soft drink industry pepsi
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B u ] k w a e i C k r d h
WDC] MREFH EFM_W]RU\O\WE
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]`o Wdc} Mrefh Efmuw}r
]`o }~d ben |akorw dc }`ew efmuw}r kro \o|we kfm Gdgk)Gdak&
]`o Wdc} Mrefh Efmuw}r gdfwew}w dc ow}kbaew`iof}w|reikrea ofnknom ef ikfuckg}urefn fdf)kagd`daeg!
gkrbdfk}om bosorknow! ieforka ~k}orw kfm gdfgof}rk}owkfm wru|w cdr }`o ikfuckg}uro dc gkrbdfk}om bosorknow
]`ew efgaumow crue} mrefhw! gkrbdfk}om bosorknow ieforka~k}orw o&}&g&
]`o efmuw}r ew k wogdfmkr ikfuckg}uror uwefn |rdmug}wdc }`o cddm efmuw}r }d |rdmugo wdc} mrefhw cdr `dio kfmcddm worsego gdfwui|}edf&
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@ew}dr dc \o|we
\o|weGd ew }`o |rdmug}edf gdi|kf dc \o|we\o|weGd ~kw cdufmom ef ;53? }`rdun` }`o iornor dc
\o|we)Gdak kfm Cre}d)Ak&\o|weGdew k ~dram aokmor ef gdfsofeof} cddmw kfm
bosorknow! ~e}` rosofuow dc kbdu} -2> beaaedf kfmdsor ;=7!
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\o|weGdw Iewwedf
]`oer iewwedf ew }d bo }`o ~dramw |roieor gdfwuior\rdmug}w Gdi|kf cdguwom df gdfsofeof} cddmkfm bosorknow& ]`o wooh }d |rdsemo `oka}`cefkfgeka ro~krmw }d efsow}drw kw }`o |rdsemo
d||dr}ufe}eow cdr nrd~}` kfm ofreg`iof} }d }`oeroi|adoow! }`oer buwefoww |kr}forw kfm }`ogdiiufe}eow ef ~`eg` }`o d|ork}o& Kfm efosor}`efn }`o md! }`o w}reso cdr `dfow}! ckerfoww
kfm ef}onre}&
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\o|we \rdmug}w
\o|we]ooi
Ierefmk
\o|we Ikp\o|we Aoidf
\o|we Bauo
Iduf}kef Mo~
>u|
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\dr}or Ceso Cdrgow
Reskar]`o nrok}ow} gdi|o}e}edf }`k} \o|we ckgow ef }`o wdc}
mrefh efmuw}r (Gdgk)Gdak%&
]`rok}w dc Fo~ Of}rkf}w
Fo~ of}rkf}w kro fd} k w}rdfn gdi|o}e}eso |rowwurocdr }`o wdc} mrefh efmuw}r&
\o|we Gd kfm Gdgk)Gdak mdiefk}o }`o efmuw}r
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\dr}or Ceso Cdrgow
]`rok}w dc Wubw}e}u}owWubw}e}u}o |rdmug}w cdr \o|we kro }`dwo gdi|o}e}drw
}`k} kro fd} ef }`o wdc} mrefh efmuw}r&
Wug` wubw}e}u}ow cdr \o|we Gd |rdmug}w kro bd}}aom~k}or! w|dr}w mrefhw! gdccoo! kfm }ok&
E} ew sor g`ok| cdr gdfwuiorw }d w~e}g` }d }`owowubw}e}u}ow ikhefn }`o }`rok} dc wubw}e}u}o |rdmug}w
sor w}rdfn&
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\dr}or Ceso Cdrgow
Bkrnkefefn \d~or dc Wu||aeorwWu||aeorw cdr }`o wdc} mrefh efmuw}r md fd} `dam iug`
gdi|o}e}eso |rowwuro&
\o|we Gd d~fw kbdu} ?
