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SOLAR FOR HOMES TYLER HUEBNER, RENEW WISCONSIN BETTER BUILDINGS BETTER BUSINESS CONFERENCE, WI DELLS • FEBRUARY 16, 2018

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Page 1: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

SOLAR FOR HOMESTYLER HUEBNER, RENEW WISCONSIN

BETTER BUILDINGS BETTER BUSINESS CONFERENCE, WI DELLS • FEBRUARY 16, 2018

Page 2: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

ABOUT RENEW WISCONSIN:

FOUNDED 1991

SUPPORT FOR:- SOLAR- WIND- BIOMASS & BIOGAS- GEOTHERMAL- HYDROPOWER

Page 3: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

WHY SOLAR POWER IN WISCONSIN?

Page 4: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Compare Solar Resource by Region

USA

Germany

Annual Insolation (kWh / m2 / year)

IT’S SUNNY ENOUGH IN WISCONSIN

USA

Germany

Annual Insolation (kWh / m2 / year)

Germany:7% Solar

Wisconsin:0.15% Solar

Photos courtesy SunPeak

Page 5: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

INSTALLED SOLAR COSTS ARE DOWN 75% SINCE 2009

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

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$1.00

$2.00

$3.00

$4.00

$5.00

$6.00

$7.00

$8.00

2009 2010 2011 2012 2013 2014 2015 2016 Q3 2017

Ann

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Cap

acity

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Solar PV Installations Forecasted Solar PV Prices

Page 6: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

TECHNOLOGY KEEPS IMPROVING: SOLAR PANEL EFFICIENCY INCREASES

Page 7: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

SOLAR IS RELIABLE

Photo: Solar Power World

Most solar panels sold today come with a 25 year manufacturers warranty.

Page 8: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Photo: Solar Power World

Why Wisconsin Families “Go Solar”

• Save money + Hedge against rising utility prices

• Increase the value of your home

• Produce your own energy

• Take meaningful action that you can feel good about!

Page 9: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Photo: Solar Power World

Why Wisconsin Families “Go Solar”

Money leaving Wisconsin every year!

Page 10: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 11: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 12: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

WISCONSIN SOLAR POWERED HOMES:EQUIPMENT & APPLICATIONS

Page 13: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

• Utility supplies any electricity not produced by panels (at night, cloudy days)

• Least expensive

• System size (in kW) determined by

• Your electric use

• Your property

“Grid-tied” Solar Electric System

Page 14: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Components of a PV System

“Inverter”

• ConvertsDCelectricityfromsolarpanelsACelectricityusedbyappliances

• Warrantiedfor10years

• Connectstomonitoringequipment

“Panels”or“Modules”makeupan“Array”

• Convertssunlightintoelectricity

• Nomovingparts• Warrantiedfor25years• Designedtohandlegolfball-sizedhail

• Snowmeltsoffduetoroofpitchanddarkcolor

Slide courtesy of MREA

Page 15: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 16: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 17: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 18: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

¡ Do I have a south “ish” facing roof or location?

¡ East & West applications increasingly common

¡ Is my roof unshaded?

¡ Is my roof structurally sound?

¡ Do I expect my roof to last at least 10 more years?

¡ Is my home energy efficient?

¡ Do you want to “drive on sunshine?”A 2017 MadiSUN installation by Midwest Solar Power

What makes a home good for solar?

