SOCIALTRANSFORMATION DESIGN

UNSW Art & DesignVIVIENSUNG.COM @VIVIENSUNG #SOCIALDESIGN

SOLVING COMPLEX PROBLEMS

DEMOCRATISED TOOLS

COMMODITIZATION

CROWD-SOURCING

DISRUPTED INDUSTRIES

DIGITAL DISRUPTION

THE ASIAN CENTURY

GLOBAL WARMING

SOCIAL MEDIA

PARTICIPATIONECONOMYPURPOSE ECONOMY

CONSUMER POWER

COLLABORATIVECONSUMPTION

FAST-CHANGING & COMPLEX LANDSCAPE

environmental technological

economic culturalVUCA: volatility, uncertainty, complexity, ambiguity

IMAGE FROM HTTP://BIT.LY/1EGPY2D

2015: ‘We are the first generation to feel the impacts of climate change, and the last generation to be able to do something about it.’BARACK OBAMA, 3 August 2015, Clean Power Plan

Major fossil fuels and minerals are forecast to be exhausted in 60-80 years at current rates of extraction, much sooner for other resources (gold, lead, zinc, crude oil). CSIRO, 2013 http://bit.ly/1EGPy2D

2006: Documentary film, An Inconvenient TruthAL GORE, 2006 http://bit.ly/1agyjkn

We are all shareholders of the social economy.DAVE BEAUMONT, COS Youth Development Officer

The new social contract, we’re all in this togetherTIM BROWN, IDEO

The problems we face today are a result of consequence of what we created in just a few centuries - human problems.

FOOD SECURITY

MENTAL HEALTHURBANISATION

DRUG TRAFFICKING

POVERTY

TERRORISM

GLOBAL WARMING

ADDICTION

UNEMPLOYMENT

HEALTHCARE

OBESITYWELFARE

ENERGY

CRIME

AGING POPULATION

AFFORDABLE HOUSING

EQUALITY

RACISM

GOVERNMENT BUREAUCRACY

VIOLENCE

CHILD ABUSE EPIDEMICSLONELINESS

TRAFFIC

POLLUTION

ASSYLUM SEEKERS

WAR

HOMELESSNESS

RISING SEA LEVELS

We cannot solve our problems with the same thinking we used when we created them. ALBERT EINSTEIN

NATURAL DISASTERS

WICKED PROBLEMS

A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements.C. WEST CHURCHMAN 1967 C. WEST CHURCHMAN 1967

A wicked problem is a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements.C. WEST CHURCHMAN 1967 C. WEST CHURCHMAN 1967

SUPER WICKED• Time is running out• No central authority• Those seeking to solve the

problem are also causing it• Characterised by chronic

policy failureKELLY LEVIN, BENJAMIN CASHORE, GRAEME AULD & STEVEN BERNSTEIN 2007

WICKED PROBLEMS

Problems are opportunities in disguise

机danger opportunity

危REFRAMING

CRISIS (wei ji )

THE OPPORTUNITY

TOP-DOWN

BOTTOM-UP

DISRUPTIVEINCREMENTAL

RETHINKINNOVATEDISRUPT

Where there is rapid change, there is opportunity. FUTURE CITIES CATAPULT

TO MAKE A MASSIVE DIFFERENCE & CREATE A BETTER FUTURE

WIDER

SOCIAL BENEFIT

EN

VIRONMENTAL

EC

ONOMIC

THICK VALUE Sustainable, meaningful value, good and ethical ways to make a profitUMAIR HAQUE, 2009

SHARED VALUE The more we learn about social issues, the more opportunities we see to use capitalism to address those societal issues.MICHAEL E PORTER & MARK R. KRAMER, 2011

Creating Shared Value, Michael E Porter, Professor, economist at Harvard Business School http://bit.ly/1jST9D1 Umair Haque, Director of Havas Media Labs, 2009, The Value Every Business Needs to Create Now http://bit.ly/1OPV4W1

=

THE OPPORTUNITY

CIRCULAR ECONOMY

REUSE, RECOVER, REGENERATE

Collaborative Consumption. A more comprehensive list can be found at http://bit.ly/1gv0IBv

Product services sharing Redistribution markets

SHARING ECONOMY

The millennial generation is demanding purpose in their work at a level never seen before... Am I going to have a life with meaning?AARON HURST, Author of Purpose Economy

Consumers will increasingly demand socially conscious brands and organisations changing the landscape of products, services and organisations.

