software for fundraising
DESCRIPTION
In the research for our new Field Guide to Software for Nonprofits, we at Idealware gave a lot of thought to how various types of software can come together to help with fundraising. In this free hour long seminar, we'll walk through the types of software that exist -- from the basics to the more advanced -- and talk about how they can support fundraising, some popular vendors, and where to go for more information.To get the recorded audio to go along with it, you can call into (712) 432-1011, access code 494354975 (regular long distance charges will apply). The recording starts on page 6 -- the Fundraising Software Pyramid.We'll cover, at a high level:Donor Management SystemsConstitutent Relationship Management SystemsIntegrated Online SystemsOnline Donation ToolsBroadcast Email ToolsFriend-to-Friend FundraisingSocial NetworkingHouse Parties and Meet-upsMobile TextingMobile GivingTRANSCRIPT
Software for Fundraising
March 2010
Logistics
Ask questions! Otherwise I’m speaking to a black hole!
Enter questions into the Chat with Presenter box
Getting Started with Online Donation Tools
April 2009
Introductions
Me!
Executive Director of Idealware, a 501(c)
(3) nonprofit that provides information to help organizations make smart software
decisions
About The Field Guide
An actual book, available for $19.95 from www.idealware.org/fieldguide
Helps You Choose Software Based On:
What you’re trying to do
• What every organization needs
• What to strongly consider
• Getting ahead of the curve
• On the cutting edge
• Raising Money from Individuals and Organizations
• Reaching Out to New Friends
• Managing Events
• Engaging Your Supporters
• Listening and Measuring
Your own tech level
Donor Management
Broadcast Email
Web Content Mgmt
Systems
Constituent Relationship Management
Integrated Online Systems
Online Donations
Social Networking Websites
Friend-to-Friend
Fundraising
House Parties & Meet Ups
Online Advertising
Mobile Text Messaging
The Fundraising Software Pyramid
Managing Your Constituents
Donor Management Systems
Specializes in managing
prospective and actual donors
Examples: GiftWorks, eTapestry, Donor Perfect, Raisers Edge
Constituent Relationship Management
Manages ALL of your constituents, including
donors, volunteers, participants, and more
Examples: Salesforce.com, CiviCRM, Sugar CRM
Online Integrated Systems
Manage many aspects of online communications and constituent information all together in one online package
Examples: Wild Apricot, eTapestry, Donor Perfect, DIA Salsa, Convio, Blackbaud Sphere
Online Fundraising
Web Content Management Systems
Examples: Jimdo, Weebly, Wordpress, Joomla, Drupal
Allows you to setup emails, manage
subscribers and view reports for emails to
hundreds or thousands of people
Broadcast Email Software
Examples
VerticalResponse
MailChimp
Network for Good EmailNow
Allows you to setup emails, manage
subscribers and view reports for emails to
hundreds or thousands of people
Online Donation Software
Examples
Network for Good DonateNow
Click & Pledge
AuctionPay
QGiv
Lets you easily take donations – either one off or recurring -- via credit
card online
Online Outreach
Social Networks: Facebook
Help your supporters
(passively or actively) spread the word – and hear what they
have to say
Social Networks: Twitter
Spread compelling information very
quickly – and hear what your
community has to say
Online Advertising
Inexpensive ways to spread the word. Free
through Google Grants!
Examples: Google Ads, Facebook Ads, BlogAds
Getting Your Supporters Involved
Friend-to-Friend Fundraising
Get your staff and passionate supports to
fundraise from their friends and
family
Examples
ChipIn.org
ChangingthePresent.org
Change.org
FirstGiving
Blackbaud Sphere
House Parties and Meet Ups
Examples
Meetup.com
Party2Win.com (??)
Blackbaud Sphere Events
Some hosted integrated tools
Let committed supporters
promote and get RSVPs for their own fundraising events or house
parties
Mobile Text Messaging
Mobile Texting: Via Email
Email [phone number@provider]i.e., [email protected]
Not officially supported, so not 100% reliable or for large quantities
A reasonable choice for small numbers of texts
Mobile Texting: Mobile Giving
United Way/ LSU – raised $9000
Collect donations in $5 or $10 increments,
charged directly to their phone bill
Examples
Causecast Mobile
Mobile Commons
Distributive Networks
Mobile Accord
Through a consulting firm
Mobile Texting: Via Hosted Application
Send text messages, allow people to subscribe, or have
complex two way conversations.
Examples
BulkSMS
Mozes
Mobile Commons
Distributive Networks
Mobile Accord
About the Field Guide to Software for Nonprofits
About The Field Guide
An actual book, available for $20 from www.idealware.org/fieldguide
Donor Management
Broadcast Email
Website Content Mgmt
Systems
Constituent Relationship Management
Integrated Online
Systems
Online Donations
Page Layout
Social Networking Websites
Event Registration
Photo Editing
Photo Sharing
Websites
Email Discussion
Lists
Web Analytics
Supporting Online Actions
Online Listening
Friend-to-Friend
Fundraising
Online Chat
Custom Online Communities
House Parties & Meet Ups
Petitions & Pledges
Video Sharing
Websites
BlogsRSS
Podcasts
Multimedia Editing
Online Advertising
Digital Asset Mgmt
Event and Auction
Mgmt
Online Conferencing
Mobile Text Messaging
Search Engine
Optimization
Social Content
Websites
Online Surveys
Online Auctions Wikis
And Consider Other Idealware Seminars!
Tools to Manage a Website Without Technical Skills
Introduction to Website Analytics
Choosing eNewsletter Software
Choosing a Low Cost Constituent Database
Comparing Open Source CMSs: Joomla, Drupal, and Plone
…and more! Available live and via recordings
Making the Most of Social Networking Sites
Getting Started with Email Fundraising
Getting Started with Mobile Outreach