social tagging in the enterprise: different drivers, different implementations david hobbie...
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Social Tagging In The Enterprise: Different Drivers, Different Implementations
David Hobbie
Litigation Knowledge Managerhttp://caselines.blogspot.com June 25, 2008
©2007. Goodwin Procter LLP
About Goodwin Procter LLP
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Tagging is the “T” in SLATES*
Search Links Authorship Tags Extensions Signals
*Enterprise 2.0: The Dawn of Emergent Collaboration, Andrew McAfee, MIT/Sloan Management Review, Spring 2006, Vol. 47, No. 3, pp. 21-28.
Drivers of Tagging on the Web
• Retrieve one’s own stored information more easily
• Take advantage of other people’s tags
• Comments?
Business Drivers of Enterprise Tagging:FIND TOO LITTLE
• We can’t find documents
• We can’t find internal experts
• We don’t know about new work
Business Drivers of Enterprise Tagging:FIND TOO MUCH
• Places to go look
• Taxonomies
• Similar Documents
Adapting Web 2.0 Social Bookmarking To The Enterprise
• Security, security, and security
• Groups / Tasks / Projects
• User identification
• Outside the firewall
• Versions
What Drives Enterprise Adoption?
• Enhanced findability
• Workflow (cf: “traditional KM”)
• Millenial / Gen. X; Ambition, Self-promotion
• Gen Y; engagement
Variations in Enterprise Tagging--Search
• How are tags exposed through search?
• Guided navigation
• Search relevancy
Variations in Enterprise Tagging—What you can tag
• Is tagging linked into DMS, or is it limited to social software activity (blogs, wikis)?
• Can you tag people? Groups?
• Can you tag an activity or project?
• Can you tag external web resources?
• Can you subscribe to RSS or email alerts for a specific tag or tags?
• Can projects be privately set up and tagged for a group? (layers of security)
• How much of people's work is exposed?
Variations in Enterprise Tagging—Publishing & Security
What Tagging Does For An Enterprise
• Few tag, many consume
• Identify others working on same subjects through finding comparable tags
• Highlights stronger content
• Distinguishes otherwise similar work product
Common Problems With Enterprise Adoption
• Don’t tag everything “document”
• Don’t suggest tags on content except from a person’s own tags
• Too many similar tags (stemming, plurals)
Common Problem Solutions
• Prompting on single tagging
• Stemming
• Synonym Identification
• Taxonomist?
Sharepoint Tagging Vendors
• Connectbeam “Spotlight”—tag anything with a URL
• Newsgator “Social Sites”—tag RSS feed information