By 2025,Millennials will comprise 75% of the workforce population

AGRARIANECONOMY

INDUSTRIALECONOMY

From 1760’s. Manufacturing: consumption of goods

Increase quality of life using land

From 1960’s Quest for knowledge TV, radio, internet

Quest for purposeEnhancing relationshipsDoing something greater than yourselfPersonal growth & experience

INFORMATIONECONOMY

PURPOSEECONOMY

100% electric transportation & 100% solar by 2030.Fossil fuels will be obsolete within 15 years.

TONY SEBA, Lecturer in Entrepreneurship, Disruption and Clean Energy, Stanford University. Author of #cleandisruption http://bit.ly/1FN2KEY

Toyota Prius

Tesla

SOCIAL DESIGN IS GOOD BUSINESS

TraditionalDesign

Service & Experience Design

OrganisationalStrategic Design

SocialTransformation

Design

CommunicationsProductsBuilt form

ServicesExperiencesInteractions

OrganisationalSystemsCultureConversations

WickedPublicSocialGlobal

Higher complexity

1.0 2.0 3.0 4.0

intangibleTangible

Modified from Humantific, The Other Design Thinking

ROLE OF DESIGN: PROBLEM SOLVING TOOL

Images from Humantific. The Other Design Thinking.

• Human-centred design• Observation of behaviour• Holistic Thinking• Facilitation of stakeholders• Collaboration• Co-design

By shifting the conversation and context of design from products and communication to systems, services, and strategic solutions, designers are making their presence felt far beyond the borders of corporate design departments by tackling “wicked problems” that governments and traditional bureaucracies have been unable to resolve. MICHAEL WESTCOTT, DMI (Design Management Institiute)

TraditionalDesign

Service & Experience Design

OrganisationalStrategic Design

SocialTransformation

Design

DESIGN THINKING = SOLVING COMPLEX PROBLEMS

Designers increasingly are facilitators, strategists, connectors, cultural intermediaries, that provide the space to explore a problem, give the permission to think and fail in a safe space.

• Use holistic, not partial or linear thinking• Innovative and flexible approaches built on action,

experimentation and evaluation• Work collaboratively across boundaries• Engage stakeholders (which may include citizens) in

understanding the problem and identifying responses• Develop core skills and competencies – communication,

big picture thinking and influencing skills, and the ability to work cooperatively

• Envision and explore the future/adopt a long-term focus• Understand how to change behaviour

RESPONDING TO WICKED PROBLEMS

CHRIS RIEDY, Associate Professor at the Institute for Sustainable Futures, UTS List referenced from Australian Public Service Commission report and John C. Camillus in Harvard Business Review. http://bit.ly/1UyCzZW

DISCOVER DEFINE DEVELOP DELIVER

DIVERG

ENT

DIVERG

ENTCONVERGENT

CONVERGENT

Prototyping, testing, iteration

Refine, implement, stories, evaluate

Synthesis to extract key insights. Problem and opportunity framing Ideation

Human-centred research to understand the problem and users

DESIGN THINKINGA human-centred approach to solving

complex problems that integrates the needs of people, what’s technically possible and business success.

uncertainty / ambiguity clarity

DISCOVER DEFINE DEVELOP DELIVER

prototypedesignresearch

patterns/insights opportunities

ideas

frameworks

DESIGN THINKINGapproach and mindset to solving complex problems

DESIGN THINKINGapproach and mindset to solving complex problems

uncertainty / ambiguity clarity

DISCOVER DEFINE DEVELOP DELIVER

prototypedesignresearch

patterns/insights opportunities

ideas

frameworks

Image adapted from Creative Confidence. By Tom and David Kelly

Design skills and business skills are convergingROGER MARTIN, Rotman School of Management, University of Toronto

DESIRABILITY(people)

VIABILITY(business)

*FEASABILITY

(technical)

5 New Design Careers for the 21st Century. Tim Brown. Jul 22, 2014

The Business Designer

The Social Innovator

The Hybrid Design

Researcher

The Design

Entrepreneur

The Designer

Coder

Combining entrepreneurialism and design is the hot thing. Every start-up worth its salt has a designer on

its founding team.

