Social Strategy and Presence(1st DRAFT)

Norcalbuffs Social Presence1) Website - http://www.norcalbuffs.com/

2) Twitter - http://twitter.com/norcalbuffs

3) Facebook Group - http://www.facebook.com/group.php?gid=2254454270

4) Facebook Page - http://www.facebook.com/norcalbuffs

5) LinkedIn Group - http://www.linkedin.com/groups?about=&gid=1095407

6) Eventbrite - http://norcalbuffs.eventbrite.com/

Content Flow• Blog Posting

– Push to Facebook – page / group– Push to Twitter– Push to Linked In

• Event Posting– Create Eventbrite event– Push to Facebook – page / group– Push to Twitter– Push to Linked In

• Newsletter / Email– Consolidated Blog Posts– Link back to Blog, Twitter, Facebook, LinkedIn

1) Post to Blog Platform

2) Instant Push to Social Channels 3) Consolidate to Monthly Email

4) Drive Back to Site / Social

Notes… + Re-Tweet, Share+ FBN + Career Services

Engagement Tactics

• Today: Facebook Connect

• Next: Other Platforms – Comments, Sign On, enabled by something like Disqus

– Monitoring enabled by something like Seesmic, Social Mention, etc – Suggest RT strategies

Norcalbuffs.com+

Facebook Connect

Recommendations

• Alum Association Tools– Blog Platform maintained with – Pre-Integrate - facebook, twitter, linkedIn– Social Email / Site Templates

• Best Practices– Content Creation– Engagement– Monitoring / Tools

Norcal Buffs Homepage

Facebook Presence

Twitter Presence

LinkedIn Presence

Email Blast Template