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\dr}or Ceso Cdrgow
Bkrnkefefn \d~or dc Buorw]`o buorw dc \o|we kro ikefa akrno nrdgorw! mewgduf}
w}drow! kfm row}kurkf}w&
]`o bkrnkefefn |d~or dc }`o buorw ew sor osemof}kfm w}rdfn&
Akrno nrdgorw kfm mewgduf} w}drow bu akrno sdauiowdc }`o wdc} mrefhw! kaad~efn }`oi }d bu k} ad~or
|regow& Row}kurkf}w `kso aoww bkrnkefefn |d~orbogkuwo }`o md fd} drmor ef akrno sdauio&
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\ow} Kfkawew
\dae}egka efcauofgow]`o |rdmug}edf mew}rebu}edf kfm uwo dc ikf dc
\o|weGd |rdmug} kro wubjog} }d skreduw comorka ak~w!wug` kw }`o Cddm! Mrun kfm Gdwio}eg Kg}! }`oDggu|k}edfka Wkco} kfm @oka}` Kg} kfm }`o
Kioregkfw ~e}` Mewkbeae}eow&
]`o buwefowwow kro kawd wubjog} }d mo }kpk}edf |daeg efokg` gduf}r }`o kro d|ork}efn&
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\ow} Kfkawew
Ogdfdieg efcauofgow]`o gdi|kfeow kro wubjog} }d }`o `krsow} dc }`o rk~
ik}oreka }`k} }`o uwo ef }`oer wfkgh cddmw! wdc}mrefh kfm juego! aeho gdrf! drkfnow! nrk|ocrue}!
sono}kbaow! |d}k}dow! o}g& ) Bogkuwo }`o roa df}rughw }d idso kfm mew}rebu}o ikf dc }`oer|rdmug}w! cuoa ew kawd kf ei|dr}kf} wubjog}! wd }`okro wubjog} }d }`o cuoa |rego caug}uk}edf! kfm |dwwebaocuoa grewew&
D|ork}efn ef Ef}orfk}edfka Ikrho}w efsdasow op|dwuro}d sdak}eao idsoiof}w ef cdroenf opg`kfno rk}ow&
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\ow} Kfkawew
Wdged)gua}urka efcauofgow\o|weGd kfm idrodsor \o|we ew wubjog} }d }`o aecow}ao
g`kfnow&
Wdio |od|ao }`efh dc \o|we kw kfd}`or hefm dc Gdgk)Gdak&
\o|weGd ew }refn }d ef}rdmugo e}woac ef ufmormosoad|omikrho}w! }`orocdro! }`o `kso }d bo gkrocua ~e}` }`o
|dwwebao |rdbaoiw ~e}` }`o ndsorfiof}w dc }`owogduf}reow
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\ow} Kfkawew
]og`fdadnegka efcauofgow\o|weGd ew wubjog} }d fo~ }og`fe{uow dc
ikfuckg}urefn
E} `kw }d |k k}}of}edf }d }`o fo~ mew}rebu}edf}og`fe{uow
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Gre}egka Wuggoww Ckg}drw
\rdmug} Effdsk}edfWezo dc }`o Drnkfezk}edf
Ow}kbaew`om Brkfm Adka}
\rego
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\rdmug} Effdsk}edf
K gdi|kf iuw} bo kbao }d rogdnfezo gdfwuior ~kf}wkfm foomw! ~`eao ikef}kefefn }`o kbeae} }d kmjuw}
~e}` }`o g`kfnefn ikrho}&
\o|we Gd `kw boof effdsk}efn }`oer |rdmug} wefgo }`o;5
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Wezo dc }`o Drnkfezk}edf
]`o wezo dc }`o drnkfezk}edf ew ho wuggoww ckg}dr cdr\o|we
\o|we Gd& `kso k akrno drnkfezk}edf ~`eg` aokmwguw}diorw kfm wu||aeorw }d bo k}}rkg}om }d }`oi&
\o|we Gd& `kso }`o kbeae} }d gdiie} }d ikww|urg`kwow }`k} wenfecegkf}a ad~or }`oer gdw}w&
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Ow}kbaew`om Brkfm Adka}
Ikf gdfwuiorw dc gkrbdfk}om bosorknow kroop}roioa momegk}om }d k |kr}eguakr |rdmug}! kfmrkroa |urg`kwo d}`or skreo}eow&
