softlayer & ingram micro: a winning combination for partners

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1Proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.Proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.

SoftLayer & Ingram Micro:

A Winning Combination for Partners

Manuel DazaChannel Development Specialist EMEA – IBM

SoftLayer

March 31st, 2015

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2Proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission.

Platform Benefits

•Deploy in one of SoftLayer’s 22 Datacenters

•Open & Flexible Deployment lMicrosoft, Linux, Citrix, VMware

•Carrier Grade Global Network & Partnerships

•Unlimited Support 24x7

Acquired by IBM in July 2013

SoftLayer: Global IaaS Leader

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India

China

Hong Kong

Singapore

Melbourne

Sydney

Tokyo

Seattle

San Jose

Los Angeles

Mexico City

Houston

Denver

Dallas

Miami

Atlanta

Washington D.C.

MontrealToronto

Chicago

London

Frankfurt

Paris

Amsterdam

Brazil

New York City

Data Centre and Network Point of Presence

Network Point of Presence

Key design elements

Control and transparency

High performance

Data sovereignty

Security

Localized capabilities

IPv4/IPv6 dual stack

Global DNS

Global DDOS mitigation

Global internet exchanges and

peerings

Global expansion

40 data centers worldwide in 15

countries and five continents globally,

including North America, South

America, Europe, Asia and Australia.

Latest data centers to launch are

Melbourne, Paris, Mexico City, Tokyo,

Frankfurt

IBM will open 15 new centers

worldwide adding to the existing global

footprint of 13 global data centers from

SoftLayer and 12 from IBM.

Global footprint

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SoftLayer enables enterprise-grade,

best-in-class performance and reliability

Web Mobile

Data Centre Pod

Triple Network Architecture

API

Common User Interface and APIs

Data Centre Pod Data Centre Pod

Infrastructure Management System

Bare Metal

Servers

Virtual Server

Instances

Private

Clouds

Web Application

2.7x faster

46% lower price

4.9x better price

performance

1Results are based on an IBM internal study of a basic web application workload. Results obtained under laboratory conditions, not in an actual

customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark standard. Customer

applications, differences in the stack deployed, and other systems variations or testing conditions may produce different results and may vary based

on actual configuration, applications, specific queries and other variables in a production environment. Pricing based on published US list prices

available as of 3/10/2014.

Deep Analytics

11% faster

2.6x lower price

2.9x better price

performance

Message Delivery

13x better performance

11.5x better price

performance

Across essential workloads, SoftLayer stands apart1:

Control

Performance

Flexibility

24x7 support

Full visibility

Simple, powerful

management

Easily scalable

Fully customizable

Superior throughput

Redundant, high capacity networks

High security

Differentiation: Unique capabilities and design:

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Next Gen enterprise appsBorn on the web

Moving to the cloud

SoftLayer services born on the web customers and meets the

cloud demands of businesses across the spectrum

SoftLayer works for organizations

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Global Cloud Platform

•Only infrastructure solution with a common management interface and API across a

unified architecture

•Customers mix and match bare metal servers, virtual server instances and turnkey

private clouds and manage them from a single control pane or API

•All deployed on-demand and provisioned automatically in real-time

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To Configure Workloads on SoftLayer

Specifications of your Server−Number of Cores/Processor?

−How much RAM?

−How much Storage?

−Operating System Type?

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Workloads Running on SoftLayer

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Workloads Running in the cloud

•Active Directory & Exchange

•File Servers

•App and Database Servers

•Web Servers

•Private and Hybrid Clouds

•Backup / DR / BC

•Test & Development

•“Born in the Cloud”

•PSA/RMM Tools

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When to Use What?

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Custom Server Configurations from

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To….

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…And anywhere in between

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Bare Metal Monthly

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…Or Hourly

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How It All Fits Together

Data Center & Pods

•Standardized, modular hardware configs

•Lower inventory carrying costs

•Maximize asset utilization & profitability

•Increase provisioning flexibility

•Globally consistent service portfolio

Triple Network

•Proprietary network architecture

•Pod design allows customers grow to across

multiple racks or rows in the same layer 2/3

domain as needed.

