social tools for company, industry, and competitive information: simmons gslis continuing education...
DESCRIPTION
Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar, March 8, 2012Scott Brown and Simmons GSLIS Continuing Education provide a preview of the April 2012 online CE workshop entitled "Social Tools for Company, Industry, and Competitive Intelligence." Includes a bonus piece on mobile apps as well as an introduction to the Simmons GSLIS CE offerings for spring and summer 2012.TRANSCRIPT
![Page 1: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/1.jpg)
1
Simmons GSLIS Continuing Education Webinar:
Social Tools for Company, Industry, and Competitive Information
Scott Brown, Social Information Group – March 8, 2012
Simmons GSLIS Continuing Education
© 2012 Social Information Group
![Page 2: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/2.jpg)
2
Twitter: @simmonsgslis
2
![Page 3: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/3.jpg)
3
• Welcome!
• Introduction to Simmons GSLIS Continuing Education
• Social Tools for Company, Industry, and Competitive Information: an overview
• Bonus: Mobile apps
• Q&A
• Final thoughts and wrapup
Agenda
3
![Page 4: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/4.jpg)
4
• I have not heard of the Simmons GSLIS CE program before
• I have heard of it, but have not looked at the workshops
• I have looked at the workshops, but have never taken one
• I have taken a Simmons GSLIS CE workshop online
• I have taken a Simmons GSLIS CE workshop on-site
Poll
4
![Page 5: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/5.jpg)
5
• About Simmons GSLIS CE
• Online and on-site offerings
• Upcoming topics:
– Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons
– Apps4Librarians
– Instruction Librarian Bootcamp
• See more at http://gslis.simmons.edu/ce
• Contact: Kris Liberman @ [email protected]
Simmons GSLIS Continuing Education
5
![Page 6: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/6.jpg)
6
Instructor: Scott Brown
6
• Owner, Social Information Group
• Upcoming book: Social Information: Gaining competitive and business advantage using social media tools
• 20+ years’ experience – public, academic, corporate
• Coach
![Page 7: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/7.jpg)
7
• About the workshop
• Social networks (including Google +)
• Blogs and microblogs
• Video, audio, images
• Social search
• What else does the workshop cover?
• Bonus: mobile apps
Today’s webinar topics
7
![Page 8: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/8.jpg)
8
• “Crash course” on social tools for finding business, competitive, and industry information
• Strategic and practical approaches
• The main tools, why you’d use them, and what kind of information you’d find there
• Readings and “how-to” slides and screencasts
• You conduct your own research during the workshop
About the workshop
8
![Page 9: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/9.jpg)
9
I have an account in:
• Google +
• I don’t have an account in any of these
Poll
9
![Page 10: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/10.jpg)
10
• Examples: LinkedIn, Facebook, Google +
• What can you find?
– Organizational information
– Employee movement
– Customer information
• Use for:
– Competitive tracking – employees, jobs, news
– Industry buzz
– Tracking strategy
Social networks
10
![Page 11: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/11.jpg)
11
http://plus.google.com
Social networks example: Google +
© Andres Rodriguez - Fotolia 11
![Page 12: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/12.jpg)
12 12
![Page 13: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/13.jpg)
13 © Andres Rodriguez - Fotolia
13
![Page 14: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/14.jpg)
14 © Andres Rodriguez - Fotolia
14
![Page 15: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/15.jpg)
15 © Andres Rodriguez - Fotolia
15
![Page 16: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/16.jpg)
16 16
![Page 17: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/17.jpg)
17 17
![Page 18: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/18.jpg)
18 18
![Page 19: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/19.jpg)
19
Use to track:
• Organizational pages
• Competitor pages
• Competitor employees
Recap: Google +
19
![Page 20: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/20.jpg)
20
• Examples: Google blog search, Twitter
• What can you find?
