Social ModelRelationship and Interactions

Introductions

Dr. Nicolò Guaita Diani

What is it for?

• Evaluate the efficiency of a relational process and social relationship

• Making strategic choices of social investment

• Choose the best report for a more effective distribution of the benefits of social activities

• Investigate the overall return of a wide range social intervention

What is it for?

• Representation of Personal and Interpersonal Relations

• Representing the effectiveness of Social Initiatives

• Represent the rate of elasticity (ability to respond) of the social fabric

• Representing the speed with which a social initiative can spread

IntroductionIntroduction Section to the logic of dissemination in the social fabric

Introduction to quantitative techniques (simplified approach)

Subjects and Relations

• Methodological Assumptions• Microworld models• Theory of diffuse relationships

• Social Activities• Relationships are defined by the satisfaction of needs.• The relationship can not be unidirectional; they are recognized in

a bidirectional way

• Non-Social Activities• Relationships are defined by the assumption of manifest needs • The relationship can be one-way but are recognized only with a

theoretical bidirectional construct

Assumption of a Doppler effect

• Each observer can affect the result of observation and hence the phenomenon• The observer constructs is a two-dimensional theoretical

projection• In the social sciences the interference problems is very

high• The limited observable fields makes mandatory a

collaborative or historicized observation

Dynamic context

• The dynamic context can not be represented• The dynamic context may represent strengths or

weaknesses in relational nodes• The dynamic context can be hypothesized as a greater

or lesser frequency of relationship• The dynamic context characterized only multilateral

relations• The dynamic context not be estimated if not bi-

directional

Basic model: Single Relationship

• Subjects: 1• Observer: 1• Omnia Visibility • Universal

relationship

Basic model: Single Relationship

The Observer (2) relates to the Subject(1) by creating a system of one-way non representative relationship.

Basic model: Real Relationship

• Subjects: 2• Observer: 1• Omnia Visibility • Real relationship

Basic model: Real Relationship

The Observer (2) relates to the subject (1) which has established a relationship with another subject (3). This relationship is the 1-3 and is bidirectional.

Basic model: Real Relationship

Mark (1) tells the observer (2) about the friendship with Mary (3).

Basic model: unbalanced relationshipThe Observer (2) relates to the subject (1) which has established a relationship with another subject (3). The relationship 1 3 is more reliable and frequent compared to relationship 3 1.

Basic model: unbalanced relationshipMark (1) tells the observer (2) how often writes to Mary (3) but she never responds to his messages.

Basic model: Bidirectional RelationshipMark (1) tells the observer (2) how often writes to Mary (3) but she never responds to his messages. Mary (3) tells the observer (2) Mark (1) wrote to her often but she never responds to messages.

Basic model: Bidirectional RelationshipMark (1) tells the observer (2) how often writes to Mary (3) but she never responds to his messages. Mary (3) tells the observer (2) Mark (1) wrote to her often but she never responds to messages.

RELATIONSHIP VERIFIED

Thematic model

• Transition from Subjects to Elements:• Nodes • Vectors

• Collection of common elements• Topic• Diffusion (experimentally)• Direct relations (deduction or black box)

• Interaction between subjects and elements• Passive Relationship• Oriented Relationship

Theme Model: Simplified

Mark (2) often sends out e-mails (3) to Mary (4). Mary (4) using e-mail (3) to work.

Mark (2) is then in contact with Mary (4) through the mail (3).

Theme Model: SimplifiedObserver RoleThe Observer (1) only spoke with Mark (2). The observer does not know the e-mail (3) from personal experience.

Theme Model: SimplifiedObserver RoleThe Observer (1) talked to Mark (2). The Observer (1) talked to Mary (4). The observer does not know the e-mail(3) from personal experience.

Theme Model: SimplifiedObserver RoleThe Observer (1) talked to Mark (2). The Observer (1) talked to Mary (4). The Observer (1) know the e-mail (3) from personal experience.

Observer

Direct Knowledge Mediated Knowledge

The paradox of universality

• The observer can not know everything• The observer must be brought to the attention• The observer if placed in a relational context, it will become

the focus• The removal of the observer must be validated• The observer is not a linking element in the study phase

• The observer has limited relationships powers (eg, not a family member or friend)

• The observer did not include forced elements of analysis (eg, viral messages)

• The observer must justify each node and its socialized roots

Universal Observer

Removing Observer

Sample considered

• Members Registration on the association "Friends of Animals Osimo NPO" (ITALY)• Based on direct relations (400 +)• Inference with variable weight (0-6)• Weight is not represented graphically

Relationship SociologyHow to evaluate social initiatives

A quantitative methodological approach

Dr. Nicolò Guaita Diani