socio camp '15

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Post on 18-Jan-2017

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  • TARGET AREA :

    Nilkhet

    New market

    Gauchia Market

    Dhak a College

    Science Lab

    TARGET

    AUDIENCE :

    Outside Shoppers

    Vendors

    Shopkeepers

    Students

  • OUR CAMPAIGN SLOGAN

    Make Future Dhaka Clean

  • CAMPAIGN NO 1:

    Appreciating the Garbage Putter in

    Appropriate Place by saying

    The Student of Dhaka College and Govt.

    Laboratory will be Integrated with this campaign

    Celebrity will Come in Every 1 Month to Join this

    Campaign and Appreciate the Best Contributors

  • Creating a Culture

    of Appreciation

    Participation of Youth will

    Encourage People from

    All Level to Join This

    Campaign

    Inclusion of Celebrity

    will work as an incentive

    IMPACT

  • CAMPAIGN NO 2:

    1 T-Shirt,1 Goal

    Shopkeepers will be encouraged to wear the

    shirts on Monday and Friday each week.

    1500 shopkeepers will be given the RED T-Shirt

    Well Provide RED T-Shirts to the Shopkeepers,

    Street Vendors.

  • RED T-shirts will Catch Everyones

    Attention

    The RED T-shirts Wearer will Become Our

    Stakeholder and Become

    Aware about Waste

    Management and Littering

    Frequent Watching of

    the T-shirts QUOTE will create a buzz about

    waste management

    IMPACT

  • CAMPAIGN NO 3:

    Awareness Through

    Facebook Page

    Therell be a Facebook page where Supporters of this

    Campaign will Post Photo of the CULPRIT Throwing Wastes

    Enthusiast and Active Supporters will be Prized by

    a T-Shirt

    ARIF R HOSSAIN, MOJA LOSSS? And Bangladeshism will

    be engaged and will share this initiative

  • Cleaning Consciousness

    will Go Viral

    Inconsiderate Folks will

    be Aware of the

    Facebook Photo Post

    Huge Audience of Social

    Media can Learn about

    Our Campaign and be

    Engaged

    IMPACT

  • 1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th

    DHONNOBADBHAI

    T-SHIRTGIVING

    TIMELINE

    MONTH

    CAMPAIGN

    *FACEBOOK campaign will continue for 2 years

  • BUDGET JUSTIFICATION

    SECTORS COST

    Campaign 1 Maintenance Cost

    (Per Month- 10000)120000

    T-shirt

    (1,500 Piece, Per Piece-80 TK)120000

    Facebook Page Sponsoring Cost

    (Duration-4 Month, Reach-5,00,000)144000

    Miscellaneous Cost 56000

    Total Cost 440000