit.ly/TgjcYm - http://www.km4dev.org/profiles/blogs/social-reporting-from-events

• Also referred to as “narrating your work”, ‘working out loud”- Read more about it: http://elsua.net

Another example

Extended conversationsAnother example: Social Reporting on Yammer extended conversation

Lets get to the action!

• Tweeting• Yammering• Blogging (live, reflective)• Video-ing• Photo-journaling

Discuss- Curation (Tweetdocs, Storify)

- Analytics (Tweet Reports)

- Facebook

- Audio

• Buddy groups

PLAN

DO

ACT

CHECK

Convening Social Reporting

• Create the space, opportunity, process• Coaching and encouragement• Director and weaver

Step 1: Define the roles and strategy of the social reporting team Step 2: The social reporters get to work

Step 3: Pre-event activities

Step 4: (Onsite) social reporting

Step 5: Post-event stuff/ Behind the scenes

From: How can I organise social reporting from events?

by Antonella Pastore 17 March 2011

Crafting our social reporting plans…

Convene in work groups

Identify potential assignments – remember it must be ‘we’

“Why”

Process and platforms

How will you enact your plan?

What is your commitment?

Some theory slides…

• http://www.slideshare.net/elmi/make-20-real-and-relevant-the-potential-of-social-reporting-as-a-catalyst-to-nurture-adoption-of-social-software-in-a-research-organisation

Participatory culture

• Interactivity as an affordance of technology participation as an affordance of culture– Being literate = what it is like to contribute own expertise to a

process that involves many intelligences• Define participatory culture as one:

– With relatively low barriers to artistic expression and engagement– With strong support for creating and sharing one’s creations with others– With some type of informal mentorship whereby what is known by the most

experienced is passed along to novices– Where members believe that their contributions matter

– Where members feel some degree of social connection with one another

From: Confronting the Challenges of Participatory Culture , Jenkins et al.

Social reporting: Many-to-many; incentive can be facilitated by active visibility, encouragement and recognition before, during and after the event; leverage the energy of event. Opportunity to find ‘natural fit’ – many roles involved.

Social reporting: Many-to-many; incentive can be facilitated by active visibility, encouragement and recognition before, during and after the event; leverage the energy of event. Opportunity to find ‘natural fit’ – many roles involved.

Social learning, learning about & practicing to do

Researching Your Own Practice: The Discipline of NoticingJohn Mason , 2002

Inve

nt &

not

ice

usef

ul w

ays

o f

usin

g t o

ols

Inve

nt &

not

ice

usef

ul w

ays

o f

usin

g t o

ols

Social reporting: Shared experience affords shared reflection; focused exposure to possibilities and dynamics.

Social reporting: Shared experience affords shared reflection; focused exposure to possibilities and dynamics.