solid cosmetics - brenntag.com
TRANSCRIPT
SOLID COSMETICS
01
SOLID COSMETICS
2
Rising Eco-consciousness
CONTENT
Consumer Insights
02
Market Illustrations
03
Our Proposals
04
RISING ECO-CONSCIOUSNESS01
SOLID COSMETICS
3
SOLID BEAUTY KIT | RESPECTING THE PLANET
Today's consumers are more cause oriented than
ever before. They are increasingly concerned with
living an ethical and eco-friendly lifestyle and are
placing high expectations on brands to live and
breathe these values. Authenticity is key and is
expected.
To reduce waste, some brands have developed
products without any packaging or waterless
alternatives.
Inspired by this eco-conscious movement, we
invite you to discover our solid beauty kit,
including 8 nature-driven fragrances.
SOLID COSMETICS
4
RISING ECO-CONSCIOUSNESS
TRANSPARENCY
Consumers now want to know
how a product is made, whether
it’s ethical, and what are its
ingredients before they decide
whether they trust the brand.
New communication on brands
transparency.
ZERO WASTE
To reduce waste, some
brands have developed
products without any
packaging.
#LOWBUY
movements on
#lowbuy and #skincarediet
Instagram or
how to buy fewer products to
reduce environmental impact.
Minimalist skincare routine even
in Korea, with the « skip-care »
trend: a routine where you
focus on the essential and skip
unnecessary steps.
WATERLESS
Water is becoming a rare
and precious resource.
Water-free formulas are
the new products to
adopt.
Consumption trends
DIY
Driven by the trend towards
naturalness, the return of hand
made products and the mistrust
of industrial products,
the concept of "do-it-yourself" is
growing. Led by its pioneering
brands, the market is expanding
and diversifying to meet the
needs of a diverse public,
perceiving this alternative as
more economical and safer.
SOLID COSMETICS
5
RISING ECO-CONSCIOUSNESS
Water – The new luxury
Water is set to become a precious commodity as consumption outstrips supply.
15%
of Spanish consumers are
interested in dry-use soap,
bath and shower products,
rising to 28% of 16-24 year olds
Dry-use products
34%
of Italian consumers are
interested in double
concentrated bath or
shower products
Concentrated products
Dry shampoo
19%
of US women - and 13% of
US men - aged 18-34 use
dry shampoo**
Biodegradable products
SOLID COSMETICS
6
26%
of US soap, bath & shower
users would pay more for
biodegradable/
environmentally friendly
products*
Source: : Lightspeed GMI/Mintel; Base: Internet users aged 16+ (France, 1002; Italy, 1000; Spain, 1000)
Source: : Lightspeed GMI/Mintel; Base: US internet users aged 18+ (*1888 who use soap, bath & shower products; **311 men and 330 women)
RISING ECO-CONSCIOUSNESS
Solid cosmetics: Beauty without waste
Eco-Friendly Money-Saving Travel-FriendlySelf-Preserving
MAIN BENEFITS
CONSUMER COMMUNITIES
Eco-Friendly
& Organic users
Animal-Lovers
& Vegan
Allergic
& Sensitive
Travellers
& Backpackers
SOLID COSMETICS
7
Animal Welfare
Environment Freshness
Hand Made
Equity Innovation
Committed
Environmentalist Respectful
Solid Shampoo
Solid Conditioner
Solid Face Cleanser
Solid Shaving
Solid Toothpaste
Solid Deodorant
Bar Soap
Bar Soap
Solid Shampoo
Deodorant Powder & Bar
Solid Toothpaste
Solid Demake Up
Solid Body Balm
Bar Soap
Solid Shampoo
Shaving Bar
Solid Toothpaste
Solid Deodorant
UK FR FR
Core
Values
MARKET PLAYERS | PIONEERS
Core
ValuesCore
Values
SOLID COSMETICS
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Responsible Zero Waste
Zero Judgement
Premium
Fair Beauty Inclusive
Pleasurable
Hand Made New Generation
Solid Demake Up
Solid Body Balm
Bar Soap
Solid Shampoo
Solid Conditioner
Solid Shampoo
Solid Body Balm
Bar Soap
Solid Shampoo
US SPLV