SoftLayer Infrastructure Management System

•Bare metal & virtual server provisioning

•Integrated BSS/OSS

•Comprehensive network management

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SoftLayer Differentiators

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78GB@$0.12/GB

per month1

7% of

contract2

Standard Medium

2 EC2 Compute

Units, 3.75GB

RAM, 410GB

storage CentOS

6 64bit

2 core – 4GB RAM

400GB storage

103

102

Effective pricexx

Storage and bandwidth are included

in SoftLayer base price

Key takeaways:•Competitors may appear to have lower prices, but in reality you can end up paying the same or more•SL’s price includes many features that customers are otherwise forced to pay extra for•Including substantial bandwidth in our price allows customers to predict billing totals

25/03/1525/03/15

25/03/15

SL’s price transparency makes it easy for

customers to know what they are getting

List price Bandwidth Support

SOURCE: Amazon website; SoftLayer

1 Based on observed average customer bandwidth consumption for comparable configurations

2 Actual cost may range from 7-10% of total contract

6

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Benefits to Partners

•Deploy any x86 Software or Hypervisor

•Free Traffic between every DC (Backup, DR and HA)

•Predictable Costs−Support: Unlimited Chat, Ticket and Phone Support

−Bandwidth Allocation

•Best Price for Performance−Dedicated Compute

−All inclusive prices

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Separation of Responsibilities

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The Value of Cloud Computing

AgilityInstant access to the

computing power and scale

that you need Utility

You pay for what you consume

It’s accessible anywhere …for anyone …at anytime

Ubiquity

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SoftLayer and Ingram Micro

Linda Van Den Heuvel

SoftLayer Channel Sales Leader EMEA

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Where do partners make

money Changing Key Decision Makers

Cloud is extremely important to overall business successLOB’s strategic interest in cloud will soon surpass IT’s and it spans virtually every area of the business

(finance, operations, sales and marketing, product development).

IT 18% increase

Today In three years

LOB 112% increase58%

49%

72%

34%

Not only do business leaders believe cloud is crucial – they’re getting hands-on with

their organization’s cloud initiatives

Who manages cloud services in your organization?

IT IT/LOB

partnership

Line of business Other

52%

45% 16% 36% 3%

Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation

For more info, visit: ibm.com/ibmcai/globalcloudstudy

Five key characteristics describe our most successful business partners

5Prefer partnering for IaaS vs. building their own

Market value-added products or services vs. pure reselling

Developed cloud native / cloud ready offerings

Selected proven workloads

Familiar with recurring revenue models / cloud business expertise

SoftLayer program enhancements are geared to help you make

money, build skills and drive demand

Make Money

Build Skills

Drive Demand

Increased margins

Expanded DC location options

Ingramm Cloud marketplace

SoftLayer program marks

SoftLayer Fundamentals capabilities on

New! Solution Design course based on workload characteristics

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Discount Schedule

Level Monthly Total Discount

Tier 1 $1 - $3,000 5%

Tier 2 $3,000 - $4,999 8%

Tier 3 $5,000 - $14,999 10%

Tier 4 $15,000 – 24,999 15%

Tier 5 $25,000 - $99,999 17.5%

Tier 6 $100,000+ 20%

Build your Softlayer skills

SoftLayer on demand webinars

Overview

Cloud architecture

Network

Security

Storage

Managed services

Management and monitoring

Maximizing SoftLayer competitive

differentiators

SoftLayer Fundamental Topics

Build Skills

* New location(s) in 4Q

Sources: 1. Forrester Research, Cloud Channel Trends, 2013 to 2014, February 2013,

SoftLayer Solution Design

•Analyzing business drivers and workload requirements

• Making architecture decisions and justifying the choices

• Designing the infrastructure

• Creating the detailed design

Audience Trademark Available

“Built on” Audience

Services & Solution

Providers

SoftLayer Program marks

Show off your connection to us?

Drive Demand

1 Must have a signed agreement in place with SoftLayer (i.e., SoftLayer Reseller Agreement, SoftLayer Referral Program Agreement) and agree to the SoftLayer Trademark License Agreement

terms and conditions

IaaS and SoftLayer Playbooks

•Emphasize Business Outcomes

•Look for:•New Projects/Apps/Initiatives

•“Disposable IT”

•HW Refresh

•Research and Development

•Build:•Redundancy

•Vertical Solutions

•Storage/Backup

•Collaboration

•Provide Vision

Target the Right Opportunities

Call to Action

•Sign up as an IBM SoftLayer reseller through Ingram Micro •http://www.ingrammicrocloud.com/softlayer-programs/

•Educate your sales and technical teams•http://softlayer.com/training

•Begin transferring internal workloads to SoftLayer

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Working with

SoftLayer and Ingram Micro

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Questions?

Manuel Daza

[email protected]

@dabarsm

ibm.biz/manueldaza

www.IngramMicroCloud.com

www.SoftLayer.com

www.IBM.com/PartnerWorld/Cloud

www.IBM.com/Cloud

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@dabarsm

softlayer & ingram micro: a winning combination for partners

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