socialmedia for journalists
DESCRIPTION
Information resource for social media users, specifically for journalists interested in learning about some facts and bloggingTRANSCRIPT
What is Social Media?
ByHammad Siddiqui
Social Media is an internet based interactive medium of communication.
#1 activity on the Internet
If Facebook were a country, it would be the third largest country in the world – 750 million
users
Will they find you or your competition?
750
Newspaper Readership in Pakistan
Urdu
Jang 46%
Nawa-e-Waqt 23%
Express 20%
Khabrain 15%
Awaz 10%
Qaumi Akhbar
5%
Ummat 4%
Awam 3%
English
Dawn 7%
The News 3%
Emergence of Alternative Media
its live – its hot – its instantIts the fastest growing medium for communication
Online is the Media for Today and Tomorrow.
• People are watching more television, reading more news, playing more video games, spending more time updating their social networking profiles and using more video on demand services than they were six months ago, according to a new survey published today, but their actual spending has plunged as increasingly consumers expect free access.
• Spending on 'traditional' media such as newspapers and magazines has dropped almost 20% in the last six months, while spending on digital media has almost halved.
• Online, social networking and blogging remains the most popular pastime with half of all respondents doing it compared with 47% six months ago. The big jump in usage most recently has been among 45 to 54 year olds, increasing from 37% to 45%.
Source: KPMG Report
Social Media Stats for Pakistan22 Million Internet users
850,000 Linkedin users
500,000 Twitter users
6.8 million YouTube users
• 15 million mobile internet users in the country• In 2007 there were 48, 000 Broadband Users,
Today there are 1.5 million subscriber of Broadband
3.4 million bloggers
Social Media is VIRAL
Who is the most liked person From Pakistan on Facebook
2.8 million Fans
Which is the most watched Youtube Channel in Pakistan?
35 million views
Which Pakistani Institution has the top presence on Social Media?
6,500 Videos – 7.1 million views
• Social Media is changing the way humans interact & communicate
• Removing barriers like geography & language
• Democratizing the world’s information
If you are not on social media, you do
not exist!
Blogging
Why Blog?
Improves creativity
Writing skills
Opportunity to express views
Opportunity to interact with
large community
Recognition
Challenges Before U Start!
What are the
trends?
How to get quick and
crisp informatio
n?
Choosing a platform
Do similar blogs exist (What do
they cover)?
Finding your niche
Trends
• http://www.blogpulse.com/
• http://www.ysearchblog.com/
• http://www.google.com/trends/hottrends
• http://blogherald.com
Quick and crisp information?
Print media (news and Op/Eds)ArticlesTVSocial Media / other blogsInterviewsExhibitions/conferences/seminarsGoogle alerts
Choosing a platform
Blogger Wordpress
TypePad Tumblr
Online newspapers
Content Key
Attractive title
Simple yet correct
language
250-400 words
Personal touch
Professional approach
References and hyperlinks
Pictures and videos
Where is the readership?
Social media Tagging
Search engine submission Pings
Backlinks
Challenges for Bloggers
Keep writing Scheduling Respecting
reader’s comments
Maintaining the interest from
readership
Making Money Through Blogging
AdSence Amazon Affiliates
Corporate Blogging
Ghost Blogging
Backlinks
Success Factors YOU and Your Commitment
Content:
• Short, specific, thought provoking, informational
Appearance:
• font, color scheme, spellings, grammar, title, pictures
Professionalism:
• Facts, references, tags, google alerts, Social media postings, research
