soft drinks, marketin research

8/7/2019 soft drinks, marketin research ..

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A

Project report

On

Market research

On

Soft drinks

Group PS.Y.MBA (B)

2010-2011

K.S.SCHOOL OF BUSINESS

MANAGEMENT

GUJARAT UNIVERSITY

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AHMEDABAD-380009

GROUP MEMBERS:-

VARUN PARMAR 2120

NEETI SHARMA 2145

KHYATI VYAS 2158

YASHIKA PATEL 2159

HARDIK CHAUDHARI 2167

RITESH NAYAK 2192

ANKITA PANCHAL 2193

POOJA PANCHAL 2194

RONAK PARMAR 2198

VISHAL PARMAR 2199

FACULTY GUIDE:

MR.ISMAIL BOOTWALA

SIGN.

DATE OF SUBMISSION:17/01/2011

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Table of contents

1) Executive summary 6

2) Introduction to soft drinks 7

3) History of soft drinks 10

4) Generation of soft drinks

12

5) Marketing mix 13

i) Product

15

ii) Price 15

iii) Place 28

iv) Promotion

29

6) Marketing research 32

7) Limitation 58

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8) Conclusion 59

9) Webography &Bibliography 60

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ACKNOWLEDGEMENT

A small but an important & timely help can prove to

be milestone in ones helps. Every human being hassuch kind of experience.

This project is dedicated to all the people whom we

met, talked, interviewed & learnt something from

them. At this occasion, we want to grab this

immense opportunity to acknowledgement our sincethanks to all of them while submitting this report.

We are indebted & whole-heartedly thankful for the

assistance received from various individuals in

making this project a success.

First and foremost we would like to express ourgratitude to our college K.S. SCHOOL OF

BUSINESS MANAGEMENT & its director in-

charge Mrs. Sarla Achuthan for giving us the golden

opportunity of making the project.

We would like to express our gratitude to our facultyguide Mr. Ismail Bootwala, who always took a keen

interest in our work and help us with his valuable

insights.

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And finally, we are thankful to our faculties, who

directly or indirectly supported us in giving shape to

this project.

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EXECUTIVE SUMMARY

The summarisation is as follows,

1) We started with analyzing the concept of a product with

is soft drink and we got some basic idea about our

project.

2) After analyzing the idea we discovered the history of

the product as well as some manufacturing companies.

3) Then comes one of the major task which is discovering

the 4 ps of marketing which includes all the concepts of

marketing i.e., product price place and promotion.

4) All this information was followed by preparing a

suitable questionnaire so we can effectively

communicate with the customer of the product.

5) After that we did survey among 2000 people for

gathering the information regarding our project.

6) Here comes the most difficult task of our project that is

analysis.

7) We made the graphical presentation in form of bi-variant data and semi variant data for easy comparison

and understanding. We have worked out the inferences

and interpretation of each graph to explain the fact.

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8) To sum up we concluded our project with all the

information that we found and our views about the

future of the market.

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Introduction

Introduction to soft drinks

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Soft drinks are part of beverage industry. Beverage industry

include milk, Juice, cold drinks, tea, coffee, alcoholic drinks,

mineral water etc. there are different companies which are doing

business in these different product.

Soft drinks are known as non alcoholic beverage containing

syrup essence or fruit concentrates that are mixed with carbonated

water.

Soft drinks are thirst quencher, hygienic and a drink of

enjoyment. Soft drinks industries are quit old. Today Pepsi and

coca-cola are the famous brands and both are multinational.

The production of soft drink industry is based on the

franchise system,where the parent companies supply the

concentrates brand name and know how. The franchise unit that isthe bottling unit supplies the production to the market.

Hence the bottlers become very important for the successful

operation of the soft drinks brand

The drinks are called soft drinks, only to separate them from

hard alcoholic drinks. This drinks do not contains alcohol &

broadly specifying this beverages, includes a variety of regulated

carbonated soft drinks, diet & caffeine free drinks, bottled water

juices, juice drinks, sport drinks & even ready to drink tea/coffeepacks. So we can say that soft drinks mean carbonated drinks.

Today, soft drink is more favorite refreshment drink than tea,

coffee, juice etc.

It is said that where there is a consumer, there is a producer

& this result into competition. Bigger the player, the harder it

plays. In such situation broad identity is very strong. It takes long

time to make brand famous.

