social tagging to unlock collective intelligence

InfoCloud Solutions, Inc. - 2008

Social Tagging to Unlock the Collective Intelligence

Thomas Vander WalPresented to: International Forum on Enterprise 2.0

Varese, Italy :: 25 June 2008


What does your organization know?


What does your organization call things?


What do people in your organization call things?

Faces of Perception

Personal

Collective

Collaborative

Service Owner


Why do People Tag?


❖ Their OWN use/value first❖ Add Perspective/Context

❖ Missing metadata❖ Emergent Vocabulary❖ Personal descriptors

❖ Refindability❖ Aggregation of information❖ Task-based aggregation

❖ State Interest❖ Sociality

Reasons People Tag


The “F” Word


Folksonomy(Folksonomia)


❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval

❖ The tagging is usually done in a social environment (shared and open to others)

❖ The act of tagging is done by the person consuming the information

Folksonomy: Definition


The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/object.

Folksonomy: Value

The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning

People are not so much categorizing, as providing a means to connect items(placing hooks) to provide their meaning in their own understanding.


“The beauty of tagging is that it taps into an existing cognitive process without

adding much cognitive cost”

Rashmi Sinhahttp://www.rashmisinha.com/archives/05_09/tagging-cognitive.html


Object Identity

Metadata

Interest

VocabularyDefinition

Folksonomy Triad


Object Identity

Metadata

Definition

Vocabulary

Terminology

Interest

Culture

Community

Dual Folksonomy Triad


Folksonomyvs.

Taxonomy


Taxonomy Folksonomy

Business Customer

Product

Taxonomy vs. Folksonomy


Taxonomy Folksonomy

Taxonomy & Folksonomy


70% of Folksonomy tag terms not in Taxonomy

J. Trant regarding Steve.museum


Compensating

Taxonomy Folksonomy+ Structure - Messy+ Efficiency - Difficult Findability+ Solid foundation - Slow to emerge- Resource intensive + Relatively inexpensive

- Not emergent + Emergent by nature- Difficult to validate + Continual validation

InfoCloud Solutions, Inc. 2008

Terms Around an Object

Taxonomy Folksonomy

- Ball- Sphere- Blue- #A6437

- Ball (89)- Circle (63)- Blue (23)- Orb (11)- Sphere (6)- Gradient (3)- ToBuy (3)- Darkblue (2)- Round (2)- … 26 more


Part #A6473 Terms

0

22.5

45.0

67.5

90.0

A6473

Distribution of TermsValidate

taxonomyor add totaxonomy Interest

& watch

Value inSynonyms &Unique views


Part #A6473 Terms

0

22.5

45.0

67.5

90.0

A6473

Distribution of TermsValidate

taxonomyor add totaxonomy Interest

& watch

Azure


Business Gains


Improved Access to Information


Increased Understanding


People Connecting Around Ideas


Efficiency

Grazie!


URL: http://infocloudsolutions.comE-mail: [email protected]: [email protected]: vanderwalSkype: tjvanderwal