MARKET PLAYERS | NEW COMERS
FR
Handcraft
Nature Inspired Minimalist
Solid Demake Up
Body & Face Balm
Bar Soap
Solid Shampoo
Core
ValuesCore
Values
Core
ValuesCore
Values
SOLID COSMETICS
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Trust
Transparency Made In France
Feel Better With Less
Package Free Committed
Cruelty Free
No Plastic
Beauty Meets Sustainability
Solid Shampoo
Body Soap
Shaving Kit Women
Solid Shampoo
Solid Facial Soap
Solid Conditioner
Solid Body & Hair Bar
Solid Conditioner
Solid Shampoo
US FRUS
MARKET PLAYERS | NEW COMERS
FR
Core
ValuesCore
Values
Core
ValuesCore
Values
Premium
Natural Beauty Caring
Solid Shampoo
SOLID COSMETICS
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« Beauty Positivity »
Ethical Sourcing Responsible
Solid Shampoo
Bar Soap
Entire Family Offer
Total ConfidencePassion For Beauty
Solid Shampoo
MARKET PLAYERS | BIG GROUPS
Core
ValuesCore
ValuesCore
Values
EU EU EU
Balm
Solid Shampoo
Bar Soap
Italian Beauty
Power of Plants 97% Natural Origin
SOLID COSMETICS
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Made In France
Good for the hair & the planet Biodegradable
Preserving the Planet
Celebrate your beauty Perfumes & Sensoriality
Inspiring Beauty
Ever-Evolving
Solid Shampoo Solid Shampoo
Bar Soap
Solid Shampoo
MARKET PLAYERS | BIG GROUPS
Core
ValuesCore
Values
FR WW WW
Core
Values
SOLID COSMETICS
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CONSUMER INSIGHTS02
SOLID COSMETICS
13
CONSUMER INSIGHTS
Based on our M2P (MANE Proprietary Panel) survey
Survey conducted in UK, France & Germany
Sample targeted:
Female (55%), Male (45%)
18 years old and more
Number of interviews:
1944 interviews
Data collection method: self-administered online questionnaire
SOLID COSMETICS
14
CONSUMER INSIGHTS
Overall interestWould you be interested in trying some solidcosmetic/hygiene products?
YES for 79% of total respondents
75%
83%
78%
SOLID COSMETICS
15
CONSUMER INSIGHTS
Purchased productsWhat personal care products have you used or do you use regularly in a solid format? (multiple answers)
10%
5%
12%
15%
7%
12%
18%
16%
14%
18%
23%
26%
30%
34%
34%
solid face balm
solid face mask
solid conditioner
other
solid conditioning hair mask
solid face cleanser (including make-up remover)
solid face or body scrub
solid perfume
solid body balm
solid shaving balm
solid body wash (powder body wash or leaf soap)
solid shampoo & body wash
solid deodorant (except stick and roll-on)
solid shampoo
solid toothpaste
4%
8%
8%
9%
13%
13%
8%
11%
13%
13%
13%
17%
24%
35%
36%
7%
11%
13%
8%
12%
14%
12%
13%
21%
22%
15%
17%
16%
31%
32%1
1
3
2
1
3
2
1
3
1/3 of the population using solid cosmetics uses solid shampoos or solid deodorants. Solid shampoos are used by 43% of 18-34 year old solid cosmetics users.
SOLID COSMETICS16
CONSUMER INSIGHTS
Interest in tryingWhich solid personal care products would you be interested in trying? (multiple answers)
2%
20%
23%
28%
25%
26%
25%
33%
31%
36%
39%
39%
32%
47%
48%
solid deodorant (except stick and roll-on)
solid shampoo
solid body wash (powder body wash or leaf soap)
solid shampoo & body wash
solid toothpaste
solid perfume
solid face or body scrub
solid body balm
solid face cleanser (including make-up remover)
solid face balm
solid conditioner
solid shaving balm
solid face mask
solid conditioning hair mask
other 2%
20%
29%
21%
26%
31%
34%
31%
32%
38%
41%
32%
40%
47%
50%
1%
27%
35%
33%
38%
35%
39%
37%
47%
48%
43%
56%
53%
56%
59%
1
1
3
2
1
3
2
1
3
Top 2 products that people are willing to try are solid deodorants and solid shampoos. Then solid toothpastes and solid shampoos & bodywash. For men, deodorants come first. For women both deodorants and shampoos are at parity.
