social selling with linkedin in dubai
TRANSCRIPT
Today’s agenda
09.30: LinkedIn's Vision, the world's first economic graph
10.00: The Commercial impact of Social Media in MENA, Essa Ali Alzaabi
10.20: Social Selling in MENA with LinkedIn
11.15: Live Q & A
11.30: Refreshments served
Dylan Sharkey Head of Sales Solutions MENA
LinkedIn's Vision, the world's first
economic graph
Connect the world’s professionals
to make them more productive
and successful
Our mission
4
0M
75M
150M
225M
300M
375M
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014*
32M
348M
Member growth
* 2014 member number as of June 30, 2014 5
For our members
Enable professionals
to build and manage
their identities
Help professionals
create and leverage
their networks
Identity Networks Knowledge
Give professionals the
knowledge they need to
be more successful in
their careers
6
The professional profile of record
Identity
Connect all of the world’s professionals
Networks
8
Groups SlideShare Influencers Pulse
The definitive professional publishing platform
Knowledge
9
10
For our customers
Power half of all hires Identify and engage
professionals with
relevant content
Find new customers
& grow revenue from
existing clients at
massive scale
Hire Market Sell
11
The next decade
12
Create economic opportunity
for every member of the global
workforce
Our vision
13
Create economic opportunity
Realize your
dream job
Find work Be great at what
you do
THE ECONOMIC GRAPH
15
348M Members
16
4M Active company profiles
17
3M Jobs
18
3B+ Skill Endorsements
19
24K Universities
20
Billions of network updates
21
22
Kevin Scott Head of Sales Solutions EMEA
Social Selling in MENA
Connect the world’s buyers and sellers
to build relationships
Our vision
24
Members first
75% of B2B Buyers use social media
to make purchasing decisions
95%
Of B2B decision-makers expect
new or different insights from
sales professionals
5X
More likely to engage with sales
professionals via warm
introduction than cold outreach.
29
Sales Professionals Who Are Social Selling
51% more likely
to exceed quota
Exceed Quota
3X more likely
to go to club
Go to Club
Promoted to VP
17 months faster
Get Promoted Faster
30
Social Selling Defined
Create a professional brand
Find the right people
Engage with insights
Build strong relationships
31
Social Selling Index
Laggards
0 100
Leaders
32
26.1 NAMER
16.3 LATAM
20.2 APAC
23.9 EMEA
Source: LinkedIn Internal Data – February 2015
We can look at SSI by region
33
26.1 NAMER
16.3 LATAM
20.2 APAC
23.9 EMEA
20.1 MENA
Source: LinkedIn Internal Data – February 2015
We can look at SSI by region
34
The average MENA SSI has increased 12%
in the last 6 months
18.0 18.2 18.2
19.6 19.7 20.1
Source: LinkedIn Internal Data – February 2015
+12%
35 Source: LinkedIn Internal Data – February 2015
Technology and Professional Services lead the way
36
How are we doing in the room?
MENA
Social Selling Index 20.1
Create a professional brand 9.0
Find the right people 3.9
Engage with insights 1.6
Build strong relationships 5.6
Source: LinkedIn Internal Data – February 2015
Attendees
51.9
16.2
12.3
5.3
18.2
37
Which companies are winning at Social Selling?
39.9
37.1
36.8
36.0
32.7
ENTERPRISE
54.5
54.3
49.6
49.5
46.3
SMB
Source: LinkedIn Internal Data – February 2015
38
Which attendee have adopted social selling the most?
4 Arzoo Edroos
Business Development, Thomson Reuters 73.1
2 Haitham Mattar
Head of Sales, Hilton Worldwide 77
1 Antoine Sanan
Territory Manager, Oracle 77
3 Saira Medhi
Hardware sales representative, Oracle 73.8
LinkedIn Sales Solutions Vision
Connect the world’s buyers and
sellers to build relationships.