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History

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The first marketed soft drinks (non-carbonated) appeared in the

17th century. They were made from water and lemon juice

sweetened with honey. In 1676, the Companies de Limonadiers of

Paris was granted monopoly for the sale of lemonade soft drinks.

Vendors would carry tanks of lemonade on their backs and

dispensed cups of the soft drink to thirsty Parisians.

In 1767, the first drinkable manmade glass of carbonated waterwas created by an Englishmen by Dr. Joseph Priestley. Three

years later, the Swedish chemist Torbern Bergman invented a

generating apparatus that made carbonated water from chalk by

the use of sulfuric acid. Bergman's apparatus allowed imitation

mineral water to be produced in large amounts.

In 1810, the first U.S. patent was issued for the "means of mass

manufacture of imitation mineral waters" to Simons and Rundell

of Charleston, South Carolina. Carbonated beverages did not

achieve great popularity in America until 1832, when John

Mathews invented his apparatus for the making carbonated water.

John Mathews mass manufactured his apparatus for sale to others.

The drinking of either natural or artificial mineral water wasconsidered a healthy practice. American pharmacists, who were

selling most of the mineral waters, started to add medicinal and

other flavorful herbs to the unflavored beverage. The early drug

stores with their soda fountains became a popular part of

American culture. Customers wanted to take the drinks home with

them and the soft drink bottling industries grew from the

consumer demand.

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Generations of soft drinks

In 1798: The term soda water was introduced.

In 1835: The 1st bottled soda water in U.S.

In 1886: Dr John s .Pemberton invented coca

cola in Atlanta, Georgia.

In 1898: Pepsi is invented by Caleb Bradham.

In 1957: The 1st aluminium can use.

In 1959: The 1st diet cola sold.

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In 1970: Plastic Bottles are used for soft drinks.

Marketing

Mix

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Introduction to Marketing Mix

According to the Peter DruckerBusiness has

two main functions, marketing and creativity.

Marketing and creativity produce results and

rest is cost.

This is an important concept in marketing. It

consist of 4 Ps that is product, place, price and

promotion. So it is known as 4 Ps of marketing

mix. It represents the sellers view of marketing

tools available for influencing or enrolling the

buyer to opt for their product.

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Product and price

Product is set of tangible and intangible

attributes, which may include packaging,

colour, price, quality & brand, plus the

sellers services, and reputation. A productmay be a good, a services, place, person, or

idea

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Price is the amount of money or other

items with utility needed to acquire a

ProductPrice is the basic regulator of the economic

system because it influences the allocation

of factors of production (labour, land &

capital).

Here are the four companies of soft drinks

1. Coca cola

2. Dabur

3. Pepsi co.

4. Parle agro

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COCA COLA

JOHN PEMBERTON

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Coca cola

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Product quantity

200 ml

250 ml

500ml

1 liter

200 ml

500ml

1.5 Liter

2-Liter

200 ml

500ml

1.5 Liter

2-Liter

Price

8.00

12.00

25.00

35.00

8.00

24.00

38.00

62.00

8.00

24.00

38.00

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Dabur India limited is Indias 4th Largest FMCG

Company.

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Dabur has been marketing its products in more than 50

countries all over the world.

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DABUR

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product quantity

1litre

1litre

1litre250 ml

Price

75.00

85.00

65.00

15.00


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Pepsi co.

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PRODUCT QUANTITY

250 ml

300 ml

1.5 Liter

2.25 Liter

Regular : 250 ml

1.5 Liter

2.25 Litre

200 ml

500 ml

1 Liter

2 Liter

PRICE

15.00

25.00

50.00

60.00

12.00

60.00

75.00

8.00

22.00

35.00

58.00


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Parle agro

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product Quantity

Frooti Pet 250 ml

Frooti 500 ml

Frooti Pet 1liter

Frooti 1.5liter

Appy Classic TetraPack 200 ml

Appy Classic Tetra

Pack 1000 ml

Appy Fizz 300ml

Appy Fizz 500ml

Appy Fizz 500ml

price

5.00

10.00

20.00

25.00

8.00

12.00

15.00

20.00

30.00

Parle agro Company ProfileBusiness Type Exporter , Manufacturer

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Primary

Competitive

Advantages

Products are manufactured under

the most hygienic conditions

The drinks are made available in

a Tetra Pak and Pet Bottles Healthy and nutritious alternative

which are also delicious

Access to best quality fruits

Strategically located

manufacturing facilities

State-of-the-art manufacturingplants

An extensive distribution

network

No of Staff 1250

Year of

Establishment1985

Export Markets USA, UK, Canada, Australia,

New Zealand, Singapore,

Malaysia, Mauritius, Maldives,

Zambia, Angola, Ghana

Memberships Agricultural and Processed FoodProducts Exports Developments

Authority (APEDA)