SOLID COSMETICS17
CONSUMER INSIGHTS
Product formatsWhat type of format appeals to you the most ? (2 answers maximum)
Most appealing format is bar soap, then stick. One-dose cubes are particularly appealing in France and to women. Powder is more appealing
to the youngest consumers.
SOLID COSMETICS
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CONSUMER INSIGHTS
Natural
Fragrances
59% 51% 22%
65% 42% 20%
67% 55% 24%
Ex : Rose, Apple, Aloe Vera, Almond Ex : More complex and Fine Fragrance like
Specific Ingredient
Fragrance
Sophisticated
Fragrance
In France and in the UK , the majority are for a natural-like fragrance. In Germany, a specific ingredient fragrance could also fit.
A specific ingredient fragrance is also more appealing to women while a sophisticated one is more appealing to men.
SOLID COSMETICS
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Fragrance expectations
Solid
Shampoo 34%
Solid Deodorant
FRAGRANCE EXPECTATIONS
Natural
FragrancesSpecific Ingredient
Fragrance
Sophisticated
Fragrance
Solid
Deodorant 52%
Solid Shampoo
37% 50% 34%
Long Lasting
Solid Body Wash
Solid Toothpaste
32% 42% 23%
Reduce Waste
40%
Naturality
Bar Stick Ball
INTERESTED TO TRY PURCHASED PRODUCTSPURCHASING MOTIVATIONS
PRODUCT FORMATS
SOLID COSMETICS
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CONSUMER INSIGHTS | TOP 3’S
MARKET ILLUSTRATIONS03
SOLID COSMETICS
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MARKET ILLUSTRATIONS
LAMAZUNA
Solid face cleanser
combination to oily skin
LUSH
Solid sunscreen wash
#WATERFREE #ON-THE-GO #ECO-FRIENDLY
ASCENTICAL
St Short beard
moisturizingstick
CAOLION STOP THE WATERWHILEPore intensive nourishing USING ME
soap Face & body wash
THE GREEN EMPORIUM
Solid face cleanser
Rose – Bamboo - Vanilla
SOLID COSMETICS
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MARKET ILLUSTRATIONS
ETHIQUE BEAUTY
Saving face serum
normal to dry skin
LUSH
Solid facial oil lighttouch
NÜE
Solid make-up remover oil
DE MAMIEL OH K!
Brightening cleanse & Chok Chok cleansing clay
exfoliate beadspowder-to-paste scrub
#VEGAN #NATURAL #MADEIN
MERCI HANDY!
Stick cleansing face
SOLID COSMETICS
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MARKET ILLUSTRATIONS
SECRET
Freshies On-The-Go
Solid antiperspirant
ball
PACHAMAMAÏ
Cocoon
Solid deodorant
ETHIQUE
Botanica
Solid deodorant
LAMAZUNA
Solid deodorant
Palmarosa
LUSH
The Greeench
Deodorant powder
#NATURALBEAUTY #ECOBEAUTY
#NONTOXICBEAUTY
SOLID COSMETICS
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MARKET ILLUSTRATIONS
LUSH
Bar shampoo
Argan & Rose oil
BEAUTY KUBES ULTRA DOUX
Normal to dry Hair Solid shampoo
Hydration – Coco & Aloe Vera
CUT BY FRED
Vegan stick
shampoo Detox
NOMAS
Hair & Shower
foaming powder
STYLE DRY
Dry shampoo
blotting paper
#ZEROWASTELIFESTYLE #NATURALHAIR #PLASTICFREEJULY
SOLID COSMETICS
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SPRING & VINE
Scalp soothing Tea
Tree & Mint
MARKET ILLUSTRATIONS
#DOITYOURSELF#MAKEITEASILY#NEWBREATH
LUSH
Naked
Solid shower gel
NATURE ET DECOUVERTESShower powder
ENERGIE FRUIT
Monoi
Shower powder
LUSH
Candy Floss
Shower powder
BTCPTP (Bouge toi c’est pour ta planète)Starter kit shower gel powder - Zero waste
ACQUA DI PARMA
Powder soap
SOLID COSMETICS
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• Shampoo in soap• Shower gel in soap• Cleansing gel in soap
Berlin-based product designer Jonna Breitenhuber hasdeveloped a brilliant concept for sustainable andzerowaste packaging. For her master’s thesis, shedeveloped Soapbottle. As the name suggests, it is abottle made entirely from soap. It can hold liquids andwill gradually dissolve as the product inside is used.The packaging can then be reused or turned intodetergent.
