1 Copyright © 2011, Oracle and/or its affiliates. All rights

reserved.

Insert Informaion Protection Policy Classification from Slide 7

Principles and Architecture Training - Oracle Solaris 11

Lesson 5: Competitive Analysis

2

Lesson Agenda

• After completing this lesson, you should be able to: – Identify the competition and their products

– Demonstrate Oracle Solaris value in comparison to other operating system products

• Overall Competitive Approach

• Total Cost of Ownership (TCO)

• Complexity

• Efficiency

• Investment Protection

• Innovation

3

Overall Competitive Approach

• Discuss customer problems, not product features – W I I F M - “What’s in it for me?”

– Start with “Why?”, not with “What?”

• Avoid – Feature to feature comparison: it leads nowhere

– Pure price competition: it leads to zero margin

• Address – Problems common to every company

• Lower TCO

• Reduce Time to market

– Specific customer problems

• Security and Compliance

– Company issues

• Licensing costs, 3rd party application support

– Personal pains

• Increased sysadmin burden

4

What is your customer situation?

• Retain – They use Solaris now, but may be thinking about migrating to

something else

– Prove that Solaris is alive and doing well

• Roadmap, Solaris 11 demos

– Explain risks of migration

– Explain competitions higher costs

• Licensing, support, migration

• Acquire – They use other Unix or Linux now, are thinking about

migrating to Solaris

– Prove that Solaris is familiar technology and they aren’t going to lose features (see links at the end of the lesson)

– Show how they will gain features (ZFS, Zones, Resource Management)

– Show how TCO can be reduced with Solaris

5

TCO: Solaris vs. AIX

• Oracle Solaris – Free to evaluate and develop

– Permanent Solaris license included with every server

– Supports both SPARC and x86:

– Train your sysadmins even on VirtualBox;

– Develop on x86, deploy on SPARC

– Simple licensing with Premium Support, everything is included: Including a license for Oracle EM Ops Center 12c

• IBM AIX – Per-core licensing

– AIX license should be purchased separately

– Virtualization is not free

– See more data at the next slide

6

TCO: OS and Virtualization costs

Oracle SPARC T4-4

IBM P750 Express

IBM P770

4 Processors, 128 GB Memory, 2xHDD $73,018 $80,510 $256,483

Operating System $0 $16,000 $44,800

Virtualization $0 $17920 $44,800

2 x 10GB Ethernet $1,195 $9,484 $10,488

Crypto Acceleration $0 $11,000 $14,408

TOTAL $74,213 $134,914 $370,979

Oracle software CPU mutliplier for T4 = 0.5

Oracle software CPU multiplier for IBM POWER = 1.0.

This can significantly reduce Oracle license and support costs on Oracle HW.

Source: IDEAS International

7

TCO: Solaris vs. VMware

• Oracle Solaris – Virtualization is included at no cost

– Virtualization is extremely lightweight (1-3% overhead)

– Virtualization is just a part of the whole portfolio

• Oracle VM

• Oracle EM

• Oracle EM Ops Center

• Oracle VDI

• VMware – Complex licensing with per-CPU costs and virtual memory

entitlements

– 12-page document describing licensing rules

Source:

Vmware - Vsphere_pricing.pdf

ars technica:

2 socket, 256 GB machine needs 8 licenses 8 * $3,495 = $27,960

4 socket, 1 TB machine needs 22 licenses: 22 * $3,495= $76,890

8

TCO: Solaris vs. Red Hat Linux

• Oracle Solaris – Premium Support is available for non-Oracle x86 servers

– 2-socket: $2000/year;

– 4-socket: $4000/year;

– Oracle HW is included in Premium Hardware Support at 12% of HW contract price

– Virtualization is included at no cost

– Oracle EM Ops Center management is included in Premium Support at no cost

• Red Hat Linux – 2-socket with unlimited virtual guests: $3,249/year

– 4-socket with unlimited virtual guests: $6,498/year

Source:

Red Hat https://www.redhat.com/wapps/store/allProducts.html

Oracle Store: Oracle Solaris Premier Subscription Pricing

9

TCO: Solaris vs. Veritas for Data Management

• Oracle Solaris – ZFS file system with all the innovative features

(snapshots/clones, compression/dedupe, encryption) is included at no cost

• Symantec/Veritas – Complex licensing rules (Tiers for v5.x, SPVUs for 6.0)

– Additional features (e.g. snapshots) are licensed separately

– Example:

• T5440 with 4*T3 CPUs has 2240 SPVUs = ~$27,000

Source: Symantec SPVU calculator https://sort.symantec.com/spvu_calc

CDW Shop: http://www.cdw.com/shop/products/VERITAS-Storage-Foundation-Enterprise-v.-6.0-license/2588211.aspx

10

Complexity

• Oracle Solaris:

– Oracle EM to manage everything from application to disk

– OEM Ops Center to manage storage, OS, virtualization, patching, alerts, performance etc. -- at no additional cost

• AIX

– Three management platforms (IVM, HMC, SDMC), not free

– What are you going to use to manage DB2 instances? Applications?