Designers designing for the social sector. creating maximum positive

impact and exciting new innovations to those most in need.

Designers who can also code possess a powerful set of tools - to conceive new ideas and the ability to launch

them quickly into market.

Designers looking at innovation beyond end product to business

model, channel strategy, marketing, supply chain etc.

Designers knowing how to tap into technology/real-time data to

reveal user behavior combined with qualitative research.

DESIGN CAREERS FOR THE 21ST CENTURY

ARE YOU UP FOR THE CHALLENGE?

THE SOCIAL INNOVATOR

australiachina.org http://ausp.lu/1ImnZwm

Westpac Digital Disruption

Swisse Health & Wellness

AMP Innovation for the New Retirement

China Cultural Centre Arts & Culture

Westpac Global Talent

Finsia China-Australia Free Trade Agreement

UoN Innovation in Education

UTS Entrepreneurship

Energy and Sustainable Living

FYA Pathways to Work

Practera Play

Future of Tourism

PwC Infrastructure

THINKTANKS

Source: PwC estimates for 2050, pwc-world-in-2050-report-january-2013

CHINA$US 53,856bn

SAUDI ARABIA

SPAINITALY

TURKEY

FRANCE

MEXICO

BRASIL

INDIA$US 34,704bn

US$US 37,998bn

RUSSIA

INDONESIAGERMANY

UK

NIGERIA

CANADA

SOUTHKOREA

VIETNAM

ARGENTINA

JAPAN

TOP 20 BIGGEST ECONOMIES IN 2050 (GDP AT PPP)

A platform for Australia and China’s top young innovators to form the trusted connections, networks and bilateral business skills to thrive in the Asian Century.

Develop the innovation capacity of young Australian and Chinese innovators to create a better world together.

PARTICIPATORY WORKSHOP

CURRENT STATE: Mapped challenges & opportunities

FUTURE STATE: Vision for the future

Invited industry to co-create with us

Economy & businesssSustainabilityPoliticsEducationCommunication & innovationPeople & culture

What are your hopes for the Australia China

relationship in 2050?

My hope is that the relationship will be more diversified

than it is today; and that there will be deeper understanding

of one another. I hope that we will be closer

friends...and more collaborative than transactional in our

interactions.

I hope it’s about more than just minerals in the ground

or job opportunities in the commercial sector.

I would like for it to be one where both sides are learning

from each other.

By 2050, many of the current politicians of the world will be

dead. So there is hope.

A coming together in a way that creates mutual benefit – based

on respect for each other and the strengths each can bring

That we will be close partners tackling global environmental, health and social challenges.

SURVEYS & VOX POPS

Australia China

Liu YanSkype CallVivien Sung

Skype Call

DISCOVER IDEATE DEVELOP DELIVER ORIENTATION FOLLOW-UP

InnovationMethodology

LeadershipSkills

InterculturalCapacity

People say you have to have a lot of passion for what you’re doing, and it’s totally true because the reason is - it’s so hard that if you don’t, any rational person would give up. STEVE JOBS

COLLABORATIVETrust, respect, safety to challenge:

multiple perspectives, disciplines, cultures

Margaret Heffernan: Dare to disagree Ted talk

OPENBe curious, explorative, beginner’s mindset.

Ask why, what if

Tool: 5 why’sWaren Bergen: The importance of asking questions

OPTIMISTICEnvisioning a better future

Transforming difficult challenges into opportunities for design

John Bielenberg http://bit.ly/1hPZXUU

EMBRACE AMBIGUITYNot knowing

what the answer will be

#TIPS

#1 KNOW THY PURPOSE People buy why you do it, not what you do. SIMON SINEK

西

中

澳

东Aha!

