social sales training
DESCRIPTION
Brandstorming offers sales training programs on LinkedIn, Facebook Graph Search, and Google for clients interested in boosting the effectiveness of their sales force. We've trained over 5,000 individuals on using social platforms, and have created an effective program to change the habits of your salesforce. Our basic program works with a few salespeople an hour a week on their live prospects, than compiles that learning into a video library for the rest of your sales force. For more information, contact Jim Durbin at Brandstorming at 469-619-3440 or [email protected]TRANSCRIPT
Social Sales Training
LinkedIn Profiles And Prospect Research
Saturday, November 2, 13
Engagement Outline
• Social Sales Kickoff
– Presentation on power of Social Sales, including in-depth LinkedIn Training
– Demonstration of how pre-sales funnel intelligence impacts individual goals and metrics
– Basics on internet research including Google, Facebook, and LinkedIn
– Surveys distributed to identify salespeople most likely to get training
• Live Monthly Sales Training
– Weekly sessions working with selected salespeople on calls, meetings, and presentations
– GotoMeeting session recorded for manager review
– Pre- and Post session work delivered including lists, research, and design.
• Video Library Compilation
– Sessions distilled into 2 minute how-to videos for the rest of sales force
– Library keeps knowledge in-house to train new salespeople, reinforce habits
2
Saturday, November 2, 13
Stage Activity Timeline Output
Requirements Gathering Session
Goal Setting
Session: Survey/Discussion to identify challenges, opportunities, roadblocks, processes, executive expectations
2 days
Preliminary findingsdocumentList of Business NeedsRoadblock identification
Internal Kick-off session
onsite
Social Recruiting Workshop:Present LinkedIn Profile TrainingIdentify salespeople to be trained
90 minutes Presentation and Program Description
Candidate Selection
Monthly Training
Online (GoToMeeting)
Social Sales Training:Weekly sessions working on prospect lists, call lists, and meetings preparation.
1 hour per salesperson Updated prospect files
Proposal design and script preparation
Metrics on improvement over baseline
Engagement Overview
Video Library
Training videos: Brandstorming creates short 2-3 minute videos on techniques taught during sessions
Weekly additions Baseline learning library
Technical deliverables
Habit formation
Saturday, November 2, 13
Deliverables
• Survey and Kickoff
– Analysis of current salesforce capabilities
– Social profile recommendations
– LinkedIn Profile Training
• Monthly Training
– Social Profile Adjustments
– Packet on prospect research
– Robust call list additions (phone, email, profile research)
– Sales and Social marketing training as needed.
• Video Library
– 3-4 micro videos teaching internet techniques on prospect research
– PDF’s of training documents as needed on Facebook, LinkedIn, and Google Research
4
Saturday, November 2, 13