– Organization blogs and commentary
– Alternative perspective
– Industry “feeds”
• Use for:
– Company and industry research
– Finding experts
– Industry trend tracking
Blogs and microblogs
20
![Page 22: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/22.jpg)
22 22
![Page 23: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/23.jpg)
23 23
Following
![Page 24: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/24.jpg)
24 24
![Page 25: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/25.jpg)
25 25
![Page 26: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/26.jpg)
26 26
![Page 27: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/27.jpg)
27 27
Listorious: listorious.com
![Page 28: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/28.jpg)
28
Use to:
• Find “players” in the market/industry
– Organizations
– Associations
– Publications
• Discover a network
• Keep up on “buzz”
Recap: Twitter
28
![Page 29: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/29.jpg)
29
• Examples: YouTube, iTunes, Flickr – and now Pinterest
• What can you find?
– Interviews
– Event and site photos
– Podcasts
• Use for:
– Competitive research
– Customer insight
– In-depth views of a company’s experts/products
Video, audio, images
29
![Page 31: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/31.jpg)
31 31
![Page 32: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/32.jpg)
32 32
![Page 33: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/33.jpg)
33 33
![Page 34: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/34.jpg)
34 34
![Page 35: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/35.jpg)
35
Use to:
• Find official organization videos
• Event coverage
• Interviews
Recap: YouTube
35
![Page 36: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/36.jpg)
36
• Examples: SamePoint, SocialMention
• What can you find?
– Aggregated social activity
– High-level view of social discussion
– Sentiment – kind of
• Use for:
– Quick overview of social activity
– Sentiment
– Search engine for certain social properties
Social search
36
![Page 38: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/38.jpg)
38 38
![Page 39: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/39.jpg)
39 39
![Page 41: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/41.jpg)
41 41
Commodities
![Page 42: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/42.jpg)
42 42
![Page 43: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/43.jpg)
43 43
Companies
![Page 44: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/44.jpg)
44 44
![Page 45: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/45.jpg)
45 45
![Page 46: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/46.jpg)
46 46
![Page 47: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/47.jpg)
47 47
![Page 48: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/48.jpg)
48
Use to:
• Find social activity
• Search unique social properties
• Identify positive/negative news
Recap: Social search
48
![Page 49: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/49.jpg)
49
• More depth on the tools we’ve covered
• Additional tools
• Illustration of techniques
• Settings and protecting your information
• Privacy and ethics
• Emerging tools and international perspective
What else does the workshop cover?
49
![Page 50: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/50.jpg)
50
• Asynchronous
• Self-paced with weekly discussions
• “Real-world” focus
• Screencasts
• Current readings
• Final assignment: your research on an organization or industry of your choice
The logistics
50
![Page 51: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/51.jpg)
51
Bonus: Mobile apps
51
![Page 52: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/52.jpg)
52
• Not inherently
• Look for the social components
• The difficulty – getting at the information
Are apps “social?”
52
![Page 53: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/53.jpg)
53
• Layar
Which might be useful?
© Andres Rodriguez - Fotolia 53
![Page 54: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/54.jpg)
54
• Layar
• Yelp and similar review apps
Which might be useful?
54
![Page 55: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/55.jpg)
55
• Layar
• Yelp and similar review apps
• Unsocial
Which might be useful?
55
![Page 56: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/56.jpg)
56
Q&A
56
![Page 57: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/57.jpg)
57
• Social tools keep evolving – for better or for worse
• Re-discover the standards
• Be creative - try everything
Final thoughts
57
![Page 58: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/58.jpg)
58
• Register for upcoming courses!
– Social Tools for Company, Industry, and Competitive Information: http://bit.ly/socialsimmons
10% discount for Scott’s April class
(please choose MARWEB as your “student type”)
• See more at http://gslis.simmons.edu/ce
• Contact: Kris Liberman @ [email protected]
Don’t forget! Simmons GSLIS Continuing Education
58
![Page 59: Social Tools for Company, Industry, and Competitive Information: Simmons GSLIS Continuing Education Webinar](https://reader031.vdocuments.net/reader031/viewer/2022020206/546309b0b4af9f5d1c8b4a9f/html5/thumbnails/59.jpg)
59
Contact and connect with me:
http://www.linkedin.com/in/scottrbrown
http://www.socialinformationgroup.com
@socialinfo
303-834-7553
Scott Brown Social Information Group
Thank you!
59