Federation of Indian Chambers

of Commerce and Industry

(FICCI)

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Project Exports Promotion

Council of India (PEPC)

Federation of Indian ExportOrganizations (FIEO)

Product Range FROOTI Mango Drink

APPY Apple Drink

APPY FIZZ Carbonated Apple

Drink

BAILLEY Packaged Drinking

Water

Confectionery Items MINTROX

Cinnamon Mint Flavor & Pepper

Mint Flavour and BUTTER CUP

Toffees

Standard

Certification

ISO certification

HACCP certification.

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PlaceIt includes making the product available to

the final consumers through the network of

various distribution channels.

Place in the context of marketing mix refers

to a set of decisions that need to be taken in

order to make the products available to the

customers for purchase and consumption.Making the products available to the

customers require development of channels

of distribution and physical distribution of

products.

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PROMOTION

Promotion is one of the four aspects of

marketing. Promotion comprises four sub

categories :

1. Advertising

2. Personal selling

3. Sales promotion

4. Publicity and public relations

The specification of these four variables creates

a promotional mix or promotional plan.

A promotional mix specifies how much

attention to pay to each of the four sub

categories,

and how much money to budget for each. A

promotional plan can have a wide range

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of objectives, including : sales increases, new

product acceptance, creation of brand equity,

Positioning, competitive retaliations, or creation

of a corporate image.

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Market

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Research

Marketing research is the systematic gathering,

recording, and analysis of data about issues relating

to marketing products and services. The goal of marketing

research is to identify and assess how changing elements

of the marketing mix impacts customer behaviour.

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Step 1: Problem Definition

The first step in any marketing research project is to define

the problem. In defining the problem, the researcher

should take into account the purpose of the study, therelevant background information, what information is

needed, and how it will be used in decision making.

Problem definition involves discussion with the decision

makers, interviews with industry experts, analysis of

secondary data, and, perhaps, some qualitative research,such as focus groups. Once the problem has been precisely

defined, the research can be designed and conductedproperly.

Step 2: Development of an Approach to the Problem

Development of an approach to the problem includes

formulating an objective or theoretical framework,

analytical models, research questions, hypotheses, and

identifying characteristics or factors that can influence the

research design. This process is guided by discussions with

management and industry experts, case studies andsimulations, analysis of secondary data, qualitative

research and pragmatic considerations.

'Step 3: Research Design Formulation'

A research design is a framework or blueprint for

conducting the marketing research project. It details theprocedures necessary for obtaining the required

information, and its purpose is to design a study that will

test the hypotheses of interest, determine possible answers

to the research questions, and provide the information

needed for decision making. Conducting exploratoryresearch, precisely defining the variables, and designing

appropriate scales to measure them are also a part of the~ 39 ~
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research design. The issue of how the data should be

obtained from the respondents (for example, by

conducting a survey or an experiment) must be addressed.

It is also necessary to design a questionnaire and asampling plan to select respondents for the study.

More formally, formulating the research design involves

the following steps :

1. Secondary data analysis

2. Qualitative research

3. Methods of collecting quantitative data (survey,

observation, and experimentation)

4. Definition of the information needed

5. Measurement and scaling procedures

6. Questionnaire design

7. Sampling process and sample size

8. Plan of data analysis

Step 4: Field Work or Data Collection

Data collection involves a field force or staff that operates

either in the field, as in the case of personal interviewing(in-home, mall intercept, or computer-assisted personal

interviewing), from an office by telephone (telephone orcomputer-assisted telephone interviewing), or through

mail (traditional mail and mail panel surveys with

prerecruited households). Proper selection, training,

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supervision, and evaluation of the field force help

minimize data-collection errors.

