sold out! top 10 tips to sell out your event or venue using social media

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Page 1: SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media
Page 2: SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media

Amberly Rundell

Digital Marketing StrategistMannix Marketing

Page 3: SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media

Website DesignSocial Media Marketing

Search Engine OptimizationMobile MarketingRegional Guides

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Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck

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• RRun a Contestun aRun Contest Contest

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Facebook: 1.5 BillionTwitter: 500 Million

Instagram: 400 Million Pinterest: 100 Million

Source: www.convinceandconvert.com

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Top Social Media Sites for Hospitality & Event Marketing

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“In social media, content leads to conversations, conversations build

relationships, and relationships results in ROI.”

Petrafisher.com

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What are your goals?

• Brand and Event Awareness• Sales• Email Sign Ups• Website Traffic• User Generated Content• Customer Service

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What will you learn?

Top 10 Tips To Market Your Event on Social Media

1. Optimize Your Profile 2. Study Your Competitors3. Share Great Content 4. Tag Your location5. Get More Followers6. Engage with Fans7. Run a Contest8. Connect with Influencers9. Use Scheduling Tools 10. Design Tools and Tips

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Optimize Your Profile1

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Promote Your Event in Your Cover Photo

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Add Your Event Link in the Description Area of Your Cover Photo

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Track Your Clicks

bitly.com

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Incentivize Purchasing Tickets in Advance

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Add your website address to your About section

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Update Your “Call-to-Action” Link (Book Now, Contact Us, Watch Video etc.”)

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The “Call-to-Action” Link Will Appear Under Your Cover Photo on a Mobile Device

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Add a Featured Video

Example videos to post:

• Last years event• Interview attendees at the event• Speaker clips

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Create a Sense of Urgency to Register “First 100 guests get a coupon code for $100 off.”

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Add Instagram Tab

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Optimize Your Photo Albums

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Encourage People To Write Reviews

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Get Inspired!

Study Your Competitors

2

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Tagboard

• #hilton• #marriott• #TrumpTowers• #hotelmarketing• #luxuryhotels• #bedandbreakfast• #SkiResorts

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Competitor Research

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Example Hashtags for Bed & Breakfasts

#Bedandbreakfast#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#hotels#luxuryboutiquehotels#hilton#kimpton#hotelmarketing

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Get Inspired!

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#WeddingVenue

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#ConferencePlanners

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Get Inspired!

Share Great Content3

Before During After

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Before

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Share Past Events Photos

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Behind the Scenes

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Show off the venue & amenities

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Highlight Your Accommodations

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Build Excitement

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Post Video Clips of Past Events

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Sneak Peek Videos

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Session Spotlights

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Speaker Spotlights

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Create a “Convince the Boss” Page

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Share Pictures of Your Products

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Highlight Things To Do Near The Event

“Top 10 Things to do in Albany, NY”

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Share Tips

“Stop selling. Start helping.”

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Venue Awards

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FAQ’s

Keep an ongoing list of FAQ’s that you receive about your event or industry. Create a blog post with the answers, and post the link on your social media accounts.

Source: AmyPorterfield.com

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Use Real People(No Stock Photos - Be Authentic!)

Include REAL human faces they receive 38% more likes on average, and 32% more comments.

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Contests / Giveaways

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Canva.com

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Pull back the curtain and give a sneak peak of the experience

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Highlight Your Employees

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Promote Events

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A Day in the Life

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What is your USP?(Unique Selling Proposition)

•How are you different from your competitors?•Why do customers love you?

•How are you different from your competitors?•Why do customers love you?

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What is UNIQUE to your business?

1) Do you have a well known keynote speaker?2) Has your Executive Chef won numerous awards?3) Do you offer private yoga classes inside of your hotel rooms?4) Do you have customers that have been coming to you for 20+ years??

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During

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Have you won any awards?

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Behind the Scenes

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Showcase Employees at Work(and what they’re working on!)