• VMware

– vCenter manages only the virtualization part; not free

– You still need other tools to patch and provision your OSes

• Red Hat Linux

– Red Hat Network Satellite,

– $13,500/year, proxies $2,500/year

• HP-UX Systems Insight Manager

– Licensed per server; complex licensing (26 page WP on licensing)

11

Efficiency

• Oracle Solaris

– Consolidate all your workloads in isolated zones or logical domains

– No extra charge

– No performance overhead

• AIX

– Extra charge for PowerVM: $560/1400/2800 per core for small/midrange/high-end for Enterprise Edition

– 10-40% wasted performance when using virtualization

• Red Hat

– 10% wasted performance on Oracle Database workloads

• Red Hat Scaling Article

• Not supported by Oracle as a virtualization platform on x86

• VMware

– 36% wasted performance on real life applications:

• https://blogs.oracle.com/JeffV/entry/virtual_overhead , http://www.sap.com/solutions/benchmark/sd2tier.epx

– Not supported by Oracle as a virtualization platform on x86

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Investment Protection

• Binary compatibility guarantee since 2000 – Oracle is legally bound to assist customers in getting their

applications running on the current Solaris version if they worked

on earlier versions of Solaris from 2.6 on up.

– Oracle Solaris 11 - Binary Compatibility Guarantee

• Only IBM has a similar program for AIX, with conditions – AIX Binary Compatibility Guarantee

• Nothing similar exists in HP-UX or Linux world

13

Copyright © 2011, Oracle and/or its affiliates. All rights reserved.

Solaris has better investment protection than

Red Hat Linux

RHEL Production 1 support is equivalent to Oracles Solaris Premier Support

https://access.redhat.com/support/policy/updates/errata/

14

Feature Oracle (Sun) Introduced When on their Unix? Multi-thread/Multi-Core CPUs (up to 8-

cores/socket with 4 threads per core)

UltraSPARC T1 (2005) IBM POWER7 (2010) (parity)

HP Tukwila (2010) (4c/8t per chip)

Multiple virtual systems consolidated on

one OS image

Containers in Solaris 10 (2005) WPARS in AIX 6.1 (2007)

(HP SRP not a true equivalent)

Legal guarantee of OS source code

binary compatibility

Solaris 8 (2000) AIX6 (2007)

HP-UX (never)

On-chip crypto acceleration UltraSPARC T1 (2005) Never

First comprehensive predictive self-

healing integrated across HW, OS and

even application-aware

Solaris 10 FMA + SMF (2005) First true self-healing (OS/HW only)

with AIX and HP-UX in 2007

DTrace pervasive instrumentation and

observability across all levels

Solaris 10 (2005) Probevue for AIX6 (2007) limited

kTrace for HP-UX (2007) limited

128-bit commercial filesystem with

simplified storage addition and unique

RAS

ZFS (2006) Never

Scalability to 256-cores/512-threads in a

single image

M9000 & Solaris (2007) POWER7/AIX7 (Aug 2010, with special

software key required)

HP (never – max 128-cores only)

Network-based provisioning &

virtualization

Solaris 11 (2011) Never

Innovation Pays

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Solaris Has Awesome Scalability

• Scalability is not something that can be achieved overnight, it takes thousands of man-years of debugging

• Scalability is becoming more important today, when all common processors are multi-core; 50-100-200-way scalability is required

• Solaris has proven scalability record: – 64-way since 1994, 144-way since 2004, 256-way since

2007, 512-way since 2008

– IBM AIX: 64-way only in 2007, 256-way only in 2010

– HP-UX: 64-way in 2002, 128-way max now (11i v3)

– Linux: Big Kernel Lock (major scalability obstacle) was removed only in 2011 (2.6.39); scalability is still limited

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Solaris has better scalability than AIX

• There are no high-end Power7 configured commercial benchmarks with heavy I/O – AIX scaling most likely impacts I/O throughput

– IBM states “64-core maximum LPAR size assumed” in its rPerf docs

– Power 795 with 2 large LPAR partitions (64-cores each), performs 30% slower than configuration with 8 smaller LPARs (16-cores each)

• Customers must upgrade AND recompile their applications to achieve Power7 scalability

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Solaris has better manageability

• Solaris: Both CLI and GUI (EM Ops Center) management tools are included and free of charge; both for hardware, OS and virtualization management for X86 and SPARC

• AIX: SMIT (CLI tool) or IBM Systems Director (GUI) – 3 Editions; not free; licensed based on server size and

number of managed processors

– Separate options/plug-ins for virtualization, storage etc.

• HP-UX: Systems Insight Manager – Licensed per server; complex licensing (only a white paper

about licensing is 26-page long!)

• Linux: no similar “single-pane of glass” tool like Oracle EM Ops Center

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Solaris has better observability

• DTrace is the unique non-intrusive way to look inside the production OS kernel and report back – Since 2005 in production Solaris 10 releases

• IBM’s ProbeVue for AIX – Added to AIX only in 2008

– Lacks certain features like aggregation

– Has significantly less probes in the OS

• Linux’s SystemTap – Version 1.0 is released only in 2009

– Requires extra packages

• http://sourceware.org/systemtap/SystemTap_Beginners_Guide/using-systemtap.html#using-setup

– Unsafe on production systems

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Conclusion

• Business values – Lower TCO

– Less complexity, less risk

– Better efficiency

– Better investment protection

– Superior innovation

• Technological advantages – ZFS

– Virtualization (Zones, Networking)

– DTrace

– Self-healing

– Better and more complete management

20

Next Steps

• Lesson 0: Introduction and Product Essentials Recap

• Lesson 1: Product Features and Functions

• Lesson 2: Systems Architecture

• Lesson 3: Market Definition and Trends

• Lesson 4: Requirements Gathering and Discovery

• Lesson 5: Competitive Analysis

• Lesson 6: Responding to Customer Objections