socialmedia for extension educators
DESCRIPTION
On October 14, 2009, Lindsey Karlson and Mike Knutson takled to SDSU Extension Educators at their annual meeting.TRANSCRIPT
Social Media Tools‐Reaching New
Audiences
Presentation toSD Extension Annual Conference 2009
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0
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5165
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76618560 8376
6836
62685398
44543739
3272 2884
Miner Historical Population Trends
1990
2000
2001
2002
2003
2004
2005
2006
2010 est
-
500
1,000
1,500
2,000
2,500
3,000
3,500 3,272
2,884
2,553
2,814
Miner County Projected Population
195,359.92
225,980.10 215,124.57
287,871.63 306,893.22
397,570.84
494,591.49
100,000.00 150,000.00 200,000.00 250,000.00 300,000.00 350,000.00 400,000.00 450,000.00 500,000.00 550,000.00
1996 2000 2001 2002 2003 2004 2005 2006 2007 2008
Howard Sales Tax Revenue
Source: http://www.youtube.com/watch?v=PRpCzhBO_xg&feature=channel_page
Can you use social media/social
networking tools to strengthen your work?
What is social media?
Characteristics of social media?
Source: iCrossing
Participation
Openness
ConversationConnectedness
Community
5 things Social Media is all about.
Source: Conversation Prism 1.0, Brian Solis/Flickr
Conversations => TrustActually, what we are saying is that
conversations can build social capital, which in turn helps
communities get things done
#1
Source: Energize Clinton’s Facebook Page
Source: Renew Newcastle Facebook Group
Source: Miller Facebook Page
It’s about Listening#2
It’s about listening
If you are marketing, you’d better be listening
Source: http://www.youtube.com/watch?v=DkOHsjZKBB0
It’s about listening
Google Alerts
Go to the Google Alerts homepage to start
It’s about listening
What should you listen for?• Your name• Your products• Your Organization•Community•Competition•Clients•Writing Topics
It’s about listening
Twitter Search•http://search.twitter.com/
Permission by: www.clickrain.com
It’s about listening
RSS Feeds--RSS is a technology that enables users to receive updates on their favorite blogs & websites
Source: “RSS in Plain English”/YouTube
It’s about “Getting things done”
#3
It’s about getting things done
Project Management--Basecamp• To do list• Message Board•Writeboard (wiki)•File Upload•Time
It’s about getting things done
Social Bookmarking• Delicious• Digg• Diigo• True Thinker
It’s about Collaboration#4
It’s about collaboration
Principle – share don’t send
Share
Send
Check out Google Wave -- http://wave.google.com
It’s about collaboration
Wiki’s work great for creating collaborative documents
http://www.writeboard.com/
It’s about collaboration
Flickr’s Creative Commons
http://www.flickr.com/creativecommons
Resource: A Complete Guide to Finding and Using Incredible Flickr Images
It’s about building a movement
#5
It’s about building a movement
Attributes of a Tribe:1. Connect to one
another2. Connect to a
leader3. Connect to an
idea
Source: Seth Godin, Tribes, p. 1 Read Seth’s blog
“Great Leaders create
movements by empowering the
tribe to communicate.”
Quote: Seth Godin, Tribes, p. ?
http://www.flickr.com/photos/baltimoreinfillsurvey/
http://www.youtube.com/watch?v=livzJTIWlmY&feature=channel_page
How can we use social media to
create movement for rural places?
on to the demonstrations…
Rural Learning Center Rural Transformation Inc.
Howard, SDwww.rurallearningcenter.orgwww.ReImagineRural.com