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“In the Moment” Photos

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Videos

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Promote Event Hashtag

(Tourism)

#DEPWedding

#Inbound15

Live Tweeting

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After

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Testimonials

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Show Highlights of Events

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Recap Video

https://www.facebook.com/SaratogaFoodFanatic?fref=ts

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Inspirational Quotes

(Ski Resort)

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Inspirational Quotes

(Tourism)

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Wordswag

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Source: www.webuildbuzz.com

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Happy Guests

Source: www.socialmediaexaminer.com

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Our venue is the perfect place for your wedding reception!

#weddingvenues#AdirondackHotel#Adirondackweddingvenues#Adirondackweddings

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After the Event

*Encourage people to tag themselves in your photos!

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Share User Generated Content

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Interview Attendees & Write a blog Post

• Favorite part of {event}• Top Key Takeaways from {event}• Will you attend again?

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Blog Post

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Recap – Key Takeaways

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Storytelling

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Get Inspired!

Increase Engagement4

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“Activate your fans, don’t just collect them like baseball cards.” -Jay Baer, Convince & Convert

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Have a conversation

Remember to visit other pages and Comment, like and share their content as your business.

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Create an Event Page

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Ask Questions

(Be genuinely interested in your audience)

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Create a Facebook Group

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Engage Your Fans

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Get Inspired!

Get More Fans5

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Add Links In Your Email Signature

(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)

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Encourage Guests to “Check In”

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Run a Contest or Giveaway

www.mashable.com

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Email Newsletters

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Add Icons to Your Website

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Like and Comment on Other Pages

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• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers

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Promote for FREE on city sites

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Add Social Share Buttons to Your Event Registration page

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Custom Audiences

• Target People that Visit your Website• Target Email List

Source: www.adweek.com

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Get Inspired!

Run a Contest7

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Contests – Like and Tag to Enter

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Giveaways

www.rafflecopter.com

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Get Inspired!

Connect with Influencers

8

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Connect with Influencers

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Share Events on Local FB Pages

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Boost Posts on Adirondacks FB page

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Get Inspired!

Advertise9

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Hyper Target Your Audience

• Age• Location• Interests• Pages Liked• Websites Visited • Occupation

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Boost (Custom Target Audiences)

Target Audience: Engaged couples 50+ miles away from Cape Town. Interested in wedding planning.

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Boosts Posts on Albany FB page

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Boost Posts on Lake George FB Page

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Boost Post

Target Audience: 45-65, Male/Female, 50+ mailes near Hoover, Alabama, Interested in Finanial Planning, Retirement, etc.

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Target Professions

Target Audience: Hospitality managers, Restaurant Managers, Event Planners, Meeting Organizers 25+ miles from Latham, NY. PLUS People who have liked the Meeting Professional Internationals Page.

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Get Inspired!

Create a team9

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Get Inspired!

Tools & Tips10

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Tagboard

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www.picmonkey.com

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Edit Photos Like a Pro

www.picmonkey.com

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www.Canva.com

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Create Amazing Visual Content

www.picmonkey.com

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Make Collages

Picmonkey.com

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Flipagram

Image source: Tayfuncatechnology.com

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Key Takeaways

• Social Media is all about VISUAL STORYTELLING• Study others “doing it right” for inspiration• Find out what makes you unique• Tell your story visually using images and videos• Take us behind the scenes - Capture Moments!• Interacting – Be social and authentic • Don’t do it alone. Find ambassadors to help.

Page 132: SOLD OUT! Top 10 Tips To Sell Out Your Event or Venue Using Social Media

Homework

• Take out your notes again• Try out 2 or 3 things you learned today!

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Let’s Connect!

www.facebook.com/mannixmarketing

www.mannixmarketing.com

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Need help?

• Training and workshops• 1:1 Consulting• Social Media Strategy • Management

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"If you keep on doing what you've always done, you'll keep on getting what you've always got.”

- W. L. Bateman

Try something new!