solitaire - solitaire #83 june-july 2016
DESCRIPTION
This is a free sample of SOLITAIRE issue "SOLITAIRE #83 JUNE-JULY 2016" Download full version from: Apple App Store: https://itunes.apple.com/us/app/id901845185?mt=8&at=1l3v4mh Magazine Description: SOLITAIRE was established in 2002 and is now the most recognised high jewellery magazine title, read and collected by jewellery connoisseurs throughout the Asia Pacific and the world. SOLITAIRE covers high jewellery, jewellery trends and design, jewellery watches and accessories, jewellery and style history, famous designers, celebrities and their jewellery collections, jewellery destinations, fashion & jewellery pairing, and knowledge articles on diamonds, precious stones, gold and other precio... You can build your own iPad and Android app at http://presspadapp.comTRANSCRIPT
June — July 2016
LOVE DIAMONDSDamiani Fiori d’Arancio
Classic Diamond CutsDiamonds & Pearls
HAUTE HOROLOGYSecret WatchesOpenwork Dials
DIAMOND MASTERS Soie Dior CollectionFerragamo JewelsLazare KaplanMessika
PLUSSuzanne BelperronSybarite JewelleryKate Hudson
83 The Diamond
Edition
The Diamond
Edition
ASIA PACIFIC EDITION
SIGN IN
6
hether you are a jewellery aficionado or not, you will have heard the words “A Diamond Is Forever”. An inspired marketing initiative of De Beers at first, it jumped into linguistic mainstream, so much so that a martini-swilling British agent played out a whole movie baxed around the theme.
But have you heard the slogan used lately? I haven’t, and I am wondering why that is the case.
Some jewellers I spoke to expressed concerns that diamonds may have lost their sparkle — their air of inevitable exclusivity. Think Louis Vuitton’s monogram duffel bags, and the legions of everyday people toting them around everywhere — even to the local wet market — and you get their concerns. Others in the trade lament the erratic pricing of diamonds, a result of the breaking up of De Beers’ virtual monopoly.
Diamonds may be forever, but their value may quite possibly not. Then there are the half dozen or so diamond substitutes,
diamond lookalikes, and laboratory created diamonds, all adding to consumers’ confusion. And to top it off, the business side has been affected by the creeping commoditisation of the little sparklers. Prices have become so transparent, that many diamond dealers have lost reasonable trading margins, and in the process motivation to push for more sales. The notable here being very large sizes of whites, and important coloured diamonds.
Be that as it may — diamonds are still an integral part of the jewellery industry, and an irreplaceable component at engagements and weddings. The idea of ‘forever’ lingers, and is a fitting companion to a bond between people that is supposed to last a lifetime and beyond.
In this, our annual Diamond Edition, we again celebrate the hardest stone, able to melt even the hardest heart. Let it be yours.
Rainer SigelPublisher
ON THE DIFFICULT
DAYS, WHEN THE WORLD IS ON YOUR
SHOULDERS, REMEMBER THAT
DIAMONDS ARE MADE UNDER
THE WEIGHT OF THE MOUNTAINS
Waiting
For Forever
W