Step 5: Data Preparation and Analysis

Data preparation includes the editing, coding,transcription, and verification of data. Each questionnaire

or observation form is inspected, or edited, and, if

necessary, corrected. Number or letter codes are assigned

to represent each response to each question in the

questionnaire. The data from the questionnaires are

transcribed or key-punched on to magnetic tape, or disks

or input directly into the computer. Verification ensuresthat the data from the original questionnaires have been

accurately transcribed, while data analysis, guided by the

plan of data analysis, gives meaning to the data that havebeen collected. Univariate techniques are used for

analyzing data when there is a single measurement of each

element or unit in the sample, or, if there are several

measurements of each element, each RCH variable isanalyzed in isolation. On the other hand, multivariate

techniques are used for analyzing data when there are two

or more measurements on each element and the variables

are analyzed simultaneously.

Step 6: Report Preparation and Presentation

The entire project should be documented in a written

report which addresses the specific research questions

identified, describes the approach, the research design,

data collection, and data analysis procedures adopted, and

presents the results and the major findings. The findings

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should be presented in a comprehensible format so that

they can be readily used in the decision making process. In

addition, an oral presentation should be made to

management using tables, figures, and graphs to enhanceclarity and impact.

For these reasons, interviews with experts are more useful

in conducting marketing research for industrial firms and

for products of a technical nature, where it is relatively

easy to identify and approach the experts. This method isalso helpful in situations where little information is

available from other sources, as in the case of radicallynew products.

Secondary data analysis

Secondary data are data collected for some purpose other

than the problem at hand. Primary data, on the other hand,

are originated by the researcher for the specific purpose of

addressing the research problem. Secondary data include

information made available by business and government

sources, commercial marketing research firms, andcomputerized databases. Secondary data are an economical

and quick source of background information. Analysis of

available secondary data is an essential step in the problem

definition process: primary data should not be collected

until the available secondary data have been fully

analyzed.

Qualitative research

Information, industry experts, and secondary data may not

be sufficient to define the research problem. Sometimes

qualitative research must be undertaken to gain a

qualitative understanding of the problem and its

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underlying factors. Qualitative research is unstructured,

exploratory in nature, based on small samples, and may

utilize popular qualitative techniques such as focus groups

(group interviews), word association (asking respondentsto indicate their first responses to stimulus words), and

depth interviews (one-on-one interviews which probe the

respondents' thoughts in detail). Other exploratory research

techniques, such as pilot surveys with small samples of

respondents, may also be undertaken.

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K.S. SCHOOL OF BUSINESS

MANAGEMENT

MARKET RESEARCH ON SOFT DRINK

S.Y. - M.B.A

CONSUMER QUESTIONNAIRE

1.Name : ___________________________________2.Area : ___________________________________

3. Gender : Male Female

4. Age group (In year): < 15 15 - 35

35- 50 > 50

5. Occupation : Student Business

Service Profession

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House wife Other

6.Individual income (In Rs. Per month) :

Below 5000 5000 10000

10000 20000 20000 above

7.Do you consume soft drink?

Yes

No

If yes then,

Daily Monthly

Weekly Occasionally

If no then, (Give reason)

_________________

8. Which brand of soft drink are youaware of? ________________________________

9.For what purpose do you consume soft

drink? Energy Digest Enjoyment Taste Other_______

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10. Why do you like to use thisbrand?

Availability Price Scheme Quality Celebrity Endorsement Discount Taste Anyother__________

11.Give rank for the brand of soft drink as peryour consumption.

12. How much soft drink do you consume in

a day/week/month?

< 500 ml 0.5 to 1.5 ltr 1.5ltr above

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Coca cola

Pepsi

Thumps up

Mountain

Dew

Slice

Frooti

Limca

Fanta

7 up

Mazza


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13. Do you easily get the soft drink which

you want?

Yes No14. From where do you get soft drink ?

Malls Whole seller

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K.S. SCHOOL OF BUSINESS MANAGEMENT

S.Y. M.B.A

MARKET RESEARCH ON SOFT DRINKSRETAILER QUESTIONNIER

1. Name: ______________________________________

2. Area of shop: ________________________________

3. Which of the following brands of soft drinksdo you deal with?

( )Pepsi ( )Coca-cola

( )Parle-Agro ( )Other(Specify)________

4. Which are the highest selling brands of soft

drinks?

: _________________________________________

5. Which are the lowest selling brands of soft

drinks?

: _________________________________________

6. How long have you been dealing with the

following soft drinks?

Brand Name Time Period

Pepsi

Coca-cola

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Parle-Agro

Dabur

Other(Specify)_______

____

7. What is your monthly sale of soft drinks?

: _________________________

8. What is your profit margin on selling of soft

drinks?

