socialmedia.ie digital, social & mobile training

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Page 1: SocialMedia.ie Digital, Social & Mobile Training
Page 2: SocialMedia.ie Digital, Social & Mobile Training

1.PersonalSocialMedia.ie

SocialMedia.ie leads the way in Ireland as a specialist provider of digital, social and mobile marketing education and agency services. We ensure people and organisations create and implement world class social media in this vital new business battle�eld.SocialMedia.ie has delivered solutions to dozens of clients across multiple industry sectors including – FMCG, �nancial services, technology, media, hospitality, pharmaceuticals, sports, education and many more.Why not talk to our team about how we can support the delivery of your organisation‘s marketing objectives achieving measurable results fast!

Page 3: SocialMedia.ie Digital, Social & Mobile Training

SocialMedia.ie

Corporate Workshops

Courses

Since 2010, SocialMedia.ie have trained

3,000 professionals in digital, social and

mobile marketing.

We o�er group training or 1-to-1

consultative training sessions, for both

B2C & B2B, delivered online and o�ine.

Our highly interactive classes use a mix

of methodologies, best practice case

studies and group exercises so you learn

by doing. Typically the workshops are 6

hours long which can be done in either

one or two days.

Social Media Masterclass

Digital Strategy Workshop

Mobile Marketing Masterclass

Business Blogging Masterclass

Page 4: SocialMedia.ie Digital, Social & Mobile Training

Social Media Masterclass

Developing your social media strategy

Creating your social media policy

Legal considerations for your social media

Creating social media content

Creating social media campaigns

How to run e�ective advertising campaigns on

Facebook, Twitter, LinkedIn, YouTube & Google+

Competitor and market analysis

Developing a return on investment with social media

Monitoring a brand using social media

Lead generation using social media

Customer Service 2.0 using social media

This Social Media Masterclass will take you through the latest tools and techniques for creatively engaging in social media marketing. Through in-depth practical advice, we ensure attendees develop integrated marketing strategies with the latest tools for monitoring, measuring and managing social media.

SocialMedia.ie

Page 5: SocialMedia.ie Digital, Social & Mobile Training

Digital Strategy Workshop

We propose to co-create a digital and social media strategy with your team, using a consultative strategy development workshop. This strategy will inform the decisions that the team will make in the future, and will direct them in terms of campaigns, content, scheduling and platforms. This strategy will be implemented straight away and will set the ground work for improved short term and long term results.

Integrating people, processes and technology to your strategy

Strategic planning using the SocialMedia.ie 10C’s Strategy Model

Understanding your audiences (Customers / prospective customers)

Segmenting your audience - and targeting your audience segments

De�ning/Tailoring your brand messages

De�ning the most appropriate tools, techniques and content

Growing an online community

SocialMedia.ie

Page 6: SocialMedia.ie Digital, Social & Mobile Training

Mobile Marketing Masterclass

Almost half the population of the earth now use mobile communications and this is rapidly growing. With people now spending so much time on their smartphones and tablets, there is a real requirement now for businesses to get active in Mobile Marketing.

Irish and Global Mobile Market statistics

Mobile Websites and Responsive Design

Mobile Shopping / mCommerce

Mobile Blogging and Content

Mobile Campaign Planning

Creating a Mobile Strategy and Campaigns

Mobile Advertising and Landing Pages

Mobile Analytics

Promoting your mobile app

Integrated Digital Marketing Strategy to drive sales

SocialMedia.ie

Page 7: SocialMedia.ie Digital, Social & Mobile Training

Business Blogging Masterclass

This course is designed to enable non-technical people to setup and / or manage their own Blog / Website through WordPress CMS without any knowledge of programming languages.It covers how businesses are using WordPress as an e�cient business tool.

Introduction to Business Blogging

Content Marketing

WordPress crash course

Search Engine Optimisation

Integrating your blog with social media

Attracting readers to your blog

Integrated digital marketing strategy to drive sales

SocialMedia.ie

Page 8: SocialMedia.ie Digital, Social & Mobile Training

1.PersonalOther Courses

Digital Video Masterclass

Facebook Masterclass

Twitter Masterclass

LinkedIn Masterclass

YouTube Masterclass

Digital PR Masterclass

Page 9: SocialMedia.ie Digital, Social & Mobile Training

Clients

Trainers

Conor Lynch Ivan Adriel

Conor has over 15 years online marketing

experience gained while working in Asia

Paci�c, US, UK and Ireland with a wide range

of companies including start-ups, SMEs and

global brands. Conor has worked in senior

roles for two of Ireland’s top Internet

marketing agencies, as well as Ireland’s �rst

Internet-only bank (RaboDirect).

Ivan has worked as creative digital strategist

for the top digital agencies in Brazil with

brands like O Boticário (biggest beauty brand

in Brazil with 3.5m likes on Facebook and it had

zero fans when we started!), Scotch-Brite (3M

Group), Terra (Spanish Multinational Company

in US, Spain and 16 Latin American countries),

HBO & CitiBank.

www.linkedin.com/in/conorlynch www.linkedin.com/in/ivanadriel

SocialMedia.ie

Page 10: SocialMedia.ie Digital, Social & Mobile Training

SocialMedia.ie

[email protected]+353 1 906 0006Twitter: @socialmedia_ieLevel 3, Digital ExchangeCrane Street, Dublin 8, Ireland

To get a quote for training,please contact us now!