socio camp '15
TRANSCRIPT
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TARGET AREA :
Nilkhet
New market
Gauchia Market
Dhak a College
Science Lab
TARGET
AUDIENCE :
Outside Shoppers
Vendors
Shopkeepers
Students
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OUR CAMPAIGN SLOGAN
Make Future Dhaka Clean
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CAMPAIGN NO 1:
Appreciating the Garbage Putter in
Appropriate Place by saying
The Student of Dhaka College and Govt.
Laboratory will be Integrated with this campaign
Celebrity will Come in Every 1 Month to Join this
Campaign and Appreciate the Best Contributors
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Creating a Culture
of Appreciation
Participation of Youth will
Encourage People from
All Level to Join This
Campaign
Inclusion of Celebrity
will work as an incentive
IMPACT
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CAMPAIGN NO 2:
1 T-Shirt,1 Goal
Shopkeepers will be encouraged to wear the
shirts on Monday and Friday each week.
1500 shopkeepers will be given the RED T-Shirt
Well Provide RED T-Shirts to the Shopkeepers,
Street Vendors.
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RED T-shirts will Catch Everyones
Attention
The RED T-shirts Wearer will Become Our
Stakeholder and Become
Aware about Waste
Management and Littering
Frequent Watching of
the T-shirts QUOTE will create a buzz about
waste management
IMPACT
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CAMPAIGN NO 3:
Awareness Through
Facebook Page
Therell be a Facebook page where Supporters of this
Campaign will Post Photo of the CULPRIT Throwing Wastes
Enthusiast and Active Supporters will be Prized by
a T-Shirt
ARIF R HOSSAIN, MOJA LOSSS? And Bangladeshism will
be engaged and will share this initiative
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Cleaning Consciousness
will Go Viral
Inconsiderate Folks will
be Aware of the
Facebook Photo Post
Huge Audience of Social
Media can Learn about
Our Campaign and be
Engaged
IMPACT
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1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
DHONNOBADBHAI
T-SHIRTGIVING
TIMELINE
MONTH
CAMPAIGN
*FACEBOOK campaign will continue for 2 years
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BUDGET JUSTIFICATION
SECTORS COST
Campaign 1 Maintenance Cost
(Per Month- 10000)120000
T-shirt
(1,500 Piece, Per Piece-80 TK)120000
Facebook Page Sponsoring Cost
(Duration-4 Month, Reach-5,00,000)144000
Miscellaneous Cost 56000
Total Cost 440000