solar windows

Aw Gan Zik Darrell

Charmaine Ng Ming Min

Choi Chun Ho

Muhammad Arif Bin Salim

Ong Si Hui

Content

1. Technology and Company Chosen

2. Value Proposition

3. Customer Selection

4. Scope of Activities

5. Value Capture

6. Strategic Control

7. Summary

Solar Window

™

Customer Selection

Value Proposition

Scope of Activities

Value Capture

Strategic Control

New Energy Technologies Background

History New Energy Technologies, Inc. was first incorporated as Octillion Corp. in the State of Nevada, effective May 5th, 1998.

They are an emerging developer of distributed power generation technologies focusing on Research & Development related to solar energy and kinetic energy.

Their scope of activities includes inventing, designing, engineering and prototyping patent-pending technologies and products for field testing and commercial development.

http://www.newenergytechnologiesinc.com/corporate/about-us

Technology Chosen: SolarWindow™

SolarWindow™ developed by New Energy Technologies

http://www.newenergytechnologiesinc.com/technology/solarwindow

SolarWindow™ - Generating electricity with a Unique Spray-On method

1. Opportunity in using unexploited

windows as source of electricity generation.

2. See-through coating is made up ultra small organic solar cells that

combine to form 3 ultra thin layers.

3. First layer of transparent coating

applied to glass surfaces to make it safe

to carry electricity.

4. Second ultra thin semi-transparent layer of chemicals capable of absorbing light energy

to create electricity.

5. Third layer allows for transference of

electricity.


Electricity Generation Process

Advantages of SolarWindow™

Pushing the boundaries of solar-generated electricity

• No extra space needed to be set aside.• Able to install many in urban areas and create a multiplier effect.• Works in tandem with conventional solar panels.


SolarWindowTM preserves building aesthetics

• Highly transparent properties keep the building visually clean.• Prevents a dull looking glass façade.


Ability to function with low light intensity

• Ability to function and generate electricity 24/7 under ambient light, shady or cloudy conditions.


Reduce carbon footprint for the nation

• By using solar power, it can help the nation to generate electricity to reduce the dependency on non-renewable energy.

Value PropositionWhat distinguishes New Energy Technologies'

SolarWindowTM from others?

• Unique Spray-On Process allows for cheap manufacturing and fast installation.

Low Cost Manufacturing, High Speed Installation

• High annual value of electricity produced compared to other thin film solar cells.

Energy Savings

• Exploiting unused windows as alternative source of electrical energy.

Tapping Unused Space

Technology Value Proposition


Low Cost Manufacturing Process

•The manufacturing cost is low compared to other solar PV technologies that requires expensive and slow manufacturing methods which rely high temperature and vacuum production techniques.

High Speed Installation Process

•Spray-on process is quick and reduces time needed to retrofit or newly install onto any building.





Energy Savings




Energy Savings

http://www.newenergytechnologiesinc.com/technology/solarwindow. Calculations based on 50-story building.

Comparison of Energy Generated





Energy Savings




Comparison of Alternative – Smart Glass

What is Smart Glass?

• They are glass and windows that change their light control state and appearance in response to an external stimulus.

Why not Smart Glass?

• Require replacement of existing glass, incurring high cost.

• Do not provide benefits in electricity generation and thus do not allow owners to save on energy costs.

• It is not fully transparent thus affecting the aesthetics of the building

• Removes the functionality of transparency

http://www.innovativeglasscorp.com/products

Summary: Comparison of Alternatives

SolarWindowTM

Conventional Solar panel

Smart Glass

Thin film solar cells

Other transparent solar glass

Act as a compliment product. Not necessary a competitor.

Better efficiencies than other thin film solar cells.

Not transparent, high cost and do

not generate electricity.

Not using spraying process, will incur higher

cost for installation.SolarWindowTM may have

lower efficiencies but it has lower installation and

manufacturing cost.

Customer Selection

Why and who New Energy Technologies should

target?

Connecting customer need with New Energy Technologies’ capability

Require the effective and efficient reconciliation of

differences

Market Demand

• Need for a green and cost efficient technology.

• Need to preserve the aesthetics of the buildings.

• Need to integrate into the existing country’s urban planning (not using extra land).

New Energy Technologies’ (Company) Provide

• Ability to use organic solar cells which provides much more environmental benefit than other thin-film solar cells.

• Thin and transparent SolarWindowTM allows building aesthetics to be preserved.

Voice of the Market Voice of the Firm

Market-Based Firm

http://www.glassinthegulf.com/pdfs/MIR-Bowhead-Glass.pdf

First customers: Dubai’s glass building

owners

Diversify sources of energy

Harness light energy in urbanized area

• Although they have a huge amount of oil, oil reserve is running out.• Need for diversifying energy sources.

• Consistent and high intensity of sunlight in hot desert climate.• However, they have a lack of suitable land for solar farms due to a large proportion

of deserts.• Need to maximize the use of light energy to harness renewable energy in urbanized

(non-desert) lands.

Why Dubai?

http://www.glassinthegulf.com/pdfs/MIR-Bowhead-Glass.pdf

Government Support

•Huge oil revenues allow for investment in solar power.

•Expected growth in energy usage in the country.

