soco career networking 120804

Leveraging LinkedIn for Career Development

© 2009 www.socCo.us

Terms:• Social network*: any online

community offering a variety of ways for users to interact regarding shared interests, activities or goals

• Digital native: a person who has grown up with digital technologies

• Digital immigrant: a person who is adapting to digital technologies

*source: wikipedia - edited for readability


how did a Junior Senator get elected President?

In large part thanks to Chris Hughes,

Co-founder of Facebook

In large part thanks to Chris Hughes,

Co-founder of Facebook

Answer: Social Networkingsource: Silicon Valley Insider

http://www.businessinsider.com/henry-blodget-how-facebook-co-founder-chris-hughes-got-barack-obama-elected-2009-6


commerce, enterprise & career

Businesses • Exposure• Traffic• Business

Partnerships• New Qualified

Leads

Job Seekers• Exposure• Traffic• Colleagues in a

new field or area• New Qualified

LeadsWhat are your concerns and costs?1. security2. time3. money


security

• Multiple e-mail accounts?

• Online purchases?• Online banking?• Account

management?• Photos (snapfish)?• How many total

passwords?

• LinkedIn?• Facebook?• Twitter? • Wikipedia?• MySpace?• Flickr?• Alumni Network?

Private Online Identity Public Online Identity

IDENTITY THEFT


what’s in it for me?• Your public online identity• Your online impact

• By the end of this session we will:1. Understand the steps to success on

LinkedIn2. Feel comfortable enough to play on social

networks 3. Know how to add value to your brand


I’m convinced, now what?

Anyone feel like this?Let’s bring you back to this


digital barriers

Digital Immigrants

• Learning culture• Risk framework• Desire to avoid

embarrassment

Digital Natives

• Learning culture• Risk framework• Desire to avoid

their parents


maximizing ROI with social media

• Drive your brand with social networking

• Build and leverage your credibility• Focus on that which will deliver:

• More money• Fewer hassles • More time• More choices• ‘No worries’

• Not having an online brand says a lot!


what’s your strategy?

• For many participants it’s NOTICE ME! • An ok strategy if you offer VALUE • Far better than being noticed is

being*:• Trusted• Engaged with• Discussed or Echoed• A Teacher or a Learner• Purchased from or traded with• The Leader or Supporter of a cause

*source: Seth Godin’s Blog


Why you need to be on LinkedIn• Better than Monster, Careerbuilder, etc.

• On-demand resume, education, recommendations and most importantly your story!

• More complete, credible and durable than a resume • Network without screaming ‘HIRE ME!’

• Connect with friends, classmates & colleagues• Find out who’s in your industry or city• Find someone at the place you want to work• Ask prior colleagues and friends for

recommendations

http://www.linkedin.com/in/vincentbeerman


Steps to success on LinkedIn1. Write your autobiography2. Connect deliberately3. Mine and expand your network4. Share great content5. Join relevant groups or create your own6. Follow companies of interest

Always Add Value!



1. Write your Autobiography• Write your story in ‘summary’ (past,

present, future). Be interesting, but be brief!

• Post all your education, experiences, accomplishments & hobbies

• Say what you want, not just who you are• Add links (your business, press, studies,

projects) build relevance & authority• Good content means others will find you

and will WANT to connect with you


2. Connect Deliberately • Address book? Rolodex? Pile of biz cards?

• Start with your cell phone, search one letter/day • Sort: Remember or Don’t / Relevant or Unrelated• Start with: ‘Remember and Relevant’

• Make each invitation personal• Search alumni groups (education and

business)• Join industry, peer, and interest groups• Reconnect by offering recommendations• Ask for referrals from existing network


3. Mine your network for meaning

• Follow connections that are meaningful to you, your career or your brand

• Add value to others by recommending connections and good web content

• Use your network to research potential employers, employees, partners or clients

• Find good contacts and search their companies for jobs or opportunities

• Always try to get a ‘warm lead’ for an interview or sales call



4. Share great content• Find great content on the web

• Is it social? – Post to Facebook• Is it timely? – Post to Twitter• Is it business? – Post to LinkedIn!

• Read LinkedIn Today• Repost relevant feature stories• Scan your contacts’ stories



5. Join Relevant Groups1. Who shares your goals?2. You are what you talk about (CEO, engineer)3. Join industry groups, peer networks,

complimentary businesses, and local groups4. Watch the conversation and then join in with

valuable comments and new forum topics5. Look at other group members associations and

connections to find new groups & contacts6. Join networks full of your customers



5b. Create Your Own Group• Your intention in any group should be ‘how can I

help others?’ instead of ‘what’s in it for me?’• The description of your group should be exactly

what you want your customer to say• ex. ‘Digital Immigrants networking with Digital

Natives to learn from and help each other’ • ex. ‘The Park City Career Network discusses aspects

of job searches and networking opportunities.’• The more valuable content and links you post,

the more popular your group will become


5c. Seed your group• Use ‘share this group’ to invite your network• Post interesting comments in other groups,

include ‘you may also want to check out blank’

• Post daily content on your group page, especially good are interesting forum questions

• If you don’t get traction, try a different name and description, or improve your content


6. Follow companies of interest

• Identify companies you want to work for/with

• Use Inc. 500 list to find fast growing companies

• Watch your contacts for job changes, new connections, news stories, etc.

• Read your group digest emails


adding valueto your brand

• Google your name - what comes up?• Be professional - LinkedIN• Connect with friends - Facebook• Keep up with your networks - Twitter• Share yourself - Blog, Flickr, MySpace• Keep learning - Blogs, RSS, Podcasts,

iTunesU, Kahn Academy, Quora, etc.


start now but connect deliberately

• This is not a popularity contest, connect with people who can improve your life

• Research suggests 150 meaningful connections is our cognitive capacity• Business contacts will exceed this number

• Make it personal• Add value to your network• Rinse and repeat

source: Wikipedia: Dunbar's number


keep adding value

• Do at least one thing every day!• Create a profile, read a blog, tweet,

post• Get a study buddy and a tutor

• Connect with another digital immigrant and challenge each other to report weekly

• Connect with a digital native you know and share what she teaches you

• Think globally, connect locally • Search out the people and groups you

already know


q&a?

Are you ready to…• Build and protect your online identity• Maximize your impact online

1. Build your credibility and value on LinkedIn2. Play on social networks 3. Add value to your brand


NOW GO PLAY!!!

soco career networking 120804

Technology

qualified leads

follow companies

social networks 3

enterprise

merchant circle

brand 2009 www

groups

join