BY: SAMARA AND SARA

Logo and SloganLOGO DESCRIPTION•Logo represents the color that symbolizes women

•Because females prefer pink

•The name Sofia comes from Sara’s middle name

•The circular border represents the packaging within all our merchandise

SLOGAN DESCRIPTION

• “Affordable and Luxurious”

• All our products are inexpensive than our other competitors

• Easy for people to remember

Business Venture •Our products are all organic cosmetics and beauty products

• There are variety of: Eye Products(eye liners, mascara, eye shadow) Lip Products(Lip liners, Lipsticks, Lip gloss) Face Products(Foundation, concealer, primers) Treatment products( Chapsticks, Face masks, Lotion)

•This company was founded by Sara and Samara on December 2nd, 2012

Product Description•All our products are organic and natural

•It is harmless and does not contain noxious chemicals

•Our products are paraben-free

• We use ingredients such as cocoa butter, fruit oil, and iron oxides

Competition•Very competitive

•Changes all the time due to consumer trends and preference

•Beauty industry is constantly growing

•However , our products are the better then others

Expenditure Quantity Cost Price

1 $7.50 $12.991 $5.25 $11.991 $8.50 $16.991 $6.75 $15.991 $4.75 $9.991 $7.25 $13.99

BB Cream 1 $11.25 $20.991 $12 $22.991 $8.50 $17.991 $10.50 $20.991 $5.25 $10.991 $13.25 $25.991 $6.25 $12.99

PowderConcealer

BlushFace CreamBrushes (4)

Foundation

Sofia's Cosmetics CatelogueProductsMascara Eye liner

Eyeshadow Palette (4)Lip StickLip liner Lip gloss

Location• Products are sold in various retail stores also online

• Products are mainly sold in Sephora stores

• Products also sold online through our website

Target Market• Primary target market:

Females from ages 16-40

• Secondary target market: Males from ages 18-30 , particularly runway models and celebrities Males who purchase cosmetics for their significant other for a special occasion

Why will our product succeed?•Our products are of high quality and inexpensive

• All our products are toxic-free and are healthy for our skin

•Our products are flexible for our consumer to purchase anywhere found in many retail storesOnline

• The packaging of our products are appealing and attracts many consumers

Promotion and Advertisement• Our website: www.sofiascosmetics.com

• We advertise through social media such as : Sofia’s Cosmetics

@Sofiascosmetics @Sofiascosmetics

• We have promotions throughout the year

• We introduce new collection of make up annually

• We also have celebrity endorsement, and new faces representing our brand

o These increase our revenue greatly

Thank you!

Hope you enjoyed our presentation