: _______________________

9. Which kind of promotional offers does a

company undertake?

( ) Discount ( )Tie in

Promotion ( ) Coupon

( ) Free samples ( ) Lucky draws

( ) Other_______

10. Have you ever experience a decline in a

demand of soft drinks?

( )Yes ( ) No

11. Which are the common complaints

received from customers?

( ) Low quality ( ) High PH

level ( )High prices

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( ) Harmful for health ( )Anyother___________

12. Any benefits received by you from thecompany?

Mode

of

payme

nt

Credi

t

perio

d

Gift

s

Disco

unt

Tour

&

Travel

s

Other__

________

_

Pepsi

Coca-

cola

Parle

-Agro

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Dabu

r

Othe

r_______

13. Any suggestion ____________________________

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BrandName

Male

1 2 3 4 5 TotalCoca-cola

150 110 190 85 75 610

Pepsi 295 190 65 75 60 685Thumps

-up125 210 140 60 80 615

Mountain Dew

105 75 90 130 115 515

Slice 65 65 80 45 95 350Frooti 35 75 50 100 95 355Limca 10 20 45 130 90 295Fanta 5 15 65 85 80 250

7 up 35 75 75 90 95 370Mazza 40 30 65 65 80 280Total 865 865 865 865 865 4325


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From the above chart we can conclude that male

surveyed by us preferred Pepsi & Coca-Cola as

against Slice, Frooti and Limca respectively.

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From the above chart we can conclude that

female surveyed by us preferred Pepsi & Coca-

Cola against M.dew, 7 up and Limca

respectively.

Brand Below 15

~ 54 ~

BrandName

Female


115 115 55 95 65 445

Pepsi 170 95 65 40 80 450

Thumps-up 80 85 115 65 70 415

Mountain Dew

30 45 45 85 60 265

Slice 60 95 75 65 80 375Frooti 60 95 75 65 40 335Limca 25 30 65 70 90 230Fanta 40 40 75 90 95 3407 up 25 55 45 40 65 230

Mazza 89 40 74 79 54 340Total 695 695 695 695 695 3475


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Name 1 2 3 4 5 TotalCoca-cola

64 29 32 27 41 193

Pepsi 67 45 23 18 33 186

Thumps-up

17 71 26 7 26 147

Mountain Dew

7 11 19 20 23 80

Slice 37 45 52 33 57 224

Frooti 46 52 37 47 29 211

Limca 3 15 27 60 23 128

Fanta 7 16 33 53 37 146

7 up 9 23 28 37 40 137Mazza 69 19 49 24 17 178

Total 326 326 326 326 326 1630

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From the above data we can conclude that

Mazza & Pepsi are most preferred brands by the

age of below 15 consumers.

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Brand

Name

15-35


171 137 90 107 85 590

Pepsi 254 143 70 64 72 603

Thumps-up

116 170 167 95 87 635

Mountain Dew

88 95 79 154 114 530

Slice 47 63 66 53 90 319

Frooti 42 98 73 89 49 351

Limca 23 27 70 101 126 347

Fanta 32 24 74 70 91 291

7 up 36 78 82 53 65 314

Mazza 45 19 83 68 75 290

Total 854 854 854 854 854 4270


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From the above chart we can conclude that

Pepsi & Coca-Cola are the most preferred brands

by the age of 15 to 35 consumers againstThumps-up, Frooti, Limca & Fanta respectively.

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BrandName

Above 351 2 3 4 5 Total

Coca-cola

30 59 123 46 14 272

Pepsi 144 97 37 34 34 346

Thumps-up

72 54 62 23 37 248

Mountain Dew

40 13 39 41 38 171

Slice 41 51 37 24 26 179

Frooti 7 20 15 29 57 128

Limca 9 8 13 39 31 100

Fanta 6 13 36 52 46 1537 up 15 29 10 40 55 149

Mazza 16 36 8 52 42 154

Total 380 380 380 380 380 1900


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From the above chart we can conclude that the

consumers who consumed the Pepsi, Coca-Cola

& Thumps-up are satisfied most, while on the

other hand the consumers who consumed theother brands i.e. Frooti, Slice, 7 up, Mazza etc.

are less satisfied or average satisfied than the

Pepsi, Coca-Cola & Thumps-up.

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From the above data we can conclude that the

Pepsi, Coca-Cola, Thumps-up, M.dew and Mazza

are easily available in the market. On the other

hand Limca, Fanta and 7up are not easily

available in the market.