DISCOVER DEFINE DEVELOP DELIVER

DISCOVER DEFINE DEVELOP DELIVER

#2 EMPATHISE WITH USERSThe best solutions come out of the best insights into human behavior. STANFORD D.SCHOOL

ObservationInterviewsShadowingMobile diaries

It’s weird to think all these inner city areas were creative or working class or immigrants 30, 40 years ago and now it’s inaccessible. It’s just the way it is, you have to move further out. Daniel, 25 year old musician

Steve Portigal: User research

DISCOVER DEFINE DEVELOP DELIVER

Ecosystem, system, relationships Stakeholder mapping What dots can I connect?

#3 THINK HOLISTICALLY A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics and cultural roles. GENTRY UNDERWOOD

#4 DEFINE INSIGHTSInsights ... emerge from a process of synthesizing information to discover connections and patterns. STANFORD D.SCHOOL

PersonasEmpathy Map: Say & do, Think & feel Journey mappingScenariosProblem statements

DISCOVER DEFINE DEVELOP DELIVER

How might we eradicate extreme poverty?

How might we enable poor farmers to increase productivity of their land through simple, low-cost products and services?

#5 FRAME OPPORTUNITIES Framing the right problem is the only way to create the right solution. STANFORD D.SCHOOL

DISCOVER DEFINE DEVELOP DELIVER

#6 IDEATE WILDLYTo have a good idea, you must first have lots of ideasLINUS PAULING

#6 IDEATE “It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.”STANDFORD D.SCHOOL

DIVERG

E

CONVER

GE

CONVERGE

DIVERGE

DISCOVER DEFINE DEVELOP DELIVER

ModelsStoryboardsPaper digital modelsBodystorming

#7 PROTOTYPE TO THINKA successful prototype is not one that works flawlessly, it is one that teaches us something. TIM BROWN

DISCOVER DEFINE DEVELOP DELIVER

#8 TEST TO LEARNFail early to succeed sooner. TOM KELLEY

DISCOVER DEFINE DEVELOP DELIVER

Alex Osterwalder’s Business model canvas Business model for social enterprise by Ingrid Burkett

DISCOVER DEFINE DEVELOP DELIVER

#9 DEVELOP VIABILITYOnce you understand business models you can then start prototyping business models just like you prototype products. ALEX OSTERWALDER

#10 TELL YOUR STORYWe rely on stories to put our ideas into context and give them meaning. TIM BROWN

DISCOVER DEFINE DEVELOP DELIVER

#11 SHARE IMPACTMeasure and quantify impact in a tangible way

DISCOVER DEFINE DEVELOP DELIVER

Case studiesSurveys

InterviewsTestimonials

Media monitoring

Energy and Sustainable Living

ThinkTank Question

How might we help communities lead the rapid transition to energy reduction and renewable energy?

• Currently most households don’t know how and where they use energy in their homes and they don’t know how to reduce it so they can save money and help the environment.

• 96% respondants wanted the ability to see which devices in their homes were using the most energy.

• In China, smart meters are being installed in all new building developments. By 2015, it is projected there will be 500 million smart meters, 238 million more than in 2012.

Meet the Team

Chell LyonsEnergy policy advisor/analyst

Lloyd Niccol Engineer energy innovation

Yan MiYouth leader in Sustainability

Kate Cavanagh Scientist, Renewable energy

Tim BinnionProduct design, creative director

Energy and Sustainable Living

How might we help inform renewable energy choices for homeowners so that they reduce costs & consumption?

ThinkTank Question

How might we help communities lead the rapid transition to energy reduction and renewable energy?

The ipod of energy: a system that uses smart electricity meter data to empower households to use energy efficiently.

Prototyped in China

Pitcing in Beijing, China at OTEC

Practera Play

Unxiety is an online interactive platform that uses game therapy to treat anxiety aimed at young professionals. Anxiety is a hidden disorder in both China and Australia that is suffered by up to a third of the population.

How can gamification and serious games foster global collaboration and create sustainable social impact?

Offtrack promotes Australian regional experiences to a Chinese audience by making regional opportunities more easily searchable online in Chinese.

How might we create sustainable tourism opportunities that disperse the benefits between both urban and regional communities?

Future of Tourism

Founder of Grameen BankWiner Nobel Peace Prize 2006

Kenny ChoiCAMP delegate

https://vimeo.com/62762140

Be the change you wish to be in the world.Mathatma Gandi

Resource: IDEO Design Kit