sociala medier tiina töhlén
DESCRIPTION
Tiina Töhlens föreläsningsmaterial under organisationskonferensen 2010TRANSCRIPT
![Page 1: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/1.jpg)
Nya möjligheter med Social Media Marketing, SMM
Tiina Thölén
![Page 2: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/2.jpg)
![Page 3: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/3.jpg)
En filosofi att öppna upp för
interaktion och deltagande…
![Page 4: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/4.jpg)
Ett utbyte mellan människor som vill:
• Skapa• Umgås• Dela• Påverka• Bygga sitt
personliga varumärke• Bli bekräftade
![Page 5: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/5.jpg)
Förr Nu
![Page 6: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/6.jpg)
AnnonserArtiklar
Pressrelease
TrycksakerKataloger
FoldrarBroschyrer
RadioreklamTV-reklamHemsida
TelemarketingMarknads-
undersökningarUtskick
MötenMässorEventPermission
Marketing
Lyssna! -What´s the Buzz?
Dela med dig!Bjud på kunskap!
Kommunicera!Bjud in att delta! Visa vad du kan –
till nytta och nöje!
Traditionella vs Nya Medier
![Page 7: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/7.jpg)
![Page 8: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/8.jpg)
![Page 9: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/9.jpg)
![Page 10: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/10.jpg)
![Page 11: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/11.jpg)
![Page 12: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/12.jpg)
![Page 13: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/13.jpg)
![Page 14: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/14.jpg)
![Page 15: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/15.jpg)
Sveriges Svenskaste Jobb
http://www.youtube.com/watch?v=trMxaJ42G4sHjälp
![Page 16: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/16.jpg)
Varför ska jag vara med?
![Page 17: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/17.jpg)
![Page 18: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/18.jpg)
![Page 19: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/19.jpg)
![Page 20: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/20.jpg)
http://axbom.se/blogg/aargh-jag-hatar-seb-internetbank
![Page 21: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/21.jpg)
Policy…
![Page 22: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/22.jpg)
![Page 23: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/23.jpg)
![Page 24: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/24.jpg)
![Page 25: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/25.jpg)
Ikea och Facebook
http://www.youtube.com/watch?v=P_K1ti4RU78Hjälp
![Page 26: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/26.jpg)
Var kreativ
![Page 27: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/27.jpg)
![Page 28: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/28.jpg)
WordpressBlogger
DeliciousDiggit
FacebookLinkedIn
TwitterBloggy
NyhetsbrevE-post
PodCastBroadCast
Vilka ska du välja?
![Page 29: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/29.jpg)
Du kan koppla ihop dem…
![Page 30: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/30.jpg)
Twitter vs Bloggy
http://twitter.com/ http://bloggy.se/
![Page 31: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/31.jpg)
Twitter på svenska
![Page 32: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/32.jpg)
And in English
![Page 33: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/33.jpg)
Men vad är Twitter?
![Page 34: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/34.jpg)
Get them to Follow…
![Page 35: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/35.jpg)
Sign Up…
![Page 36: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/36.jpg)
Bjud in dina vänner…
![Page 37: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/37.jpg)
Koppla ihop…
![Page 38: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/38.jpg)
Lägg upp på din hemsida…
Oh no…
![Page 39: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/39.jpg)
Undvik Spam & Hackers…
http://www.slideshare.net/stefant/todays-hidden-dangers-social-networks-under-attack
![Page 40: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/40.jpg)
Spread the word on Twitter – Get Free MP3
![Page 41: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/41.jpg)
Skicka ett Tack!
![Page 42: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/42.jpg)
Håll koll!
![Page 43: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/43.jpg)
Get connected….
![Page 44: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/44.jpg)
3.5 miljoner svenskar….
Eller http://www.checkfacebook.com
![Page 45: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/45.jpg)
Berätta vad som händer…
![Page 46: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/46.jpg)
Gör en insamling….
![Page 47: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/47.jpg)
Få omedelbar respons…
![Page 48: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/48.jpg)
Var lite personlig…
![Page 49: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/49.jpg)
Flagga för en ny CD…
![Page 50: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/50.jpg)
Be om fler TV-tittare…
![Page 51: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/51.jpg)
Visa vad du gör…
![Page 52: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/52.jpg)
Tipsa dina vänner…
![Page 53: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/53.jpg)
Starta en Fanclub
2009-09-23 55 Tiina Thölén IdéSpiran Reklam & Design
![Page 54: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/54.jpg)
Starta en Grupp
2009-09-23 63 Tiina Thölén IdéSpiran Reklam & Design
![Page 55: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/55.jpg)
Skicka via grupper
2009-09-23 64 Tiina Thölén IdéSpiran Reklam & Design
![Page 56: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/56.jpg)
Vänner bjuder in vänner…
Hjälp
![Page 57: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/57.jpg)
Vänner önskar lycka till
Hjälp
![Page 58: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/58.jpg)
Annonsera på Facebook
![Page 59: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/59.jpg)
Annonsera på Facebook
2009-09-23 68 Tiina Thölén IdéSpiran Reklam & Design
![Page 60: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/60.jpg)
Apps – Widgets – Gadgets…
http://www.involver.com/start
Ett exempel
Hjälp
![Page 61: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/61.jpg)
Groups vs Pages
http://www.youtube.com/watch?v=BZ2NRSlSfVU
![Page 62: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/62.jpg)
Blogs in Plain English
![Page 63: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/63.jpg)
Wordpress vs Blogger
http://sv.wordpress.org/ https://www.blogger.com/start
![Page 64: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/64.jpg)
Behöver du en snygg mall?
Theme Forest
Elegant Themes
![Page 65: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/65.jpg)
Importera din blogg
2009-09-23 75 Tiina Thölén IdéSpiran Reklam & Design
![Page 66: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/66.jpg)
Som då dyker upp i anteckningar
![Page 67: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/67.jpg)
Underlätta spridning…
http://www.addthis.com/
![Page 68: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/68.jpg)
Rekommendera!
![Page 69: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/69.jpg)
Wow!
![Page 70: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/70.jpg)
Välj kanal
![Page 71: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/71.jpg)
Tipsa en grupp i Linkedin
![Page 72: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/72.jpg)
Dela med dig!
![Page 73: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/73.jpg)
Kommentera och delta i forum
![Page 74: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/74.jpg)
En Facebook Song
http://www.youtube.com/watch?v=rSnXE2791yg&NR=1
![Page 75: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/75.jpg)
Ännu fler som följer dig…
![Page 76: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/76.jpg)
http://www.hubspot.com/
http://www.unilyser.com/
![Page 77: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/77.jpg)
Ping.fm
![Page 78: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/78.jpg)
http://hootsuite.com
![Page 79: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/79.jpg)
Add-ons
https://addons.mozilla.org/sv-SE/firefox/
![Page 80: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/80.jpg)
Slutligen…
![Page 81: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/81.jpg)
![Page 82: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/82.jpg)
Gör sociala medier till en del av verksamhet
och webbnärvaro – inte en egen kommunikation!
Tänk alltid på användaren i första hand!
![Page 83: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/83.jpg)
Vad är framgång?
• Antal inlägg, kommentarer• Antal länkar till din webbplats• Ditt innehåll• Omnämnanden• Varumärkeskännedom
![Page 84: Sociala Medier Tiina Töhlén](https://reader033.vdocuments.net/reader033/viewer/2022061209/548aaee5b47959264d8b45fa/html5/thumbnails/84.jpg)
Tack!Denna presentation finns på
http://www.slideshare.net/idespiran
och mig hittar ni bland annat på följande Sociala Medier (klicka på loggorna nedan)