\o|we Gd `kw boof kbao }d grok}o brkfm k~krofoww efikf |kr} dc }`o ~dram! ~`eg` aom }`oi }d nkefefnidro gdfwuiorw&
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\rego
Gdfwuiorw ~e}`du} k w}rdfn brkfm |rocorofgo ~eaawoaog} }`o |rdmug} ~e}` }`o idw} gdi|o}e}eso |rego&
\o|we Gd `kso k gdi|o}e}eso |regefn ~e}` Gdgk)Gdak~`eg` |rdsemow }`o wdc} mrefh guw}dior ~e}` idrod|}edfw dc ~`eg` mrefh }d g`ddwo&
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D||dr}ufe}eow kfm ]`rok}w
D||dr}ufe}eowBrkfm rogdnfe}edf ew }`o wenfecegkf} ckg}dr kccog}efn
\o|we Gd.w gdi|o}e}eso |dwe}edf&
]`o |reikr gdfgorf dsor }`o |kw} co~ okrw `kw boof}d no} }`ew fkio brkfm }d bo osof bo}}or hfd~f&
\o|we Gd.w bd}}aefn ww}oi kawd kaad~w }`o gdi|kf }d}kho kmskf}kno dc efcefe}o nrd~}` d||dr}ufe}eow
krdufm }`o ~dram&
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D||dr}ufe}eow kfm ]`rok}w
]`rok}w]`o }`rok} dc wubw}e}u}ow ew k roka }`rok} }d \o|weGd&
\dwwebao wubw}e}u}ow }`k} gdf}efuduwa |u} |rowwuro dfbd}` \o|we kfm Gdho efgaumo }ok! gdccoo! juegow! ieah!kfm `d} g`dgdak}o&
]`o g`kfnefn `oka}`)gdfwgeduwfoww dc }`o ikrho} ewkawd k woreduw }`rok}&
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Daend|da
Daend|daeow kro ikrho}w ~`oro |rdce} ikpeiezefngdi|o}e}drw wo} }`oer w}rk}oneow b |kefn gadwok}}of}edf }d `d~ }`oer reskaw kro aehoa }d rokg}& Ef}`owo gdfme}edfw! ceriw ien`} meccorof}ek}o }`oer
|rdmug}w! ~`eg` gkf bofoce} wdio gdfwuiorw! bu} k}k |rego& Daend|da ef}or)mo|ofmofgo gkf kawd cdw}orkf}e)gdi|o}e}eso gddrmefk}edf&
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Efmuw}r Mfkiegw
Cerw}! }`o of}r$ope} dc ikjdr ceriw ew k }rofm ef }`oefmuw}r }`k} ~eaa aehoa aokm }d g`kfno& Idrow|ogecegkaa! iornor kfm gdfwdaemk}edf `kw boof|roskaof} ef }`o wdc} mrefhw ikrho}! gkuwefn wdio
ceriw }d ope} }`o efmuw}r kfm }`of ro)of}or}`oiwoasow&
K wogdfm }rofm ef }`o ikgrd)ofserdfiof} ewnadbkaezk}edf& ^e}` }`o nrd~efn uwo dc }`o ef}orfo}
kfm d}`or oaog}rdfeg }og`fdadneow! nadbkagdiiufegk}edf ew rk|ema efgrokwefn&
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Efmuw}r Mfkiegw
]`erm! g`kfnefn wdgeo}ka gdfgorfw! k}}e}umow! kfmaecow}aow kro ei|dr}kf} }rofmw& Ef }`o _fe}om W}k}owkfm Ourd|o! |od|ao kro bogdiefn idro gdfgorfom
~e}` k `oka}` aecow}ao&
Cdur}` ew }`o ad~ nrd~}` rk}o dc rogof} okrw]`o ad~ nrd~}` rk}ow kro dc gdfgorf cdr wdc} mrefh
gdi|kfeow! kfm wosorka kro grok}efn fo~ w}rk}oneow}d gdibk} }`o ad~ rk}ow&
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Efmuw}r Mfkiegw
]`o cec}` }rofm ew }`o nrd~efn buor |rocorofgo cdrmeccorof}ek}om |rdmug}w&
Bogkuwo wdc} mrefhw `kso boof krdufm wefgo kw okra kw;>50! buorw ~kf} effdsk}edf ~e}` }`o |rdmug}w }`o
bu&]`o akw} }rofm! |rdmug} effdsk}edf! ew fogowwkr }d
gdibk} buorw foom cdr k skreo} dc }kw}ow&
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GDI\O]E]DR KFKAUWEW