SOAP BOTTLE
MARKET ILLUSTRATION
SOLID COSMETICS 27
• Solid Face Bar (78g)• Solid Body Bar (100g)• Solid Shampoo Bar (85g)
• Reusable Soap Pouch• Vegan• COSMOS ORGANIC Certified• 99% of the ingredients of natural origin• 200 ml / 14,99 EUR
In the Solids Box, the three bars comewithout any additional packaging andare thus “naked”.The 100% FSC-certified paper containersare ready for shipment without using anysecondary packaging from Amazon.
• Exclusively on Amazon since July 2020
N.A.E. launches Solids BoxIN COOPERATION WITH AMAZON
BODY
Aromatic Aromatic
SHAMPOO
Floral Green
FACE
Floral Fruity
MARKET ILLUSTRATION
SOLID COSMETICS 28
• The Powder of Youth No. 1 $66
Cleanse, exfoliate, balance, soothe, brighten and treat with plant-based probiotics that balance the microbiome without removing the healthy bacteria that contribute to great skin.
Ingredients:• Hyaluronic acid• Vitamin C• Canadian glacial clay• Plant based probiotics• Pomegranate enzyme• Japanese amino acid
AN-HYDRAWATER-LESS SKINCAREWATER-ACTIVATED, PROBIOTIC POWDER
MARKET ILLUSTRATION
SOLID COSMETICS 29
#solidcosmetics3,299 posts
#zerowasteproducts15,315 posts
#zerowastebeauty27,674 posts
#lifewithoutplastic81,368 posts
#solidshampoo34,453 posts
SOLID BEAUTY GOES VIRAL
SOLID COSMETICS30
OUR PROPOSALS04
SOLID COSMETICS
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OUR PROPOSALS
01 D E O BAR
69
F R A G R A N C E C O D E
DON’T SWEAT IT M_0065788
O L F A C T I V E D E S C R I P T I O N
FLORAL • GREEN • Fruity • Peony • Watery
I N G R E D I E N T P R O P O S A L
Aloe Vera
D O S A G E
0,8% in Cosmos solid deo base
F R A G R A N C E B I O D E G R A D A B I L I T Y
8 2 %
“A dewy fragrance opening on a crunchy, watery
green effect conveying a fresh and clean feeling.”
SOLID COSMETICS
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OUR PROPOSALS
02 S H O W E R P OWD E R
57
F R A G R A N C E C O D E
BE POWDERFUL M_0065789
O L F A C T I V E D E S C R I P T I O N
AROMATIC • SPICY • Eucalyptus • Black Pepper • Cedarwood
I N G R E D I E N T P R O P O S A L
Wasabi
D O S A G E
1% in Vegan powdered base
F R A G R A N C E B I O D E G R A D A B I L I T Y
8 9 %
“An invigorating scent recreating a wasabi sensation
thanks to an aromatic peppery signature.”
SOLID COSMETICS
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OUR PROPOSALS
03 S H A V I N G BAR
55
F R A G R A N C E C O D E
MAN MADE M_0065790
O L F A C T I V E D E S C R I P T I O N
WOODY • AMBERY • Sandalwood • Cedarwood • Rose
I N G R E D I E N T P R O P O S A L
Palo Santo
D O S A G E
0,5% in Vegan & Cosmos solid shaving base
F R A G R A N C E B I O D E G R A D A B I L I T Y
8 6 %
“A woody elegant fragrance created around a
cedarwood & sandalwood harmony with a floral touch.”
