Social media

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presentation

Yiqin fengStudent No.27692876

What is social media ?

Social media

• Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media. (Rouse, 2016)

(arrington-Darby, 2016)

(Chellow Heights Special School, 2016) (Lotter, 2016)

(Custer, 2016) (NDTV, 2016)

Three part

• marketing and branding

• Technological Affordances

• User Experience

Marketing and branding

What audience expectations of social media are being created by the producers?

• Basic researchers contend that energetic substance creation will counter the conventional predominance of purchasers by makers and encourage an inventive companion society among youngsters, both locally and all around. Open policymakers trust that media education abilities created through interpersonal interaction will exchange to bolster web learning and investment and shield youth from the online dangers connected with transgressive representations of the self and injurious contact with others. (Livingstone, 2008)

Example

Website: https://www.facebook.com/

(sina, 2016)

Technological Affordances

• how is social meida intended to work?

• In spite of the fact that Facebook gives a profile layout prompts for various types of individual data (e.g., most loved citations, political connection, most loved music, training, and so forth.), clients have significant flexibility to give such data or not and to post whatever other data or photos of their decision. The outcome is that the substance of data posted reaches from constrained or tame data, (for example, photos of one's pets) to great data, (for example, pictures and remarks about one's sexual exercises, utilization of liquor, and/or drugs). For instance, a late investigation of 200 Facebook profiles found that 42% had remarks with respect to liquor, 53% had photographs including liquor utilize, 20% had remarks in regards to sexual exercises, 25% had seminude or sexually provocative photographs, and half incorporated the utilization of obscenity. (Peluchette and Karl, 2009)

Example

How to use Facebook: https://youtu.be/Mca5D5qmu0Q

My Facebook screen capture

How to use weibo: https://youtu.be/Sv3YDtV_ajM

User Experience

• what do people do with social media?

• Online networking acquaint significant and pervasive changes with correspondence between associations, groups, and people. This exhibits a gigantic test for firms, the same number of built up administration systems are ill suited to manage clients who no more need to be talked at; rather, clients need firms to tune in, suitably connect with, and react. Firms inspired by quitting any and all funny business about online networking will locate a valuable instrument in the honeycomb structure. By examining the seven building blocks–—character, discussions, sharing, vicinity, connections, notoriety, and groups–—firms can screen and see how online networking exercises fluctuate as far as their capacity and sway, to add to a harmonious social networking technique taking into account the proper equalization of building pieces for their community. (Kietzmann et al., 2011).

Example

Weibo review: https://youtu.be/kYnEYvT4kkk

(China Internet Watch, 2016)

• Thanks for your watching

Reference list

• Rouse, M. (2016). What is social media? - Definition from WhatIs.com. [online] WhatIs.com. Available at: http://whatis.techtarget.com/definition/social-media [Accessed 12 Jan. 2016].

• arrington-Darby, N. (2016). social media. [image] Available at: https://www.capgemini-consulting.com/blog/customer-experience/2015/09/why-your-social-media-strategy-isnt-working [Accessed 12 Jan. 2016].

• Chellow Heights Special School, (2016). Facebook. [image] Available at: http://www.chellowheightsschool.co.uk/parents/facebook-twitter [Accessed 12 Jan. 2016].

• Lotter, K. (2016). Twitter. [image] Available at: http://www.selfpublishingadvice.org/reaching-readers-the-best-way-to-schedule-your-tweets-to-get-more-twitter-followers/ [Accessed 12 Jan. 2016].

• Custer, C. (2016). weibo. [image] Available at: http://www.forbes.com/sites/ccuster/2014/02/04/the-demise-of-sina-weibo-censorship-or-evolution/ [Accessed 12 Jan. 2016].

• NDTV, (2016). wechat. [image] Available at: http://gadgets.ndtv.com/apps/news/wechat-60-rolls-out-with-new-vine-like-sight-video-sharing-feature-615710 [Accessed 12 Jan. 2016].

• Livingstone, S. (2008). Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression. New Media & Society, 10(3), pp.393-411

• sina, (2016). Facebook. [image] Available at: http://games.sina.com.cn/y/n/2010-04-28/1350395100.shtml [Accessed 12 Jan. 2016].

• Peluchette, J. and Karl, K. (2009). Examining Students’ Intended Image on Facebook: “What Were They Thinking?!”. Journal of Education for Business, 85(1), pp.30-37.

• China Internet Watch, (2016). weibo. [image] Available at: http://www.chinainternetwatch.com/1965/overview-of-sina-weibo-2012/ [Accessed 12 Jan. 2016].