social sponsorship by uplause
TRANSCRIPT
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04/18/23Copyright © Uplause Ltd
Social SponsorshipWelcome to a new era
Heikki Aura, Uplause Ltd.
+In a NutshellBrand clients:
Mastercard, Coca-Cola, Samsung, Turkish Airlines, Nokia, Reebok, Fonecta, Veikkaus, Elisa, Galp Energia, Endesa, OP-Pohjola, Singtel, Intrum-Justitia, DNA, Biltema, Hartwall, Superbock, TMN etc.
Events:
Chelsea Football Club, Formula 1 GP, FIBA Basketball World Championship, IIHF Ice Hockey World Championship, FC Porto, V Festival UK, Basketball Euroleague Final Four, Dubai Jazz Festival, Rugby Super Cup South Africa, Samsung Olympic London 12 Activation, Asian Champions League Football, Lollapalooza Brasil etc.
Offices:
Helsinki, Finland
Global sales/delivery network in all major territories and countries
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4 000 000Fans engagedin 400 eventsin 12 countries for 30 brands
World leader in SOCIAL SPONSORSHIP solutions for rights holders and brands
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Digital fan behavior is here
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“Our new stadium will be a software driven stadium”San Francisso 49ers, CEO Jed York
Software a key driver for growth
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Social TV. Emerging Opportunity for fans to engage. Also in sports!
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1st Phase:
Build presence at Social
Media
2nd Phase:
Start to create engagement
with fans
3rd Phase:
Allow fans to interact with your property
Only first baby steps taken
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A Live Event Property
Digital and social layer
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“What is compelling and
unique enough about
attending a game?
First, let me tell you what
it’s not. It’s NOT the game.
We are NOT in the business
of selling basketball. We are
in the business of selling fun
experiences.”Mark Cuban
Dallas Mavericks, NBA
Owner
+Transforming digital and social into meaningful offerings
Traditional Sponsorship
Packages and tools
Social and digital
component
1. Social Sponsorship allows rights holders, federations, teams to transform their properties into a social and digital experience and increase their revenues
2. Social sponsorship allows sponsors/brands to connect with fans and activate with the latest social and digital means and to gain access to consumer data
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Transforms live events and sponsorship into a digital, interactive and social experience
Uplause:
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Uplause uses stadium video screens as a
channel for social and digital interaction
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Uplause uses outside digital billboards as a
channel for interaction and to
expand the experience to
cityscape
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Basically, any digital surface is within the reach
for fan engagement…
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Uplause Crowd Games:
Voice activated games for arenas
and stadiums
“Entire audience is the joystick”
See video how crowd games work
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Uplause Crowd Games:
Covering all major sport
genres: football, basketball, ice-
hockey etc.
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Interactive LEDs:
Turning the fieldside
advertisement into interactive
branded content
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Engagement happens via Facebook Likes/Comments or Twitter Tweets
Targeted for TV viewers
Gain contactable consumer data
Engagement happens via Facebook Likes/Comments or Twitter Tweets
Targeted for TV viewers
Gain contactable consumer data
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How Uplause creates the interaction in Social Media
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Variety of Social Media products
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A Social Sponsorship
Package
Social sponsorship packages built based on customers’ needs
Social Tools and Products
Crowd games
Fan Gallery
Reveal
Inter-active LEDs
Fan Quiz
Fan Poll
Game Face App
Tuning App
Mobile App
Fan Mosaic
Reveal Quiz
Custom
Real Life Stuff
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Priceless Fun in Dubai Heat
See video of it
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London ’12 Olympic Activation
See video of it
Fans Reveal a New Player Signing –Case Jokerit HC and Clear Channel
10,000 Likes needed to reveal new signing
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Basketball World Championship 2010
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World’s Most Popular Birds at Stamford Bridge
+Uplause Products Deliver Tangible & Measurable Results
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90% crowd
participation rates for
crowd games
60%engagement
rates at Facebook
80%brand
recognition for branded
crowd games Uplause Scorecard for measuring the impact and results, available always
+Who we’ve worked with
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Events & Teams - examples Brands - examples
FC Porto
Portugal’s national team
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Some ofour partners
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Live Event Properties
Digital and social layer