SOLID COSMETICS
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OUR PROPOSALS
04 S U N BAR
55
F R A G R A N C E C O D E
ON THE GLOW M_0065791
O L F A C T I V E D E S C R I P T I O N
FLORAL • ORIENTAL • Powdery • Orange Blossom • Ylang
I N G R E D I E N T P R O P O S A L
Ylang Ylang
D O S A G E
1% in Cosmos solid sun bar base
F R A G R A N C E B I O D E G R A D A B I L I T Y
8 5 %
“A sensual & solar creation facetted by voluptuous flowers &
underlined by a caring vanilla effect.”
Estimate
SOLID COSMETICS
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OUR PROPOSALS
05 F A C E C L E AN S I NG
56
F R A G R A N C E C O D E
SO FRESH SO CLEAN M_0065792
O L F A C T I V E D E S C R I P T I O N
FLORAL • GREEN • Watery • Rose • White Flowers • Musky
I N G R E D I E N T P R O P O S A L
Clay
D O S A G E
0,5% in Vegan solid cleansing tablet base
F R A G R A N C E B I O D E G R A D A B I L I T Y
91,5%
“A delicate scent opening on a soft rosy petal accord
refreshed by a green watery touch all wrapped in white musks.”
SOLID COSMETICS
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OUR PROPOSALS
06 B O D Y BAR
64
F R A G R A N C E C O D E
PURE BLISS M_0065793
O L F A C T I V E D E S C R I P T I O N
ORIENTAL • FLORAL •Vanilla • Fruity • Woody
I N G R E D I E N T P R O P O S A L
Muru Muru
D O S A G E
0,5% in Vegan & Cosmos solid body bar base
F R A G R A N C E B I O D E G R A D A B I L I T Y
9 5 %
“A caring fragrance with creamy vanilla accents
over a balmy signature.”
SOLID COSMETICS
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OUR PROPOSALS
07 S H A M P O O BAR
F R A G R A N C E C O D E
BOTTLE NAKED M_0065796
O L F A C T I V E D E S C R I P T I O N
ORIENTAL • GOURMAND • Fruity • White flowers • Chocolate
I N G R E D I E N T P R O P O S A L
Cocoa Butter
D O S A G E
0,7% in Vegan & Cosmos solid shampoo base
F R A G R A N C E B I O D E G R A D A B I L I T Y
67,7%
“A warm fragrance, highlighting the delicate facets of white
chocolate, delightful vanilla and sugary honey, for an addictive
sensation.”
67
SOLID COSMETICS
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OUR PROPOSALS
08 H A I R S T Y L I N G P OWD E R
54
F R A G R A N C E C O D E
SIMPLY (FOR) GOOD M_0065948
O L F A C T I V E D E S C R I P T I O N
ORIENTAL • FLORAL • Fruity• Powdery
I N G R E D I E N T P R O P O S A L
Amla
D O S A G E
0,8% in Vegan powdered hair styling base
F R A G R A N C E B I O D E G R A D A B I L I T Y
9 5 , 4 %
“A luminous fruity infusion wrapped in a velvet oriental touch,
for a unique sensation.”
SOLID COSMETICS
39
FOR MORE INFORMATION, CONTACT US Brenntag GmbH
Dennis Neuman
Business Development Manager Cosmetics
Nina Uzeldinger
Application Specialist Cosmetics
Lisa Hermes
Product Manager Cosmetics
SOLID COSMETICS
YOUR EASY CONTRIBUTION
Reduce your shower time & try to avoidbaths when you can.
Turn off the water after you wet your toothbrush.
Prefer reusable bottles & cups for your drinks.
Choose recyclable, reusable & home-made products.
Avoid food waste & opt for bulk items.
Use reusable bags for grocery shopping.
Take your bike rather than your car for short trips.
Compost your food waste.
Take part in beach clean-ups.
Plant a tree to promote biodiversity.
SOLID COSMETICS
COSMOS BODY BAR
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COSMOS SHAMPOO BAR
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COSMOS DEO BAR
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COSMOS SHAVING BAR
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COSMOS SUN BAR SPF 25
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FACE CLEANSING TABLETS
SOLID COSMETICS
HAIR STYLING POWDER
SOLID COSMETICS
SHOWER POWDER/FOAMING CLEANSING POWDER