Kevin  Werbach  The  Wharton  School,  University  of  Pennsylvania  

Twi9er:  @kwerb    

Socialize  2014,  Tel  Aviv  June  2014  

   

GamificaHon  /  Prof.  Kevin  Werbach  

When  I  say  the  word  

GAMES  what  do  you  think  of?  

GamificaHon  /  Prof.  Kevin  Werbach  CREDIT:  h9p://www.flickr.com/photos/mikaelmieUnen/4237381930/  

GamificaHon  /  Prof.  Kevin  Werbach  h9p://commons.wikimedia.org/wiki/File:Jigsaw_puzzle_01_by_Scouten.jpg  

GamificaHon  /  Prof.  Kevin  Werbach  

GamificaHon  /  Prof.  Kevin  Werbach  

GamificaHon  /  Prof.  Kevin  Werbach  

Games?  

GamificaHon  /  Prof.  Kevin  Werbach  

Games?!  

GamificaHon  /  Prof.  Kevin  Werbach  

Games!?!  

GamificaHon  /  Prof.  Kevin  Werbach  

100  million  

…in  41  days  

GamificaHon  /  Prof.  Kevin  Werbach  

2  billion  

GamificaHon  /  Prof.  Kevin  Werbach  

9  billion  

GamificaHon  /  Prof.  Kevin  Werbach  

what  can  we    learn  from    games    

to  help  with  

The process of making activities more game-like.

GamificaHon  /  Prof.  Kevin  Werbach   17  

GamificaHon  /  Prof.  Kevin  Werbach   18  

Levels  

Points  

Resource    Collec4on   Progression  

Quests   Avatars  

Social  Graph  

GamificaHon  /  Prof.  Kevin  Werbach   19  

Levels  

Points  

Progression  

Badges  

Social  Graph  

Quests  

Avatars  

Rewards  

Not  So  New,  Actually  

Not  So  New,  Actually  

Not  So  New,  Actually  

Points   Badges   Leaderboards  

Psychology   Design   Analy4cs  

Psychology   Design   Analy4cs  

F   U  N  

GamificaHon  /  Prof.  Kevin  Werbach  

Boring  Tasks  

GamificaHon  /  Prof.  Kevin  Werbach  

Boring  Tasks  

Learning  and  Training  

GamificaHon  /  Prof.  Kevin  Werbach  

Human  Resources  

GamificaHon  /  Prof.  Kevin  Werbach  

Work  OpHmizaHon  

GamificaHon  /  Prof.  Kevin  Werbach  

Traffic  CongesHon  

Even  the  IDF!  

GamificaHon  /  Prof.  Kevin  Werbach  

…and  the  NSA!  

GamificaHon  /  Prof.  Kevin  Werbach  

…  and  Al  Qaeda!  

GamificaHon  /  Prof.  Kevin  Werbach  

?  games  HOW  DO  

MOTIVATE?  

Self  DeterminaHon  Theory  

GamificaHon  /  Prof.  Kevin  Werbach   36  

Competence   Autonomy   Relatedness  

GamificaHon  /  Prof.  Kevin  Werbach  

10  Things  Game  Designers  Know  

1.  Frequent,  acHonable  feedback  2.  Safe  spaces  to  fail  3.  Onboarding  and  scaffolding  4.  Level  design  5.  Frequent  small  wins  à  periodic  epic  

wins  6.  Tuning  based  on  user  data  7.  MulHple  reward  categories  8.  Curiosity,  puzzles,  and  surprise    9.  Coherence  through  narraHve  10.  It’s  the  experience,  stupid  

(and  businesspeople  should!)  

Think  Like  a    Game  Designer  

Think  Like  a    Game  Designer  

Onboarding  

Climbing  

Rest  

Rest  Boss    Fight  

Climbing  

Scaffolding  

Level  Up  

Think  Like  a    Game  Designer  

Onboarding  

Climbing  

Rest  

Rest  Boss    Fight  

Climbing  

Scaffolding  

Level  Up  

Think  Like  a    Game  Designer  

Be  Careful  

Prof.  Kevin  Werbach  werbach@wharton.upenn.edu  

Twi9er:  @kwerb  

Available  in  paperback  &  ebook  h9p://wdp.wharton.upenn.edu/books/  

 

thank  you!