society changes language: language changes society

23
1 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμà ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà´×͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552 ´¤Á¨¸É¥£µ¬µ : £µ¬µÁ¨¸É¥´¤ (1) Society changes language: Language changes society Áµ µª´¦³ Chetana Nagavajara ´¥n° ¦³¼ÉÁ}ÅÄε° ÅnÁ·n°Ån ®¦º°ÅnÁ·n°Ån °µ¤¸´¥®¨µ®¨µ¥Äoµ° ´¤ ¦·¥¦¦¤Â¨³¦´µ èµ£·ª´r µ¦Îµ»°¥nµÄ®oÁ}·oµ ¨³ÁÃ襸µ¦ºÉ°µ¦¤¸ ¨¦³n°¡§·¦¦¤¤»¬¥r ¹É°µÎµÅ¼nªµ¤ÉεÄoµ°µ¦Äoª·µ¦µÂ¨³ªµ¤ °n°Å®ª°°µ¦¤r»¦¸¥r ´¤¥¹ªµ¤¦ªÁ¦ÈªÁ}¦³ ¨³¼oÄ´¤¡¼¤µ¹Ê»¸ Ã¥¤¸ Á¦ºÉ°¤º°ºÉ°µ¦Ánæ«´¡r¤º°º°Á}´ª®» ¹ÉÄoµ¥¸É»ÈεĮoÁ·ªµ¤ºÊÁ·Äµªµ¤· ¦³µ¦r°Å¥Á}ÅÄε°Á¸¥ª´´¦³µ¦r¦³´Ã¨¸Éªnµ ªµ¤Á¨¸É¥Â¨° £µ¬µÁ}¤µ¦n°ªµ¤Á¨¸É¥Â¨°´¤ ªµ¤¸Êª·Á¦µ³®r´ª°¥nµ¸ÉÁ}¦¼¦¦¤ ¹É¸ÊÄ®oÁ®È ªnµ £µ¬µ°µÁ}Á®¥ºÉ°°ªµ¤É嵦·¥¦¦¤Åo ÂnijÁ¸¥ª´ £µ¬µÈµ¤µ¦°¼o ´¤oª¥µ¦Á}{´¥®¨´Äµ¦ÎµÄ®oÁ·µ¦¢g´ªµ¦·¥¦¦¤ÅoÁn´ εε´ ªµ¤Á¨¸É¥Â¨µ´¤, ªµ¤Á¨¸É¥Â¨µ£µ¬µ, ªµ¤É嵦·¥¦¦¤, µ¦ ¢g´ªµ¦·¥¦¦¤, èµ£·ª´r, ÁÃ襸µ¦ºÉ°µ¦, µ¦¦´Ä®oÁ}·oµ Abstract This chicken and egg situation is certainly fraught with social, moral and philosophical implications. Globalization, commodification and IT have affected human behaviour, resulting in a decline in our reflective capacity as well as aesthetic sensibility. Speed is all, and loquacity, propelled by the ubiquitous mobile phone, breeds superficiality. The experience of Thailand confirms the global phenomenon of language change being concomitant with social change. The paper analyzes concrete examples which can substantiate the point that if language can fall prey to moral degeneration, it can also salvage society by being instrumental in ushering in a moral regeneration. Keywords social change, language change, moral degeneration, moral regeneration, globalization, information technology, commodification

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Society changes language: Language changes society

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Page 1: Society changes language: Language changes society

1ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

: (1)

Society changes language: Language changes society

Chetana Nagavajara

“ ”

, , ,

, , ,

Abstract This chicken and egg situation is certainly fraught with social, moral and philosophical implications. Globalization, commodification and IT have affected human behaviour, resulting in a decline in our reflective capacity as well as aesthetic sensibility. Speed is all, and loquacity, propelled by the ubiquitous mobile phone, breeds superficiality. The experience of Thailand confirms the global phenomenon of language change being concomitant with social change. The paper analyzes concrete examples which can substantiate the point that if language can fall prey to moral degeneration, it can also salvage society by being instrumental in ushering in a moral regeneration. Keywords social change, language change, moral degeneration, moral

regeneration, globalization, information technology, commodification

Page 2: Society changes language: Language changes society

2 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

2

“ ”

“ ”

“ ” (

)

“ ”

– – (

)

(

)

Page 3: Society changes language: Language changes society

3ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

“ ”

16

17

“You base football player!”(2) ( “ ”)

“ ”

“You noble football player” (

)

2

“ ” “ ”

-

“football player”

“You base football player!”

“You base football club owner!” ( )

“public

money” “ ”

“ ”

Page 4: Society changes language: Language changes society

4 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(nobody’s money)

“taxpayers’ money”

“ ” “ ” (public)

“ ” “ ” “ ” (

“ ”

!) “ ”

“ ”

“ ”!

“ ” “ ” “ ”

“ ” 3

(

public domain) (3)

“avant la

lettre” ( “ ”)

“ ”

( )

Page 5: Society changes language: Language changes society

5ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(4)

(corrective mechanism)

-

“ ”

Page 6: Society changes language: Language changes society

6 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(literary genre)

“ ” “ ”

Dictionary of Quotations (5) “ ”

“ ”

(Charles Baudelaire : 1821-1867) “

(truth) (reality)

“ ” “ ” (

)

“ ” “ ”

“ ”

(informational)

(aesthetic)

(

!)