Page 19: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Wisconsin’s First Solar Subdivision to Rise in New Berlin

- 34 residences- Solar on every roof- May 2017 ground-breaking

Page 20: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

SOLAR FOR HOMES: ECONOMICS & INCENTIVES

Page 21: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Residential Renewables Rewards:

12% incentive off the system cost, capped at $2000

Budget of $1.35 million for 2018

Page 22: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Federal Tax Credits

Page 23: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

- $1,800

- $3,960

$9,240

$15,000Solar Cost Exercise

Page 24: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

- $1,800

- $3,960

$9,240

$15,000Solar Cost Exercise

Page 25: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

- $1,800

- $3,960

$9,240

$15,000Solar Cost Exercise

Page 26: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

- $1,800

- $3,960

$9,240

$15,000Solar Cost Exercise

Page 27: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Tariff on Imported Solar Panels

Page 28: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Electric Rates

Utility Residential Rates / kWhRegular Time-of-Use

We Energies 13.1¢ 19.7 / 9.0

Madison Gas & Electric 13.6¢ 23-29 / 7.5

Alliant 11.7¢ 17.9 / 7.4

Xcel 12¢ 19-20 / 7.5

Wisc. Public Service 10¢ 22 / 6

Page 29: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Net Metering

Extra electricity you produce can

be banked for later!

Page 30: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Net Metering:

Daily Snapshot

Page 31: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Net Metering – Monthly Snapshot

Page 32: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Solar Energy Value

Utility Residential Rates / kWhRegular Time-of-Use

We Energies 13.1¢ 19.7 / 9.0

Madison Gas & Electric 13.6¢ 23-29 / 7.5

Alliant 11.7¢ 17.9 / 7.4

Xcel 12¢ 19-20 / 7.5

Wisc. Public Service 10¢ 22 / 6

$ Savings in Year 1 –Standard Rates

$ Savings in Year 1 –Time of Use Rates

$786 $1021

$816 $1282

$702 $916

$720 $990

$600 $1080

Same 5 kilowatt solar PV arrayAssume 1,200 kilowatt-hours of production for every kilowatt of solar (WI average)6,000 kilowatt-hours of solar production per year

Page 33: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Solar Energy Value

Utility Residential Rates / kWhRegular Time-of-Use

We Energies 13.1¢ 19.7 / 9.0

Madison Gas & Electric 13.6¢ 23-29 / 7.5

Alliant 11.7¢ 17.9 / 7.4

Xcel 12¢ 19-20 / 7.5

Wisc. Public Service 10¢ 22 / 6

$ Savings in Year 1 –Standard Rates

$ Savings in Year 1 –Time of Use Rates

$786 $1021

$816 $1282

$702 $916

$720 $990

$600 $1080

Same 5 kilowatt solar PV arrayAssume 1,200 kilowatt-hours of production for every kilowatt of solar (WI average)6,000 kilowatt-hours of solar production per year

Page 34: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

“Simple Payback” Exercise

Solar “Simple Payback” on Regular Rates– Average $720 per year in solar value

Solar ”Simple Payback” on Time-of-Use Rates– Average $1080 per year in solar value

Page 35: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Solar “Simple Payback” on Regular Rates– Average $720 per year in solar value

12.8 years

Solar ”Simple Payback” on Time-of-Use Rates– Average $1080 per year in solar value

8.6 years

“Simple Payback” Exercise

Page 36: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

RENEW WISCONSIN

Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different builders).

NREL (National Renewable Energy Laboratory)

In a study across six states, Berkeley National Lab found that home buyers will pay a premium for solar homes.

Lawrence Berkeley National Laboratory

Page 37: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

RENEW WISCONSIN PRESENTATION

Page 38: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

RENEW WISCONSIN PRESENTATION

Page 39: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

2018 Wisconsin Solar Group Buys

Page 40: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

SOLAR FOR HOMES: ELECTRIC CARS

Page 41: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

Courtesy of Greentech Media, July 22, 2014

Page 42: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 43: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different
Page 44: SOLAR FOR HOMES - RENEW Wisconsin · 2019-12-20 · Solar homes sold 20% faster and for 17% more than the equivalent non-solar homes across several subdivisions (construction by different

SOLAR FOR HOMES – THANK YOU & QUESTIONSTYLER HUEBNER, RENEW WISCONSIN

BETTER BUILDINGS BETTER BUSINESS CONFERENCE, WI DELLS • FEBRUARY 16, 2018