solair ac-compressor-for-cars
TRANSCRIPT
KIC InnoEnergy Boosting Innovation for Sustainable
Energy
Technical Level Assessment Committee
Energy Efficiency
Speaker
SOLAIR – a exhaust pipe heat base compressor for CARS
Kristin or Fernando
2
SOLAIR AUTOMOTIVE is a exhaust pipe heat base compressor for CARS.
SOLAIR AUTOMOTIVE takes the AC compressor load off the car engine, thus improving engine fuel economy.
SOLAIR AUTOMOTIVE will be a joint venture of the 3 BIG German car manufactures Groups.
1. Elevator Pitch
KIC InnoEnergy | Boosting Innovation for Sustainable Energy | Fernando Vaz
2. SOLAIR solution
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2. SOLAIR solution
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2. SOLAIR solution
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2. Partners & their Specialization
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Set up jointly SOLAIR AUTOMOTIVE
company for equity in the company
Be the one leading the process
BIG 3 German Cars
Manufactures
BIG 3 German Cars
Manufactures
Accelerator
KIC InnoEnergy | Boosting Innovation for Sustainable Energy | Fernando Vaz
3. Product and Market
7 KIC InnoEnergy | Boosting Innovation for Sustainable
Energy | Speaker: Name
SOLAIR AUTOMOTIVE IS a modified Stirling engine CAR AC COMPRESSOR
IN THIS MODIFIED STIRLING COMPRESSOR, THE WORKING GAS WORKS
FOR ITS OWN PRESSURIZATION
MANUFACTURED BY SOLAIR AUTOMOTIVE FOR THE GLOBAL CAR
MANUFACTURES MARKET
Product / service definition
70 MILLION NEW CARS ARE SOLD
GLOBALLY ANNUALY
POTENTIALLY, EACH CAN HAVE
ONE SOLAIR COMPRESSOR, EVEN
FOR SMALL ENGINES CARS
(SOLAIR MEANS NO CAR ENGINE
LOAD)
AC IN CARS WITHOUT CAR
ENGINE LOAD
FUEL ECONOMY WITH FULL AC
“COOL” CAR BEFORE ONWERS
TURN IT ON
Market Problem solved & customer needs
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4. Risk Management
Since SOALIR AUTOMOTIVE is a disruptive solution PROTECTED BY PATENT, the AC compressor manufactures around the
Globe will not be able to copy or manufacture it for 20 years.
By them SOALIR Brand will have dominated the market.
Macro-environmental factors
STIRLING ENGINES ARE PROVEN TECHNOLOGY, AVAILABLE SINCE 1816
BREAKTROUGHT IS TO USE THE REFRIGERANT GAS AS THE WORKING GAS IN THE MODIFIED STIRLING
REFRIGERANT GAS IS NOT PASSIVE BUT WORKS FOR ITS OWN PRESSURIZANTION
LOTS OF HEAT IN THE EXHAUST PIPE IS WASTED, THIS ENERGY CAN MOVE SOLAIR COMPRESSOR
WITH TECH SUPPORT FROM THE BIG 3 THIS CAN BE ACHIVED, SHOWING IN THE PRODUCTION LINES WITHIN ONE
YEAR
Technical barriers and other risks and mitigation plan
5. Going to Market strategy
FIRST CLIENTS ARE THE BIG 3 (VW, DAIMLER, BMW)
MEDIA COVERAGE WILL CREATE A FRENZY!!
OTHER CAR MANUFACTURES WILL ASK FOR THE SOLUTION.
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5. IP analysis and securization
Protection
mechanism Background IP Foreground IP
PATENTS PENDING IN BRAZIL NEW DEVELOPMENTS OR ENHANCEMENTS MADE IN GERMANY WILL BE ADDED TO THE BRAZILIAN PATENT.
DEVELOPMENTS OR ENHANCEMENTS WILL BE MADE WITH A LEGAL BINDING AGREEMENT WITH ALL INVOLVED
PATENT PROTECTION IN KEY MARKETS WILL BE DONE
TRADE
MARKS
NOT PROTECTED YET SOLAIR BRAND AND TRADE MARK NEEDS TO BE PROTECTED IN GERMANY AND KEY MARKETS
SOLAIR PATENT IS PENDING IN BRAZIL.