( )

Page 7: Society changes language: Language changes society

7ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

9 2551 “ ”

“ !!!”

“ ”

” (extended metaphor)

(stylist) “ ”

SMS

“ ”

“The Right Honourable…”

( )

2

“ ” (He lied to the nation.)

Page 8: Society changes language: Language changes society

8 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

4

(

)

(concept)

(abstraction)

(

)(6)

( Karl Marx

Pol Pot !)

Page 9: Society changes language: Language changes society

9ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

“ ” ( 9 2551)

2

(7)

“ ” “ ” “ ” “ ” “ ” “ ”

“ ”

. ( )

; ( )

...

— (8)

2 “

” “ ”

“ ”

“ ”

“ ”

Page 10: Society changes language: Language changes society

10 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

( 20 )

(high abstraction)

- (concept)

“ ”

3

“ ”

“ ”

2 “

... ” 2

“ ”

“ ”

(interpretation)

(hermeneutic) (theology)

Page 11: Society changes language: Language changes society

11ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(jurisprudence)

Wolfgang Iser (1926-2007)

“ ” (9)

( )

(hermeneutic society) (9)

SMS

– : –

1933-1945

Victor Klemperer (1881-

1960) Dresden Humboldt

Berlin 2

1947

3 ( Lingua Tertii Imperii)

Page 12: Society changes language: Language changes society

12 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

Klemperer George

Steiner Language and Science (1969)

Klemperer

(

Steiner

2)

2549

9 2549

“Über Macht, Ohnmacht und Allmacht der Sprache. Von Mündlichkeit über Schriftkultur

zu Medienherrschaft” ( :

) (10)

“ ”

( )

?

“ ”

Page 13: Society changes language: Language changes society

13ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

( )

3

(intertextuality)

“ ”

: :

Page 14: Society changes language: Language changes society

14 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

2493

world première

( courtly

love )

“ ”

“ ...” “ ”

“ ”

“ ”

U-turn “ ” ( :

: ) “

27”

(Semiotics) “

/ ”

“ ”

Page 15: Society changes language: Language changes society

15ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

/ :

Page 16: Society changes language: Language changes society

16 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

“ ” “ ”

“keyword” “ ”

(speed)

“ ” “ ”

(choice) -

“ ” (gesture)

“ ”

: :

Page 17: Society changes language: Language changes society

17ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

Page 18: Society changes language: Language changes society

18 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

“ ” ( )

“ ”

“ ”

“ ”

“ ”

“ ”

“ ”

( 3)

“ ”

“ ” (11)

Page 19: Society changes language: Language changes society

19ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(12) “

30

” 30

30

“ ”

( )

( )

( )

“ ”

Page 20: Society changes language: Language changes society

20 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

( “ ”

)

(Charles Tomlinson)

Page 21: Society changes language: Language changes society

21ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(11)

“ ”

:

(Paul Celan: 1920-1970)

20

2

” (1958)

Page 22: Society changes language: Language changes society

22 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(14)

(1) “ :

” 12

2551 (2) William Shakespeare, King Lear, Act I, Scene iv. (3) “ ” . . - :

. : , 2548. 89-91. (4) “

” .

( : ) :

2550 17. (5) : “ ‘ ’ 21”

: 2. .

, 2549. 48.

Page 23: Society changes language: Language changes society

23ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552

(6) : “ ” . . .

, 2549. 64. (7) Prof. Anil Bhatti

“Mehrsprachigkeit und kulturelle Diversität”

“Die Macht der Sprache” Goethe-Institut 14-16

2007 Die Macht der Sprache, Hrsg. Von Jutta

Limbach & Katharina von Ruckteschell : Langenscheidt–Goethe-Institut, 2008, pp. 40-

46 (8) JUST Commentary. International Movement for a Just World, Vol.9, No.1, January 2009, p. 4. “Conflict of goals : one side (Red shirt) wants a strong government which could deliver on policy promises; the other side (Yellow shirt) wants a weak government, because they think the previous government was corrupt, [...] and therefore what is needed are strong monitoring measures —” (9) : . - : . :

2548, 165-173. (10) Chetana Nagavajara, “Über Macht, Ohnmacht und Allmacht der Sprache : Von Mündlichkeit über Schriftkultur zu Medienherrschaft” In : Weimarer Beiträge, 3/2007, 53. Jahrgang, pp. 381-397.

“On the Power, Powerlessness and Omnipotence of Language: From Oral Culture through Written Culture to Media Domination” In: Silpakorn University International Journal, Vol. 7, 2007, pp. 89-111. (11) “ ” . . .

: 2546, 117-115. (12) 10 2550. (13) “All Aboard” Charles Tomlinson The Times Literary

Supplement, 11 February 2005 ( ) (14) Paul Celan, Ansprache anläßlich der Entgegennahme des Lituraturpreises der Freien Hansestadt Bremen (1958), in: P.C., Gesammelte Werke, Frankfurt: Suhrkamp, 1983, Band III, p.185.