Journey of Socks since 2013

Who deals with socks? This is Mohammad Rasel

Mahmud before you & at present I dependently handle socks inquiries & production.

But socks development was started by the hard working of TL-Joya Tabassum & Assistant Merchandiser Zaki Zakaria.

I Joined at KappAhl in jersey department at first & 9 months later have been shifted to UW dept to assist J. Merchandiser Bilkis Bindu on mid of June’2014.

We started our production with 2 suppliers at the beginning- Sams fashion Ltd & Dhaka socks manufacturing ltd.

After 4 orders We aborted Sams fashion ltd & Dhaka socks is rolling now an unique supplier for KappAhl socks.

We are continuing to source some other suppliers & some of them are in a queue.

Dhaka socks has strong set up of socks machineries & they accommodate their business from head office-UK.

They situated in Savar nearby Dhaka city & they have other existing customers as ASDA, TESCO, and SAINSBURY etc.

OUR SUPPLIER IS OUR PRIME STRENGTH

Dhaka socks started with 20 m/cs & then relocates in 1999 in UAE.

in 2000 they increase their capacity with 50 m/cs.

now after 13 years they 320 m/cs set up factory in Dubai.

Specially for cheap labor & GSP facilities they moved to BD.

want to continue their whole business as a new projection.

My strength goes onward since I-

Have very experienced team leader.

Have passion to team building.

Have mentality to solve problem by discussing.

Have product knowledge.

good idea of price range in global market.

Have efficient sourcing ability.

Have to create great support from supplier to SW.

PREVIOUS EXPERIENCENew experience in UW and Socks

but not in-

-Jersey & other textile product;

a. 5 years manufacturing

experience in light & heavy knit.

b. Industrial experience in woven

items for three months.

c. 1 year KappAhl jersey team

experience with Shujon Rahman

(MB/BB/MG/BG)

Comparative increase in order quantity between 2013 and 2014

Diagram of Socks Order

05

1015202530354045

20132014

No of Order increment sharply between 2013 and 2014

2013 20140

5

10

15

20

25

30

35

40

45

ZakiRasel

Order quantity in a nutshell

2013

2014

0

200000

400000

600000

800000

1000000

1200000

Zaki

Rasel

ZakiRasel

Price Feedback Performance Dhaka socks has a great

feedback regarding price quotation.

They can quote price within 1-2 days after forwarding inquiries.

It’s our great strength that we met their 1st price sometimes for few orders.

Buyer Feedback & Difficulties FEEDBACK DIFFICULTIES

We noticed buyer positive feedback to place order in BD.

In PMP 2015 they decided to provide all inquiries to BD.

However we need more frequent feedback from buyer not only to place order but also have proper knowledge in socks manufacturing & fitting.

We faced difficulties on some technical design & fitting comments.

Dhaka socks is new in golf socks for KappAhl therefore all fitting sample they need to submit 2-3 times revised submission.

We feel communication gap between SW (buyer & BT) and BD (Merchant & PT) for proper understanding.

Delivery Performance

2013 2014 Percentage0

10

20

30

40

50

60

70

80

90

100

order qtyontime delivery

Success & ChallengeSUCCESS CHALLENGE Have competitive price range.

Good yarn quality.

Rapid order quantity enhance.

Good delivery performances.

Positive feedback from buyer.

Fitting & shape of golf socks.

Manufacture melange socks.

Ability to take all order inquiries for 2015.

Make successful business trip for buyer to BD office & Merchant as well as PT to SW office.

To source new suppliers alike Dhaka socks .

Thank you for your long patience & have a nice day!!