social selling for event vendors
DESCRIPTION
Sales people used to be the trusted adviser with all of the answers. Now, most people do their research online or through referrals before they reach out to a sales person. Be more informed about a client and their needs by doing social media research!TRANSCRIPT
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@elizabethglau
Social Selling for Festival and Event
VendorsElizabeth Glau, CMP
Building Blocks Social Media
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@elizabethglau
Planners and Vendors
Buyers and Sellers
Decision Makers and
ReferralsRelationships
Power to the B2B People
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@elizabethglau
It’s Not Who You Know…
Personal Brandingtweets, blog posts, comments, status
updates, videos, photographs, website
…It’s Who Knows You
Trust
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@elizabethglau
What Works for You?
Cold Calling Social Selling
Numbers Game
Rented Lists
Old Database
Gatekeepers
Introductions
Context is King
Content is Queen
Updates by Prospects
Direct Access
Influencers
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@elizabethglau
Engagement
Get Involved in Conversations
Move Offline Network Online
Thorough, Professional Profiles
Basic Social Media Training
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@elizabethglau
Share your Knowledge
Connect People
LISTENGive Thanks
Pay it Forward
You Know How to Be Social
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@elizabethglau
Buy the Uniform Resource Locator (URL) – the global address of documents on the World Wide Web
Your Name or Business Name Create Fresh Content and Ideas Consistently How To, Answer Objections Art of Storytelling
Make it Shareable!
Blog
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@elizabethglau
Complete your Profile Don’t use Default Messages Advanced Search Interact on the News Feed Connect with your E-mail
I'd like to add you to my
professional network on LinkedIn.
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@elizabethglau
B2B Sales is Between Two People Profiles are for People Pages are for Companies Make your Work info Public Use Groups and Lists
Authenticity
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@elizabethglau
160 Character Bio Picture of You, Not your Logo Follow Back Mention Others Tweet Chat
#FF#CFEA2013#EventProfs
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@elizabethglau
Maximizing Your Attendance at EventsExhibitorsSpeakersSponsors
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@elizabethglau
Google Analytics / HootSuite Pro Facebook Insights Unique Visitors Traffic Sources, Referring Websites Reach
ROI
Analytics
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@elizabethglau
Elizabeth Glau, CMPChief Foundation Strategist
www.BasicSocialMediaTraining.comeglau@BasicSocialMediaTraining.com
614-286-4685
Questions / Feedback