social science integration & noaa/nws jennifer m. sprague spp national weather service vankita...
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Social Science Integration & NOAA/NWSSocial Science Integration & NOAA/NWS
August 5, 2013
National Weather Service
Towards IntegrationTowards IntegrationOperations & Decision-MakingOperations & Decision-Making
Towards IntegrationTowards IntegrationOperations & Decision-MakingOperations & Decision-Making
• NOAA Social Science Needs AssessmentRisk CommunicationEconomic Valuation
• NOAA Social Science Tiger Team
• Budget and Workforce Realities
• Part of NOAA/NWS Dialogue and Message
• Weather-Ready Nation
• Forethought, not Afterthought
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National Weather Service
Towards IntegrationTowards IntegrationResearchResearch
Towards IntegrationTowards IntegrationResearchResearch
• Joint NWS & OAR WRN Research Awards
• Sandy Assessment & Sandy Supplemental
• Storm Surge Research
• Hazards Simplification
• CR Impacts Based Warnings
• Internal & External Leveraging
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National Weather Service
Weather-Ready NationWeather-Ready NationVisionVision
Weather-Ready NationWeather-Ready NationVisionVision
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SOCIETAL RESPONSE EQUAL TO RISK SOCIETAL RESPONSE EQUAL TO RISK
R&D •• R2O •• O2R
The end goal of a “Weather-Ready Nation” is to help people make better decisions with better information.
Society’s ability to prepare for natural disasters requires a societal response equal to the risk.
National Weather ServiceNational Weather Service
Social Science Projects @ NCAS
National Weather Service
NOAA’s Center for Atmospheric Science (NCAS)
NOAA’s Center for Atmospheric Science (NCAS)
Cooperative Science Center (CSC)
Howard University (lead institution)•Jackson State University•University of Texas at El Paso•University of Puerto Rico at Mayaquez•University of Maryland College Park•State University of New York at Albany
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National Weather Service
Social Science ProjectsSocial Science Projects
National Disaster Risk Communication Social and Behavior Research• Dr. Terri Adams-Fuller, Dr. Carolyn Stroman,
Michelle Dovil, Rita Jacobs (OAR)
5 focus groups (two more in Fall)•Houston, TX; Birmingham, AL; San Juan, PR;
Washington, DC; New York City
Survey Development
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National Weather Service
Social Science ProjectsSocial Science Projects
Heat Project• Internal Assessment
Focus Groups • Dr. Terri Adams-Fuller, Dr. Carolyn Stroman,
Michelle Dovil, Rita Jacobs
Assessment of NWS Heat Outreach Materials• Dr. Tia Tyree et al.• External Assessment• HU Capstone Communications Laboratory
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National Weather Service
Social Science ProjectsSocial Science Projects
Survey to ESL/Spanish Speaking Customers
Customer Satisfaction SurveyService AssessmentsSocial Media use Among African
Americans•Dr. Crystal Adkisson
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National Weather Service
Questions and DiscussionQuestions and DiscussionQuestions and DiscussionQuestions and Discussion
www.weather.govwww.weather.govwww.noaa.gov/wrnwww.noaa.gov/wrnwww.weather.govwww.weather.gov
www.noaa.gov/wrnwww.noaa.gov/wrn10
Jennifer [email protected]
Vankita [email protected]