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BrandName

Yes No Total

Coca-cola

203 62265

Pepsi 373 92 465

Thumps-up

164 41205

Mountain Dew

115 20135

Slice 94 31 125Frooti 86 9 95Limca 23 12 35Fanta 36 9 457 up 57 3 60

Mazza 113 17 130

Total 1264 296 1560


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OccuptionConsumpti

on

Stude

nt

Busine

ss

Servi

ce

Professi

on

House-

wife

Tot

alDaily 56 0 24 6 0 86Weekly 84 11 17 12 3 127Monthly 122 27 77 39 27 292

Occasionally 513 102 267 88 85

1055

Total 775 140 385 145 115156

0

From the above data we can conclude that out of

1560 respondents 1055 people consume soft

drink occasionally. In which 513 are students.

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From the above information we can conclude

that most of the respondents consume soft drink

for the purpose of enjoyment.

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ConsumptionTimePeriod

1.5ltr

Total

Daily 200 175 15 390Weekly 95 125 25 245Monthly 605 215 75 895

Total 900 515 1151530


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From the above information we can conclude

that majority of the respondents consume less

than 500 ml of soft drink.

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~ 66 ~

BrandName

Availability

Price

Scheme

Quality

CelebrityEndorse

mentDiscount

Taste

Total

Coca-cola 104 12 9 34 33 6 67 265

Pepsi 223 5 16 17 57 52 95 465Thumps up 57 3 0 46 52 0 47 205

Mountaindew 40 11 2 21 3 0 58 135Slice 34 0 0 22 33 0 36 125Frooti 12 0 0 15 0 7 61 95Limca 13 6 0 10 0 0 6 35

Fanta 13 2 0 11 0 7 12 457-up 16 0 4 9 0 2 29 60

Mazza 26 4 1 13 7 0 79 130

Total 538 43 32 198 185 74 4901560


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From the survey conducted by us we canconclude that Pepsi is the most preferred brand

because of its availability and taste.

~ 67 ~

Brand PepsiParle-Agro

Coca-cola

Dabur

Other

Total

In % 37.6 9.53 33.5211.3

38.02

100Dealwith 598 154 542 183

1391616


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From the above information of dealers we came

to conclusion that majority of the dealers are

dealing with Pepsi and Coca-cola.

Brand PepsiCoca-cola

Parle-Agro

Dabur

Other

Total

In % 47.33 37 6.67 5.08 3.92 100~ 68 ~


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Sales 237 185 33 25 20 500

From the above information we can say that

Pepsi is highest selling brand among all the

brands available in the market.

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BrandDiscount

Scheme

Advertising

Other

Total

Pepsi 36 33 147 21 237Coca-

cola 23 12 56 94 185Parle-Agro 17 13 63 0 33

Dabur 4 7 14 0 25Other 9 1 10 0 20Total 90 75 225 110 500In % 18 15 45 22 100

From the above information we came to the

conclusion that advertisement is the majorsource of promotion.

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Limitations

This research has been carried out in

Ahmadabad city only so the result obtained may

not be true for other city.

More over the no. of people questioned was

very less with compare to population of

Ahmadabad so result may not be certain in all

the situations.

The variety in the lifestyle of people also affectsthe survey.

The information collected by us is limited

because of lack of money and time constraints.

The information obtained by us is used as

secondary data may not survey as anotherpersons objective.

Some people were unwilling to give response.

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As we all are doing this kind of research at the

first time, there can be some mistakes done by

us because of inexperience of such work.

Conclusion

As it is said that knowledge is important but it is

truly believed that Applied Knowledge is more

useful. So, here we like to conclude with the

heartfelt feeling of gaining of enormous knowledge

of how to establish and survive in the real business

world.

This task has been given us a break to sharpen our

management skill and trained us how to undergodifferent areas of business.

We have also learnt to survive in all the

circumstances by making appropriate decisions. This

project has given us improvement in our potential.

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As the soft drink companies is facing a tough

competition, the making of this project will be

helpful to the sellers of soft drink to know about the

taste and preferences of people and their

consumption of soft drink.

After conducting an extensive marketing research on

all aspects of stabilizing the soft drink, at last but not

the least, we like to conclude this project with the

satisfaction of its validity.

Webography & Bibliography

Google

Wikipedia

Marketing management by Philip kotler

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THANK YOU

soft drinks, marketin research

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