socialized lunch 1 -5 steps to maximize your organizations' roi in social media
DESCRIPTION
This month's topic is social media ROI. We believe that organizations must see social media communications as an integrated part of all major business functions. Jumping into this space without laying the groundwork is like giving your kid the keys to your car without a driving lesson or a curfew, and then wondering why things went bad.This monthly social media lunch is focused on helping senior executives and team leaders tackle the challenge of socializing their company, and maximizing return on effort in your social media communications and marketing efforts.TRANSCRIPT
5 Steps to Maximize Your Organizations' ROI in Social Media
@shanegibson#socializedyvr
Closingbigger.net @shanegibson
5 Steps to Maximize ROI
1.Coordinate Multiple Social Media
2.Listen and talk don’t market
3.Have a strong social hub
4.Take it offline and bring it home
5.Have a Long-term plan
Closingbigger.net @shanegibson
“The Customer Owns Your Brand”
Closingbigger.net @shanegibson
The numbers
Facebook: 600 Million People
Linkedin: 150 Million Professionals representing every Fortune 500 company
Twitter: 150 Million Accounts
Youtube: 1 Billion Views Per Day (3rd biggest search engine behind Google and Twitter Search)
Closingbigger.net @shanegibson
Business-to-Business Decision
Makers•…69% of B2B buyers use social networks
“primarily for business networking and development.”
•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
Closingbigger.net @shanegibson
ROI
1. Reputation
2. Risk Reduction
3. Client Retention
4. Efficiency
5. Business Intelligence
6. Differentiation
7. Brand Association
8. PR & Exposure
9. Immediate Revenue
10.Long-Term Revenue
Closingbigger.net @shanegibson
ROI
11.Supplier Capacity Building
12.Perception Shifting
13.More & Better Recruits
14.Innovation
15.Client Education
16.Staff Capacity Building
17.Network Growth
18.Opportunity Creation
19.Job Satisfaction
20.Trust Building
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
Use Multiple Channels
Engagementdb.com
Closingbigger.net @shanegibson
Listen
•Social Search
•Google Alerts
•Social CRM
•Social Media Monitoring Suites
Closingbigger.net @shanegibson
Social Search
•http://Search.twitter.com
•LinkedIn Search, Groups and Updates
•http://Google.com/alerts
•http://Blogsearch.google.com
Closingbigger.net @shanegibson
Social Search
Closingbigger.net @shanegibson
Google Alerts
Closingbigger.net @shanegibson
Google Alerts
Closingbigger.net @shanegibson
Talk
Closingbigger.net @shanegibson
Hootsuite.com
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
You need a social home base
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
Closingbigger.net @shanegibson
Take it offline
SociableBook.com @shanegibson @sjagger
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy
5. Implement Listening and Engagement Strategy
6. Know Core Pains
7. Uniquely Communicate Pills Mixing Marketing and Community
SociableBook.com @shanegibson @sjagger
SociableBook.com @shanegibson @sjagger
Closingbigger.net @shanegibson
Next Steps•Build your home base
•Start listening at outposts
•Equip your team
•Chart your path, build your calendar
•Think long-term and look at all types of ROI
•Join the conversation
Closingbigger.net @shanegibson
Resources
http://closingbigger.net
http://guerrillasocialmediahq.com
http://twitter.com/anthonycaridi
http://twitter.com/shanegibson