software asset management

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1 © 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand. IT Advisory Services Pavit Mekmok Executive Director, KPMG Phoomchai Business Advisory Ltd. Software Asset Management Advisory

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Page 1: Software Asset Management

1© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

IT Advisory Services

Pavit MekmokExecutive Director, KPMG Phoomchai Business Advisory Ltd.

Software Asset Management

Advisory

Page 2: Software Asset Management

2© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Agenda

What is Software Asset Management (SAM)?Why Should companies care About SAM?Analyst Quotes on SAMSAM Standards, Components, and RoadmapSAM is Not Easy – Why?Additional ReadingQuestions, Contacts

Page 3: Software Asset Management

3© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Cases for SAM

Key Drivers

Organization

Law, and Regulations

Merger & Acquisition

Changes in IT

Management

Intellectual Property (IP)Software controlled (e.g. prohibited tools, malware)

Define value of software assets

IT assets for planning,

budgeting, management

IO concept

Requ

irem

ents

for

certi

ficat

ion,

ste

ps to

go

vern

ance

International Standard,

Certification,Governance

IT Dept.

Page 4: Software Asset Management

4© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

What is Software Asset Management (SAM)?

Software Asset Management is:

“Effective management, control and protection of software assets within an organization”

ISO/IEC 19770-1:2006 - Software Asset Management

Page 5: Software Asset Management

5© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

What is Software Asset Management (SAM)?

Software Asset Management is:

“All of the infrastructure and processes necessary for the effective management, control and protection of the software assets within an organization, throughout all stages of their lifecycle”

ITIL Best Practice guide - Software Asset Management

Page 6: Software Asset Management

6© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM for What?

• IT Services as enabler to business

• Alignment with business needs

• Operational benefits

• IT Services as enabler to business

• Alignment with business needs

• Operational benefits

• The right controls in the right place

• Understanding law and regulations

• Driving down cost of compliance

• The right controls in the right place

• Understanding law and regulations

• Driving down cost of compliance

Business PerformanceBusiness Performance Risk ManagementRisk Management

Page 7: Software Asset Management

7© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM for What?

Risk Management

Risk Management

Business Performance

Business Performance

Page 8: Software Asset Management

8© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM for What?

• Managing Risks (e.g. Brand, Reputation, Financial)

• Support IT Service Management• Controlling Costs• Cost Reduction in IT Operation• Competitive Advantage

Business PerformanceBusiness Performance Risk ManagementRisk Management

Page 9: Software Asset Management

9© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Simple Questions for SAM

Do you know where your deployed software come from?How many software do you have? Licenses?How do you effectively manage those software?How do you effectively manage your users from self-installation of software?How do you manage all medias of your software licenses?How do you optimize the deployment of your software licenses?

Page 10: Software Asset Management

10© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

What is NOT Software Asset Management

SAM is NOT just about a ONE-TIME DISCOVERY

EXERCISE / AUDIT

SAM is NOT just about a TOOL

SAM is NOT just about IT

Page 11: Software Asset Management

11© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Why Should companies care About SAM?

Direct Cost Savings: Optimisation, negotiate from a position of knowledge

Mitigation of Business Risks: Sarbanes Oxley, Legal, Financial, and Operational risks

Improved IT Operations: Informed decision making, efficient and effective IT management

SAM

Page 12: Software Asset Management

12© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Leading Drivers For SAM In The Marketplace

Regulatory / Sarbanes Oxley

Compliance Activities

Desire To Cut and Save Costs

SOX: focus on Effectiveness of Internal Controls over Financial Reporting

Page 13: Software Asset Management

13© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Leading Objections For SAM In The Marketplace

• “It is compliance driven, but not worth having for positive benefits”

• “We have existed without it for years, why do it now?”

