social search: facebook & bing - webinar gt
DESCRIPTION
Slide del Webinar GT del 3 Dicembre 2010. Daniele Ghidoli e Giorgio Taverniti presentano la Social Search di Facebook e Bing.TRANSCRIPT
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social SearchFacebook & Bing
Giorgio Taverniti - Daniele Ghidoli
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & BingDi cosa parleremo oggi:
Facebook e BingFacebook HomeFacebook SearchEdgerankBing SocialBing e SerpInterazione Bing e Facebook
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & BingPerchè?
Questo webinar è una sorta di aggiornamento che fa una panoramica base
Facebook & Bing potrebbero rappresentare presto un'alternativa valida a Google, con altri piccoli step di integrazione ci sarebbe una bella rivoluzione.
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & BingLa ricerca interna
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Le interazioni sono la parte fondamentale di Facebook
Cosa ti piaceCosa piace ai tuoi amiciA cosa sei invitatoCosa hai visitatoChe cosa hai nella lista degli interessi
http://www.aimclearblog.com/2010/11/09/facebook-seo-ranking-factors-visibility-hacks/
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Ed a seconda di cosa si cerca (gruppi, persone) esistono dei filtri che danno importanza a tanti fattori come
Gruppi a cui ti sei unitoPagine che ti piaccionoPagine correlate con i tuoi interessiPagine che piacciono ai tuoi amiciApplicazioni che hai usatoEventi con cui hai interagito (anche solo se ti hanno invitato)
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Facebook è tutto interazione.
Vediamo l'EdgeRank
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
La Home di Facebook
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Il limite dei 250 amici
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
EdgeRank
Object
Edge
Edge
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
EdgeRank
e
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
EdgeRank
e
eee dwuEdgeRank
ue = Affinity: valore che descrive l’affinità e vicinanza con l’autore dell’interazione
we = Weight: peso dell’interazione sociale
de = Time Decay: variabile di decadenza temporale
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Come avere un alto EdgeRank
Alto EdgeRank
Incentivare le interazioni degli utenti
Interagire e socializzare
spesso con gli amici
Pubblicare regolarmente
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & BingIl flusso di messaggi ha un ritardo da 2 a 4 minuti per i controlli antispam.
Poi abbiamo visto i due algoritmi:
Best Match:- autorità dell'autore basata su n° di Follower e quanti RT- n° di RT che ogni singolo Tweet ha- Freschezza del Tweet
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
Top Link:- quanto è fresco il link- n° di RT fatti- autorità della persona
Bing associa tutti gli accorcia URL a quello originale passando la popolarità.
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & BingEcco i like nelle SERP
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Social Search:Facebook & Bing
Vediamo ora l'integrazione Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Instant Personalization
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Instant Personalization
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Instant Personalization
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Bing: Facebook LoginBING ITALIA BING ENGLISH
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Bing: Facebook Profile Search
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Bing: Facebook Profile Search
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Bing: Liked Results
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Bing: Liked Results
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Da Facebook a Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Da Facebook a Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Da Facebook a Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Problemi
Bing + Facebook
Non considera i Like a pagine
italiane
Ha un criterio di rilevanza
molto restrittivo
Considera solo le keywords di
titolo e descrizione
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Per il futuro?
Bing + Facebook
Ranking in base ai Like
Like Button nelle SERP
Visualizzare solamente i
“LikedResults”
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Privacy
Disabilitare la Personalizzazione istantanea
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Privacy
http://www.discoverbing.com/facebook/
Bloccare Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Privacy
Nascondersi dalla ricerca
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
Domande?
Social Search:Facebook & Bing
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Social Search: Facebook & Bing
Giorgio Taverniti - Daniele Ghidoli
Webinar GT
• Like Button• Social Search• Tracciare i Like• Leggere i dati da Graph API e Insights