GDGK)GDAK
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GDI\O]E]DR KFKAUWEW
Gdgk)Gdak ew }`o ikjdr gdi|o}e}dr dc \o|we& E} ewk gkrbdfk}om wdc} mrefh wdam ef w}drow! row}kurkf}wkfm sofmefn ikg`efow ~dram~emo & ]`o kro }`o aokmefn|rdmugorw dc gkrbdfk}om wdc} mrefhw ef }`o ~dram&
Ikjdr brkfmw dc gdgk gdakGdho
W|re}o
Ckf}k
Meo} gdho
Gdho gakwweg
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GDI\O]E]DR KFKAUWEW
]`o Ndka dc Gdgk)Gdak]`o bkweg |rd|dwe}edf dc }`oer buwefoww ew wei|ao! wdaem
kfm }eioaoww& ^`of }`o brefn rocrow`iof}! skauo!jd kfm cuf }d }`oer w}kho`damorw! }`o wuggowwcuaa
fur}uro kfm |rd}og} }`oer brkfmw! |kr}eguakra Gdgk)Gdak& ]`k} ew }`o ho }d cuaceaaefn }`oer ua}eik}odbaenk}edf }d |rdsemo gdfwew}of}a k}}rkg}eso ro}urfw}d }`o d~forw dc }`oer buwefoww&
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GDI\O]E]DR KFKAUWEW
]krno} Ikrho}: Gdhow gdiiorgekaw bkwegkaa bkwomdf dufn nofork}edfw! Wd! }`o dufn nofork}edf ew}`o }krno} ikrho} dc Gdho! bogkuwo }`o ~kf} }dro|rowof} Gdho ~e}` }`o du}` kfm oforn& ]`o
kawd gdfwemor }`o dam |od|ao ~`eg` }`o }kho kw k gd)}krno} ikrho}&
Ikjdr Woniof}: Ikjdr woniof}w kro bkwegkaa }`dwo|od|ao ~`d }kho }`ew mrefh mkea kfm }`dwo krokw
~`oro }`o moikfm ew `en`or }`kf }`o d}`or krokw&
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GDI\O]E]DR KFKAUWEW
Ikrho}efn W}rk}onu]`oer adgka ikrho}efn w}rk}on ofkbaow Gdho }d aew}of
}d kaa }`o sdegow krdufm }`o ~dram kwhefn cdrbosorknow }`k} w|kf }`o of}ero w|og}rui dc }kw}ow
kfm dggkwedfw&]`o w}reso }d bo k nddm foen`bdr! gdfwew}of}a
w`k|efn }`oer buwefoww mogewedfw }d ei|rdso }`o{ukae} dc aeco ef }`o gdiiufe}eow ef ~`eg` }`o md
buwefoww&
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D}`or Gdi|o}e}drw
RG GdakRG Gdak (dr Rduka Grd~f Gdak% ew k gdak wdc}
mrefh mosoad|om ef ;5
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D}`or Gdi|o}e}drw
Rom BaaRom Buaa ~kw efw|erom b Hrk}efn Mkofn! kf oforn
mrefh |rdmugom ef ]`keakfm }`k} `km boof uwom cdrokrw b adfn)mew}kfgo }rughorw! hegh)bdporw!
w}umof}w kfm d}`orw ~`d ~kf}om k bddw}& ]`ocdufmor dc Rom Buaa grok}om `ew d~f cdriuak kfmcaksdr! kfm }`o gdi|kf.w ikef `okm{ukr}orw kroadgk}om ef Kuw}rek&
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D}`or Gdi|o}e}drw
Gkmbru Wg`~o||owGkmbru |ag ew k gdfcog}edfor kfm bosorkno gdi|kf
~e}` e}w `okm{ukr}orw ef Adfmdf! _fe}om Hefnmdi! kfmew }`o ~dram.w akrnow} gdfcog}edfor ikfuckg}uror& ]`o
ceri ~kw cdriora hfd~f kw Gkmbru Wg`~o||ow|ag bocdro moiornefn ef Ik 2
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Gdfgauwedf
Kc}or wuccorefn }`o |dwe}edf dc wogdfm |akgo ef }`o wdc}mrefh efmuw}r! }`o gdi|kf mogemom }d idso k~kcrdi }`o ~kr b cdguwefn idro df e}w d~f |rdbaoiw&]`o k||def}iof} dc Ofregd brdun`} kbdu} g`kfno }d
}`o drnkfezk}edf! ~`eg` ikmo }`oi idrogdi|o}e}eso ef efmuw}r&