socially savvy seminar-dfw

Download Socially Savvy Seminar-DFW

Post on 06-Sep-2014

350 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

  • Welcome to Marketing Campaigns that deliver results via Social Media Presented by Jackie Bese Managing Partner at Atomic Design & Consulting#SSSDFW @AtomicJackie
  • WHO AM I LISTENING TO AND WHY? Jackie Bese; AtomicDC.com 15 years as Internet Marketing Agency OwnerB2B, B2C, Nonprofit, Publishing, Sports and Public Active in Social Media Marketing Community HASHTAG: #SSSDFW @AtomicJackie
  • TODAYS FOCUSIntegrating Social Media into your business Simple ways to manage your networks Some common mistakes we see Making sense of it all HASHTAG: #SSSDFW @AtomicJackie
  • Twitter Vocabulary @mention or @reply example: @AtomicJackie RT, Tweet example: RT @AtomicJackie #hashtag example: #SSSDFW DM or DM me example: d AtomicJackie Via #FF HASHTAG: #SSSDFW @AtomicJackie
  • Families, Friends and Brands are driving people to social media sites like Facebook, Twitter, and YouTube. HASHTAG: #SSSDFW @AtomicJackie
  • Ouch, I just got in a car wreck! WHO CARES? HASHTAG: #SSSDFW @AtomicJackie
  • THE IMPORTANCE OF ACTUALLY LISTENING HASHTAG: #SSSDFW @AtomicJackie
  • WHERE TO START, HOW TO MANAGE ALL OF THIS? HASHTAG: #SSSDFW @AtomicJackie
  • GETTING STARTED: DEFINE GOALS HASHTAG: #SSSDFW @AtomicJackie
  • GETTING STARTEDPlaces you may need to be Google+ Participate where your Facebook customers, staff, and Twitter vendors already are. LinkedIn / LI Groups How do you know Foursquare where that is? Flickr ASK if you have to! Blogs Industry Specific Niches HASHTAG: #SSSDFW @AtomicJackie
  • GETTING STARTED: PROMOTIONBe sure to involve your entire organization. Thecompany staff should know why & how you areusing social media.PROMOTION TIPSHave staff promote, place in your email newsletter& marketing materials, website(s), emailsignatures, receipts & invoices, banner ads, getCreative! HASHTAG: #SSSDFW @AtomicJackie
  • TOOLS AND LINKS Search.Twitter.com/Advanced HootSuite.com / TweetDeck.com TweetAdder.com SocialMention.com Google.com/analytics HashTracking.com Enterprise Level:MarketMeSuite, MutualMind, Raven, Radian 6, Visible Technologies HASHTAG: #SSSDFW @AtomicJackie
  • My Favorite Discovery & Management Toolshttp://search.twitter.com/advancedHootsuite.comTweetadder.com HASHTAG: #SSSDFW @AtomicJackie
  • HootsuiteHASHTAG: #SSSDFW @AtomicJackie
  • Tweet AdderFind. Add. Remove. Automate! HASHTAG: #SSSDFW @AtomicJackie
  • SocialMention.com Topics Sentiment Top keywords Top users Top hashtags # Sources Links to articlesHASHTAG: #SSSDFW @AtomicJackie
  • COMMON MISTAKESWe see these all the time No defined professional manager No SM policy for employees No strategy, goals, measurements defined Inconsistent branding & naming Me!! Me!! Me!! Infrequent updates Not claiming directory listings (ie. Google Places) Staff not promoting HASHTAG: #SSSDFW @AtomicJackie
  • Facebook Quick Tips 80/10/10 Rule Create a landing page Invite clients to participate Entertain Inform Ask for the business Add photos Promote others Leverage Facebook ads HASHTAG: #SSSDFW @AtomicJackie
  • Location Based Social Media Check in, add tips & ratings tolocations around your area to alert people youre nearby. HASHTAG: #SSSDFW @AtomicJackie
  • SEO BENEFITSSocial signals are factoring in organic results.Personalized results are already a reality for searchers!
  • MEASURING ROI: AN IMPERFECT SYSTEM Direct / referral traffic to site Organic search results Event participants Newsletter registrations Reach, Fans, Engagement Redeemed offers Support costs down? Recruiting costs down? HASHTAG: #SSSDFW @AtomicJackie
  • CASE STUDY: DAVEYOBRIEN.ORG Doubled previous years registrations in 18 days Over 3,000 Facebook fans in first month (now almost 20,000) At height of campaign; mentioned every 2 minutes on social media 8,431% increase in site traffic after one month HASHTAG: #SSSDFW @AtomicJackie
  • Thank you, time for Questions? Connect with me here: Twitter.com/atomicjackie LinkedIn.com/in/jackiebese Facebook.com/jackiebese Download these slides at: AtomicDC.com HASHTAG: #SSSDFW @AtomicJackie