• “Asset Management is not a priority; there are more important things to do”

• “The idea is too bureaucratic and not workable”

• “People won’t accept new processes and working practices”

• “The SAM tool market is immature with no fully comprehensive or integrated solutions yet available”

Source: ITIL

Page 14: Software Asset Management

14© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Analyst Quotes on SAM

“By 2008, more than 70% of companies will implement software usage tools”

- Gartner

“55% of senior management surveyed recognized software compliance as an issue in their companies…

52% had implemented some software usage tools”

-Gartner

“Enterprises that begin an asset management program experience up to a 30% reduction in costs the first year... and continue savings of 5-10% for the next 5 years”

– Gartner

Page 15: Software Asset Management

15© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM Standards

ITIL SAM Best Practice GuideISO/IEC 19770COBITOthers

Page 16: Software Asset Management

16© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

IT Service Management

Source: itSMF “ITIL Guide to Software Asset Management

Page 17: Software Asset Management

17© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM Process Overview

Overall Management Process

Core Asset Management Process

Logistics Processes Verification and Compliance Processes

Relationship Processes

Overall management responsibility

Risk Assessment

Policies and procedures

Competence, awareness and training

Performance metrics and continuous improvement

Service continuity and availability management

Asset identification

Asset control

Status accounting

Database management

Financial management

Requirements definitionDesignEvaluationProcurementBuildDeploymentOperationOptimizationRetirement

Verification and auditLicensing complianceSecurity complianceOther compliance

Contract managementSupplier managementInternal business relationship managementOutsourcing management

Source: itSMF

Page 18: Software Asset Management

18© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Overview of SAM Processes

Source: ISO/IEC 19770

Organizational Management Process

Control Environment Planning and Implementing Processes

Core SAM Processes

Primary Process Interfaces for SAM

Inventory Process Verification and Compliance Processes

Operations Management Processes and Interfaces

Life Cycle Process Interfaces

Corporate Governance

Process

Roles and Responsibilities

Policies Processes and

Procedures

Competence in SAM

Planning Implementation Monitoring and Review

Continual Improvement

Software Asset

Identification

Software Asset Inventory

Management

Software Asset

Control

Software Asset

Record Verification

Software License

Compliance

Software Asset

Security Compliance

Conformance Verification

Relationship and

Contract Mgmt.

Financial Mgmt.

Service Level Mgmt.

Security Mgmt.

Change Management

Process

Software Development

Process

Software Deployment

Problem Management

Process

Acquisition Process

Software Release Mgmt.

Process

Incident Management

Process

Retirement Process

Page 19: Software Asset Management

COBITCOBIT

Plan and Organize

Monitor and Evaluate Deliver and Support

Acquire and Implement

Page 20: Software Asset Management

20© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Lifecycle Of Software Assets

Source: ITIL

Page 21: Software Asset Management

21© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Components of SAM

Executive sponsorshipCross-departmental cooperation (IT, Legal, Finance, Procurement)Policies and ProceduresSAM organisationHardware inventorySoftware media inventoryContracts repositoryLicenses (entitlements) repositorySAM discovery tools (Inventory / Usage)SAM databasesAwareness & Training

Page 22: Software Asset Management

22© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM Roadmap

Source: ITIL

Page 23: Software Asset Management

23© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM Is Not Easy - Why?

Ease of software deploymentNumber of software vendors, brands, products, versions,and componentsComplex, vague, and ever-changing software licensingand pricing rules (e.g. by usage, by CPU)Rapid business changesDecentralisation & organisational complexityHardware inventory challengesDisconnect between IT, Procurement, and Legal

Page 24: Software Asset Management

24© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

SAM Is Not Easy (Cont.) – Common Implementation Pitfalls

Focus on tool (“silver bullet”) rather than processFocus on IT onlyFocus on one-time exercise onlyTool limitationsBenefits are indirect and accrue over timeLack of executive sponsorshipLack of budget for SAMLack of skilled resources for SAM

Page 25: Software Asset Management

25© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Additional Reading

ITIL:http://www.ogc.gov.uk/index.asp?id=2261

W3 on SAM (SAM Sales Play Tutorial):http://w3-103.ibm.com/software/xl/portal/viewcontent?type=doc&srcID=XT&docID=H788147M28510E98

Microsoft:http://www.microsoft.com/resources/sam/default.mspx

Page 26: Software Asset Management

26© 2008 KPMG Phoomchai Business Advisory Ltd., a Thai limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative. All rights reserved. Printed in Thailand.

Presenter’s contact detailsPavit MekmokExecutive DirectorKPMG Phoomchai Business Advisory [email protected]

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.