For the best solution & business

Enlarge Your Software World

Instant Backup: Pictures and Videos

www.talesapp.com

Creating most Intuitive Apps

Smartphone camera is substituting hand-held camera.

USER TREND

Pros: Quality is satisfactoryYou don’t need to carry any camera.So many things to do – view, post, alter

www.talesapp.com

Cons: Smartphone backup is difficult than camera.Online backup service takes so long time.

CUSTOMER ANALYSIS - TARGET USERS and Problems

Anyone Who takes pictures+ in smart-phoneWho views pictures in laptop or PCTarget Seg. = women and kids

Problems and Needs to solvePeople hate backup but should

Fear about losing their images and videos.Too slow online backup.Painful cable.

Lack of smart-phone space.People hate uploading their files.Accessibility from their laptop.

SOLUTIONS

DriveS is automatically copying images and videos from smartphone to PC in-stantly and incrementally without internet and cable for free.

You’d be astonished what this app is done. Your photos will appear in your laptop automatically

www.talesapp.com

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DEMO – Multiple Devices Interoperability

Click for demonstration

Technologies

Accessible to your devices

Knowing each otherAutomatically

Patent applied in Korea: 10-2012-0109675Preparing PCT

TEAM

Will Kim

Founder, CEODistributed Network Algorithm ExpertComputer Science

• Contributor of Global Standard : W3C(2), OMA(10)• R&D / Biz Leader: Mobile Network Game Platform

(Playnet™): SKT($1.5Million), Samsung($150,000), PosData($450,000)

• Lead: Personalization Menu System (WISE Menu) – no.1 carrier.

• Lead: 3D Online Virtual Society (TTL Fingo) – no. 1 carrier• Lead: 2nd Online Book Store + Subway Logistics

(Morning365.com 11st.co.kr: no. 3 shopping mall)• Developer community leader(+700,000) 700+ Q&As, 30+

Lectures• Microsoft MVP 2002(Asia), 2003(Global)

www.talesapp.com

TEAM

Seung Joo Cha (NeoMinky)DriveS Developer

Pattern Recognition & Network Spe-cialist.developing DriveS PC Client, Windows Mobile ClientDevelop: Xdrive for Music: Music Video Streaming SolutionDevelop: Xdrive Client Server Version like Dropbox (2008)Develop: Video Recognition AlgorithmDevelop: Speech Recognition AlgorithmDevelop: Online Payment Solution

Developer community leader (+700,000 developers)

Microsoft MVP 2002(asia), 2003-2004(global)YoungGyu ShinDriveS Developer

Develop: Virtual Reality Server PlatformDevelop: OpenCV for Mac.Develop: WAP Gateway

Products

Premium version: no Ads ($2.99~$9.88)

Free Ad-supported version for Backup provides the perfect personal storage.pops up the new pictures in your laptop.enables incremental backup.supports faster than cloud (over 2Mbps).solves lack of space in smart-phone.Organic Traffic: invite 10,

then no ads

www.talesapp.com

MARKET ANALYSIS

500 million personal storage subscriptions areexpected in 2012. 2011 - 300 M2017 – 1.3 BIncrease of 25% per yr.

COMPETITORS – no app like this

• iTunes backup is not clear

• Android apps are hard to use.

• Actually No Competitors like this

An-droid De-

fault Backu

p

Man-ual Set-ting

My-Backup

App15 steps

iTunes

• Mozy comes free with limited 2GB, Car-bonite provides the free 15-day trial.

Mozy 2G Free

Acquired by EMC for $76M

2010-0-7

Carbonite

SeriesD $20MNasdaq: CARB

2011-08

BUSINESS PLAN – Phase I, II, III

• 2nd Step: Online backup integration• 3rd Step: Open APIs

uPnP Intelligent Dynamic Network Among Devices

File System Virtualization

Auto Caching

Android, iOS, Windows, OSX, Linux, other platforms

Backup ServicesIntegration Open APIs

App App App

1st Year

2nd Year

3rd Year

2 and more Consor-tiums

e.g. Mozy, Carbonite

Self Ser-vicefor

contin-gency

& profitInstant Backup

RAISE: US HQ and South Korea RND

$ 1 Million

1 2 3 4 5 6 7 9 12 16 24 36

Korean Engineer-ing hire

30 30 30 30 30 30 30 30 30 46 54 66

US UI/UX, PM 40 40 40 40 40 40 40 40 40 56 64 76

User Acquisition & Marketing cost

40 40 40 30 30 30 40 40 30 46 54 66

US HQ & General Cost

20 20 20 20 20 20 20 20 20 26 34 46

Revenue 0 0 0 0 0 0 33 109 255 5261.5M

5.8M

Profit acc. -130

-260

-390

-510

-630

-750

-847

-928

-679

313 7M 46M

Premium version

Break Even

Ad-support version

Logics

- Korean Engineer: Android 1, iOS1, OSX1, Windows1, Server2, CEO1

- US UI/UX 1, PM 1- User Acquisition Cost: 4$ per user

including Organic Traffic

- Only phase I revenue

Assumptions: Organic traffic: every month 10% Paid traffic: 10,000, $4.99 in 3 years, 3.6 Million premium users will be estimated.

will.kim@talesapp.comwww.talesapp.com

Achievements• TOP 5 in 22 teams in GMIC-SV App Audition.• Top 3 Younoodle Pitch day from David Lee,

Brian Bonwoong Koo(Formation8), Riddhi Mittal(Mohr Davidow Ventures)

Mentos

Greg Moon CEO of SoftBank VeturesDoug Lee Technical Staff at Applied MaterialsBoram Lee ChartboostMary Min CEO of Second Wave Games