SOLAIR AUTOMOTIVE IS WITHIN SOLAIR PATENT (MODIFIED STIRLING FOR HVACR)
INTERNATIONALIZATION OF THE PATENT WILL BE REQUESTED FOR KEY MARKETS
THERE ARE NO SIMILAR PRODUCTS ON THE MARKET
DISRUPTIVE INNOVATION
IP analysis
6. KICness
• Potential to create business
– SOLAIR AUTOMOTIVE WILL BE A JOINT VENTURE OF THE BIG 3.
– SOLAIR AUTOMOTIVE WILL BE A DIVISION/COMPANY OF SOLAIR
– SOLAIR AUTOMOTIVE WILL BE SOLD TO GLOBAL CARS MANUFACTURES
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Energy | Speaker: Name
9. TRL/MRL/TAM/ ”Year of market ready” graph TRL: technology readiness level, MRL: market readiness level, TAM: total addressable German market
Copyright © 2014 KIC InnoEnergy 12
Market ready [2016-2017]
Market ready [2018-2019]
Market ready [after 2020]
TAM [<10M€]
10M€<TAM<100M€
TAM>100M€
Position your project in the graph. In the example:
• TRL : 6
• MRL : 8
• TAM: cost of AC unit X number of
units
• Year of Market Ready : 2017-2018
Proposal SOLAIR
TRL Levels definitions
13 Copyright © 2014 KIC InnoEnergy
Description
9. Actual application of the technology in its final form. Product and manufacturing processes are approved or
certified. The technology fulfills all safety/quality/performance requirements established by applicable
standards, law, customers, investors or insurance companies.
8. Actual system completed and qualified through test and demonstration. Technology has been proven to work
in its final form and under expected conditions. Means for commercial production of components and
assembly of system are developed and used. Pre-series resulting from intended final manufacturing and
assembly process are tested under real operational environment.
7. Prototype using industrial components near, or at, planned operational system. Represents a major step up
from TRL 6, requiring demonstration of an actual system prototype in real operational environment.
6. Representative model or prototype system, is tested in a relevant environment. Represents a major step up in
a technology’s demonstrated readiness. Examples include testing a prototype in a “high-fidelity” laboratory
environment or in a simulated operational environment.
5. The basic technological components are integrated with reasonably realistic supporting elements so it can be
tested in a simulated environment. Examples include “high-fidelity” laboratory integration of components.
4. Basic technological components are integrated to establish that they will work together. This is relatively “low
fidelity” compared to the eventual system. Examples include integration of “ad hoc” hardware in the
laboratory.
3. Analytical and experimental critical function and/or characteristic proof of concept. This includes analytical
studies and laboratory studies to physically validate analytical predictions of separate elements of the
technology. Examples include components that are not yet integrated or representative.
2. Invention begins. Practical applications are invented based upon observed principles. Applications are
speculative and there may be no proof or detailed analysis to support the assumptions. Examples are limited
to analytic studies. In this level, technology concept and/or applications are formulated.
1. Lowest level of technology readiness. Scientific research is carried out in order to understand and prove
physical /chemical /biological/material properties or behavior. Potential applications are foreseeable, but
these are not researched yet.
Market readiness level (MRL) Levels definitions
14 Copyright © 2014 KIC InnoEnergy
MRL Description
1. Unsatisfied needs
identified
Description of the unsatisfied needs identified (nature, how have been identified,…).
2. Identification of the
potential business
opportunities
Which needs can be translated into business opportunities? Define the B.O., the
reference market (how, what, who) and how the needs have been covered until now.
3. System analysis and
general environment
Value chain definition
Macro-environmental analysis (PESTEL) Is still there a business opportunity?
4. Market research Overview of the specific market: Market size, market structure and segmentation,
tendencies of the market; and TAM quantification. If the market doesn’t exist already: what
will my product generate (in €)?
5. Targeting Analysis of the customer.
6. Industry analysis Analysis of the risk of new entrants, the substitute products/services, the power of
suppliers and customers (based on the Porter’s 5 forces).
7. Competitors analysis
and positioning
Analysis of the offer (competitors) and definition of the positioning strategy.
8. Value proposition Searched benefits, the added value created to consumer vs. cost for the consumer and
knowledge adaptation.
9. The product/service
definition
Definition of the expected applications of the product or service. Definition of its main
attributes.
10. Business model Definition of the exploitation strategy, opportunities and challenges analysis and Business
Model.