Why Dubai?

http://www.emirates247.com/business/economy-finance/dubai-s-energy-growth-set-to-be-4-5-by-2030-2012-10-24-1.480330

Preserve the aesthetic appeal of buildings

• Dubai has many glass facades and skyscrapers that create a sleek and clean image.• Need to integrate renewable solutions with these world renowned architectures.

Collaborator: Emirates Glass Company

Company Strength

• One of the largest established glass company in United Arab Emirates.

Going Green

• They promote and enhance the “Green” message of high performance glass in the Gulf.

Economies of Scale

• Large scale production possible in Dubai due to high propensity for glass façade buildings.

http://dxb.emiratesglass.com:90/eglweb/index.php

Other potential places?

Potential Markets

Singapore – Many high-rise buildings, similar climate and strong government support.

United States – Strong green culture, strong government support.

Gulf States – similar in financial strength and location to Dubai.

New Energy Technologies should collaborate with the glass manufacturers in the respective countries. (e.g. SCHOTT Company)

Potential Competitors

http://www.heliatek.com/technologie/organische-photovoltaik/?lang=en ; http://www.ensol.no/

HeliaFilms®

• Interested in Building Integrated Organic PV

• Partnered with AGC Glass of Europe (Glass Manufacturer)

• However, only ~25% transparency

• Requires additional installation of glass to current buildings.

PV-Nano

• Patented thin film PV cell based on Nano-crystal technology.

• Not very transparent currently.

• Still looking for investors to further fund their research.

Potential Competitors

http://www.heliatek.com/technologie/organische-photovoltaik/?lang=en ; http://www.ensol.no/

Transparent Solar

Tech For Glass Façade

Building

SolarWindowTM

PV-Nano

HeliaFilms®

Scope of Activities

What activities and relationships should New

Energy Technologies have?

Value Chain of Solar Cell Industry

• Identification of emerging technologies and opportunities

• Research infrastructure

• Developing and managing procedures and knowledge

• Inbound logistics + procurement of raw materials

• Operations + production

• Outbound logistics + storing of manufactured solar glass

• Installation of SolarWindowTM

• Cleaning of SolarWindow™

• Repair services

Research and Development

Manufacturing Distribution After-sales

maintenance

Focus on R&D

• For the transparent solar cell industry, there is high degree of vertical disintegration work shared among different organizations.

• Out of all activities in the value chain, New Energy Technologies should focus solely on R&D.

Why focus on R&D?

Established relationships with universities, research institutions, and commercial partners e.g. U.S. Department of Energy’s National Renewable Energy Laboratory (NREL)

http://www.newenergytechnologiesinc.com/corporate/about-us

Identify technologies and business

opportunities on the leading edge of

renewable energy innovation.

Use of established research

infrastructure owned by research

institutions they deal with.

Saving them significant capital

which would otherwise be required

for other costs.

Able to benefit from leading edge research

while employing significantly less

capital than conventional

organizations.

Summary of Scope of Activities

Distributors

After-sale service providers

R&D

Manufacturers

Customers

Money MoneyMoney

Money Service (Cleaning)

Glass Manufacturers will have the rights to manufacture the sprays. They can leverage on this through 2 methods

• Spraying on to their in-house manufactured glass and sell them (for new buildings).

• Provide spraying services to customers for retrofitting onto existing buildings

Money

Product(SolarWindowTM)

Product(SolarWindowTM)

Service (Retrofitting for existing buildings)

Value Capture

What can New Energy Technologies’ dominant

sources of revenue be?

Operation Cost of New Energy Technologies

New Energy Technologies will only need to spend on research and development as their cost.

Value Capture Method

OR

Selected established glass manufacturers that New Energy Technologies collaborate with.

Fees from Licensing Spray Technology

Strategic ControlHow should New Energy Technologies sustain profitability?

How to sustain Profitability?

Patents

Continuous and Faster

R&D

Strategic Control

Standards

Patents


SolarWindowTM Patents

• New Energy Technologies has 42 patents pending for SolarWindowTM.

• Protects New Energy Technologies current production method for SolarWindowTM for a period of time.

• Allows for legal recourse during acts of illegal copying of similar technology.

Improvements to R&D

First Mover Advantage due to high switching cost for SolarWindowTM.

Lock customers in to our technology to create high barriers of entry.

Speed of R&D

First Mover Advantage does not guarantee sustained dominance.

Create SolarWindowTM

with better efficiency for customers retention.

Continuous

Improvement

Establishing Closed Standards

Need to standardize installation procedures

amongst the collaborators working with New

Energy Technologies.

Standardize spraying process by using

automated machine to prevent competitors from

gaining access to proprietary process.

Focus on closed innovation as a barrier of

entry.

Summary

Solar Window™ -Generating

electricity with a unique Spray-

On method

Customer Selection

Value Proposition

Scope of Activities

Value Capture

Strategic Control


Energy Savings Unused Space

Market segment with strong interest in (such as Dubai) Green and renewable energy Aesthetics in glass façade buildings

Focus on R&D in a vertically disintegrated industry

Patents Creating closed

standard Fast and

continuous R&D

Licensing spray solution to exclusive manufacturers

Questions and Answers

solar windows

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