Market Driven Products & Pricing

Overview Tech start ups often suffer from common problems.

There needs to be a shift from tactical to strategic.

There also needs to be movement to take care of the less technical aspects of the products, pricing structures, product portfolio, the sales process and a product road map.

Start up products are rarely market driven, and not positioned in the marketplace.

Product Planning is at best an after thought.

Products that are priced to match up with the customer need to be established.

DesktopClient

Customers

CurrentProducts

Current desktop software products

DesktopClient

Customers

CurrentProducts

One Price point for all customers.

Current desktop software products

Might have problems with entry level costs of an expensive desktop client

Probably have ‘extra’ value in the Software that isn’t realized

ServerRuntimeClient

SaaS - 24 hour turnon hosted servers

Customers

Products

Strategically alignment of software products

SaaS - 4 hour turnon hosted servers

The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.

Create New Products

ServerRuntimeClient

SaaS - 24 hour turnon hosted servers

Customers

Products

Strategically alignment of software products

Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.

Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.

SaaS - 4 hour turnon hosted servers

The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.

ServerRuntimeClient

SaaS - 24 hour turnon hosted servers

Customers

Products

Strategically alignment of software products

Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.

Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.

SaaS - 4 hour turnon hosted servers

The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants. Promote the new products to the

personas

ServerRuntimeClient

SaaS - 24 hour turnon hosted servers

Customers

Products

Strategically alignment of software products

Small budgets, costs must be tied to client’s project. They will not have spare hardware to run processes on.

Large budgets, will make capital expenditures. They will have spare hardware to dedicate to processing.

SaaS - 4 hour turnon hosted servers

Up sellUp sell

The product line is going to have better success by creating a marketing funnel to ‘grab’ the small consultants and keep them as their business grows. The pricing can be set to provide immediate value based pricing for the small consultants.

Needed stepsSet operational metrics

Establish a product strategy and define the products

Set new pricing based on customer value not on development costs

Create a marketing & launch plan to support the new products

Market Driven Products & Pricing