software is from the bay, hardware is from shenzhen
DESCRIPTION
The Lean Hardware motto could be "No Hardware Survives Contact with a Factory" + the 5 rules of lean hardware startups.TRANSCRIPT
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Cyril Ebersweiler / 希雷 / シリル
+50
+33
Partner/ Founder
Mentor / Speaker
Investor - Software
Investor - Hardware
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HW is the new black
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0
50,000
100,000
150,000
200,000
2011 2012 20130
1.5
3
4.5
6
1.33
2.09
5.83
19,181
93,870
195,449
HW BACKERS HW BACKERS %
0
100
200
300
400
2011 2012 20130
0.5
1
1.5
2
0.460.59
1.57
121
248
365
HW PROJECTS HW PROJECTS %
0
125
250
375
500
2012 2013 (RR)
446
209
94
52
HW Funding TOTAL $M
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I SCORED $1M ON KICKSTARTER!Now what?
The Plan
SHIP IN 3 MONTHSSTART PRE-ORDERSRETAIL IN 6 MONTHSC.E.S. IN JANUARY
RAISE $10M
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Market Timing
Prototyping
Sourcing
Assembly
Quality Management
Soft/Hard Tooling
Planning
Certifications
Fulfillment
Financing
Fundraising
Distribution
CAD
Software
Marketing
Branding
PR
CrowdfundingIndustrial Design
Design for Manufacture
Payments
BOM
GERBER
Customer ServiceFirmware
Team ME/EE/SW/DE/BIZ
Phase 1Prototyping
Phase 2?
Phase 3Profit
Testing
Problem Solved Supplier(s) Selection
Materials Selection
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Market Timing
Prototyping
Sourcing
Assembly
Quality Management
Soft/Hard Tooling
Planning
Certifications
Fulfillment
Financing
Fundraising
Distribution
CAD
Software
Marketing
Branding
PR
CrowdfundingIndustrial Design
Design for Manufacture
Payments
BOM
GERBER
Customer ServiceFirmware
Team ME/EE/SW/DE/BIZ
Phase 1Prototyping
Phase 2?
Phase 3Profit
Testing
Problem Solved Supplier(s) Selection
Materials Selection
HW is not SW
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“No business plan survives contact with the customer”
#LEANSW
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“No hardware plan survives contact with a factory”
#LEANHW
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LOW LABOR COST
SUBSIDIZED CURRENCY
IN 2000, SHENZHEN MADE THINGS...
DUBIOUS QUALITY
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IN 2013, SHENZHEN MAKES THINGS...
(REALLY) FAST
AT SCALE
FLEXIBLY
and still CHEAPER
HIGH QUALITY
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HW STARTUPS WIN WHEN...
GET SCALING EFFECTS
FIRST TO MARKET
KEEP ITERATING
BRING COGS DOWN
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GLASS ATARITECHSHOPAVID XBOX ;-)
111 DAYS 60 $300K $10s of Ms$50K
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5 THINGS WE LEARNEDwith 30 startups at HAXLR8R(and investing in some more)
#LEANHW
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“Some components seemed totally commoditized yet turned out to be difficult to source. So we had to replace them and re-design our circuit board
during the sourcing process.”
Zach Supalla (founder of Spark.io)
RULE #1 DESIGN WITH THE RIGHT
COMPONENTS #LEANHW
$575K
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RULE #2A PROTOTYPE IS READY
WHEN IT CAN BE MANUFACTURED #LEANHW
“Visiting a factory in person earlyin the design process brings better design results.
Their engineers can open up new possibilities.Design with your factory.”
- Bunnie Huang (hacker of the Xbox)
$550K
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let’s cook better
RULE #3YOUR FACTORY IS YOUR
MOST IMPORTANT PARTNER #LEANHW
“Not every product can be made in a toy factory.Your factory will make or break you, so pick wisely.
Do not have a third party between you and your key suppliers.”
Zach ‘Hoeken’ Smith (founder of Makerbot)
$580K
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RULE #4 BE MEMORABLE
#LEANHW
“If you think that brand is as simple as hiring an agency to create your logo, you have a very long road ahead of you. The first step is understanding
that brand is everything you represent.”
Marc Barros (founder of Contour)
$291K
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RULE #5 PICK THE RIGHT
BUSINESS MODEL(S) #LEANHW
“The truth is that if your business modelis purely hardware sales today,
your business is essentially over.”
Jay Goldberg (Venturebeat)
$130KFantasy comes to life
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It used to be made in Shenzhen
Now it is designed with Shenzhen
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WELCOME TO
HARDWARE CENTRAL
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2014Year of Hardware
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MAKEIT @ HAXLR8R.COM
JOIN US IN SHENZHEN!
Apply NOW
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Thanks Ben!
http://www.haxlr8r.comhttp://kickstarter.com/haxlr8rhttp://venturebeat.com/2012/09/15/hardware-is-dead/http://pandodaily.com/2013/10/03/hardware-is-the-new-software-nope-says-marc-andreessen-its-called-hardware-for-a-reason-it-is-hard/http://z.svbtle.com/why-kickstarter-projects-are-always-delayedhttp://www.wired.com/opinion/2013/09/the-hardware-revolution-will-not-be-hyped-heres-what-itll-take-to-make-this-really-happen/http://blog.noupsi.de/post/56881685860/hardware-by-the-numbershttp://financesonline.com/uploads/iPhone-infographic.jpghttp://www.forbes.com/sites/larrybell/2012/04/15/chinas-rare-earth-metals-monopoly-neednt-put-an-electronics-stranglehold-on-america/
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