University of Oregon School of Journalism and Communication

Strategic Communication Conference

Faculty and Graduate Students

- 60% of Respondents Graduate Students

- 40% of Respondents Faculty

- Fields of Study: advertising, journalism, public relations, communications and marketing.

- West Coast universities

- The following universities participated:

Graduate Students & Faculty

Audiences

MethodologySurvey

- Sent link to online survey to 15 universities- 30 questions- Open-ended questions- “yes” or “no” questions- Multiple answer questions

Focus Group- Faculty and Graduate students- Background in advertising, public relations and business management- Open-ended questions - In-depth discussion of survey questions

Results

Branding

Event Planning

Non-Profit

Research

Social Media

Social Responsibility

Sustainability

0 22.5 45.0 67.5 90.0

Topics of Interest

Very Interested

Interested

Not Sure

Uninterested

Very Uninterested

0 12.5 25.0 37.5 50.0

Interest in Networking

Topics of Interest*

114 Respondents

Fields of Study*

Interest in Networking*

- 38% Communication- 31% Public Relations- 25% Journalism- 21% Marketing-15% Business-13% Advertising- 2% Psychology

* Respondents were able to select multiple fields of study

- 83% Branding- 82% Social Responsibility- 77% Social Media- 74% Research- 70% Sustainability- 59% Non-profit- 40% Event Planning

- 86% Very Interested/ Interested- 10.5% Not Sure- 3.6% Very Uninterested/Uninterested

*Results added together

- 88% Professionals- 66.7% Faculty- 61.1% Agencies

Networking Opportunities

Results

0

22.5

45.0

67.5

90.0

cost Relevance Speakers/topics Location

Influence to attend conference

0

25

50

75

100

Networking Research Ideas Knowledge

Expectations of Conference

Influence to attend Conference

Expectations of Conference

- 77.1% Cost- 63.1% Relevance- 55.2% Speakers/Topics- 71.0% Location

- 82.4% Networking- 53.5% Research- 76.3% Ideas- 64.0% Knowledge

0

22.5

45.0

67.5

90.0

Poster Panel Formal Lecture

Format of Breakout sessionsFormat of Breakout Sessions

- 17% Poster- 85% Panel- 35% Lecture

Recommendations

- Main Topics: branding, social responsibility and social media.

- Breakout sessions: a panel format, which would include professionals from varying backgrounds and perspectives on an overlying theme.

- Provide multiple networking opportunities such as luncheons, meet & greets and cocktail parties.

Recommendations

- Over arching theme of “Community”: The communities we belong to shape our lives. Communities form around our neighborhoods, our schools, our workplaces and our interests. This conference will bringing together academic and professional communities.

- Project: to help our audiences strengthen the way they identify, create, and help their communities, we recommend project-based opportunities that brings together a community of undergraduate, graduates, faculty and professionals.

- Keynote speaker ties in theme of “Community”: Tying in the over arching theme of community, keynote speakers will reinforce our need to work together to solve the problems of today’s ever-growing and -changing world.

Ali Grise, Itzel Orozco & Staci StringerQuestions?