Presentation Title:Social User Generated Commerce

Dennis O’MalleyCEO and Founder

ReadyPulse

Today You Will Learn

How to create an effective social user generated commerce on your eCommerce site to increase revenue. This presentation will include the proper strategy, tools, and implementation process for turning your site social.

I graduated from Santa Clara University with a BS in Economics and went onto get my MBA. I lead ReadyPulse and its go-to-market strategy and revenue. Previously, I led the global services and insight divisions at Moxie Software. Before Moxie, I was the vice president of sales for Gartner, where I developed their emerging technology, VC/PE, and semiconductor segments. I started my career selling copies door to door for BR Printers, and went on to help that company become the leading provider of on demand printing in the US.

About Me

Agenda• Why social user generated commerce is

necessary for marketing• The 6 C’s to create a social user generated

commerce• How to find influential and relevant social

content for your site• Strategy for creating a social user generated

commerce• How to measure the success

Why Social User Generated Commerce?

According to Nielsen, approximately 46% of online users count on social media when making a purchase decision. This is because consumers trust other consumers more than brands. Consumers go to social sites to get advice, reviews, and recommendations from trusted individuals about products they are considering purchasing.

The 6 C’s to turn your site social!

• Content• Community• Commerce• Context• Connection• Conversation

Moving from User Generated Content to User Generated Commerce

The Pulse Marketing Suite offers all the tools necessary for brands to easily grow the right type of user generated social content, the kind that leads to commerce.

1. Build Your Community

• Ambassador rank based on the users level of influence

• Target individuals with a high rank to join your ambassador program

• Maintain the relationship, keep communication open

2. Collect the Best Social Stories From Your Best Customers

• ReadyPulse scores each social story out of 100

• Collect social stories from your ambassadors, followers, and customers

• Curate the most influential story based on the score of the content and the ambassador rank

3. Display Social Stories on Your eCommerce Site

• ReadyPulse has 3 types of Widgets static, dynamic, and capture

• Use Widgets to display collected social photos and videos on your site to create a social user generated commerce

• Associate relevant stories to products for purchase

4. Measure the Results

• The ReadyPulse Marketing Suite will track and monitor Widget performance

• Measure how many clicks, page views, time on page, and conversions resulted from your displayed social proof

Pulse Marketing Suite Demo

Okabashi User Generated Commerce

Okabashi used their photo entries from the contest to create a social user generated commerce resulting in:• 38% Click Rate on Photo• 40% Incremental Conversions YOY• 15% Incremental Revenue YOY

Okabashi Summer Photo Contest: 2784 Clicks,150 Photos, 50 Hours on page, 7290 Views

1

2

Related ProductsUGC on

website

Fans submitContent

3

4

• #OkabashiSummer on Twitter and Instagram

• Campaign on Okabashi.com• Weekly Winner• Related Products activate “Buy”

• The relationship between consumer and brand is a mutually beneficial relationship

• Social proof is more effective than other forms of reviews/testimonials

• Creating a social user generated commerce is effective in increasing revenue

• ReadyPulse offers the tools, strategy, and resources necessary to easily turn your site social

Key Takeaways

Move The Needle

Move The Needle

 I challenge you to find the best social content available about your brand, from your best customers. You will be surprised at the endless amounts of influential content already created. Contact ReadyPulse to start curating the best content from top influencers in your brand community.

Turn your site social!

http://www.readypulse.com/requestdemo 

Thank You!To request a demo of the ReadyPulse Pulse

Marketing Suite visit