social training ef

Provided by:

Off Madison AveJanuary 6-7, 2009

Social Media Introduction

Wednesday, January 6, 2010

‣ Social networking statistics‣ LinkedIn‣ Facebook‣ Posterous (blogging)

Agenda


Social Networking Statistics


Social Networking Statistics

LinkedIn‣ 170 industries‣ 200 countries‣ 53 million users

Facebook‣ 45 million status updates per day‣ 65 million mobile users‣ 300+ million total users


LinkedIn

Why should you be on LinkedIn?‣ Business networking‣ Personal networking‣ Thought leadership‣ Finding talent‣ Targeted advertising‣ Competitive research


LinkedIn - Profile Page


LinkedIn - Profile Basics

You’re on track to a great profile on LinkedIn once you:

‣ Fill out all the fields‣ Connect with other “connected people”‣ Take advantage of all the tools available‣ Update your profile often, not just when you

need a job‣ Include your email address in the “Last Name” field

so people can get in touch with you


LinkedIn - Thought Leadership


LinkedIn - Recommendations = Currency


LinkedIn - Recommendations = Currency

Great recommendations come from good work. It also doesn’t hurt to:

‣ Ask for recommendations‣ Providing direction into the types of

recommendations you want‣ Use targeted keywords in recommendations‣ Give lots of recommendations


LinkedIn - Tiers of Membership

Should you become a pro or business member?

‣ If you do a lot of searches‣ Need to get in touch with people you aren’t

connected to directly or even indirectly‣ Use targeted keywords in recommendations‣ Give lots of recommendations


LinkedIn - Groups and Community


Facebook

Why should your business be on Facebook?‣ It’s where your customers are‣ Turn fans into brand ambassadors‣ Targeted advertising‣ Competitive research


Facebook


Facebook - Different Views

Three different ways to views your friend activity

‣ Live Feed - as it happens‣ News Feed - aggregated popular content‣ Filtered Views


Facebook - Status Updates

What’s on your mind?

‣ Status updates can be text, video, links, photos‣ They can be targeted to specific groups of people‣ Your friends can “like” or “comment” on your update


Facebook - Different Views

Filters and Lists‣ Privacy‣ Friends, Family, CoWorkers, etc‣ By Media Type‣ Organization


Facebook - Creating Lists


Facebook - Business Pages


Posterous

The easiest way to blog‣ Update via email or the web‣ Professional looking‣ Handles almost every file type‣ Can be made to look like your company site‣ Allows collaboration and multiple authors‣ FREE


Posterous


Blogging strategy - in general

Sure fire ways to improve your blogging‣ Read a lot of other peoples blogs‣ Find your own voice‣ Write about interesting things‣ Ask questions, encourage comments and participation‣ Promote your blog through social media‣ Include pictures, links and call to action


Thank You

Please direct any questions or comments to

William SmithSearch Marketing [email protected]


mailto:[email protected]

mailto:[email protected]

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