Solo Pro Expert Leader: Create, Repurpose, & Syndicate Your Content

A 4-Step System

How To Syndicate Your Content Easily To Increase Your Visibility, Up Your Credibility, And Position Yourself As An Expert

Without Breaking The Bank.

Be an Expert Leader

Creating content to be perceived as an Expert Leader is essential.

Repurposing and syndicating that content adds the rocket fuel to propel you to the top.

A 4-Step System

What We’ll Cover:

• The content generation secret that will immediately streamline your business AND your content marketing in one blow

• Custom fit your content delivery to your personality and your niche’s preference

• Mindsets, strategies, and tactics to position yourself to stand above the rest

• Tools and services to be aware of

• How to automate your syndication scheme so you get more exposure with less work

Position as Expert Leader Content Creation Strategy Channels to repurpose Syndication Strategy

You’ll leave with a 4-Step System

Expertise Exposure VisibilityCredibility

Barbara SaundersThe Solo Pro Business Success Mentor

Director, International Association of Self-Employed Communication ProfessionalsFounder, Solo Pro AcademyFounder/Host, Solo Pro Radio

SoloProSuccess.com

Why Position Yourself As An Expert Leader?Position as Expert Leader

Credibility

Stand Out | Credibility

• No generic services

• Your unique brilliance

• Establish credibility online and off

• Demonstrate authority

• People follow (and hire) leaders

Tips to position yourself as an Expert Leader

• Have a consistent and professional presence across all platforms

• Get a professional headshot and use it (set it as your Gravatar ID so it populates across the web- gravatar.com)

• Show up at events (online and off) as an expert, not just one of the crowd

• Be selective at where you show up - go for quality, not quantity

• Scrutinize your profile text - DO NOT ramble, Keep your copy tight and direct

• Go through all of your copy with a fine tooth comb for grammar and spelling

• Avoid ‘fluff’ words that don’t really communicate clearly - (don’t say ‘transform’, say ‘change’ and then use measurable terms)

• INVEST in your website. Keep the copy tight and informative - not mired in fluff and big words that don’t say anything

• Do not use a generic email address (@gmail.com), get your own domain name and use it everywhere - it’s branding.

Your Content Creation Strategy

Content Creation Strategy

Expertise

Generate | Expertise

• Create your own content

• Curate others’ content

• Make your website a ‘hub’

• Be the TRUSTED filter

• Answer questions

• Do surveys and polls, then analyze

• Communicate clearly - no fluff

• Inspire with the ‘Why’ and the ‘What’

• Don’t give away the ‘How’

Content Generation Secret: Editorial Calendar

1. Each Quarter decide what you want to do - sell product, fill workshops, get more clients

2. Make an outline of topics that support that goal - just the topics (Aim for 12)

3. Each week, flesh out a topic with 500 or so words (stick to 1 topic, optimize your Post Title and SEO for that 1 topic). THat’s your article for the week - it can be a blog post or newsletter article (or both).

4. Aweber - and other email services - can automatically post your article topic to Facebook and Twitter. Post it on LInkedIn as well if your ideal clients are there.

5. Articles can be expanded into talks, teleseminars, or chunked down into short video bursts (you’re beginning to repurpose content here)

Repurpose Your Content

Channels to repurpose

Exposure

Demonstrate | Exposure

• Articles and blog posts

• Talks and speaking

• Workshops

• eBooks, workbooks, handbooks

• Check lists, tools, templates

• Videos

• Radio, Podcasts

• Interviews

• Teleseminars, webinars

• eCourses, autoresponders

Content Repurposing Tips:

• Tailor you content to fit your ideal clients’ needs - if they prefer audio, do audio; if they’re visual, do video, slideshows or infographics

• Show up WHERE your people are - if they’re not online, don’t waste too much time with lots of online posting, just cover the big three and then go where your people are

• People are overwhelmed: stick to one topic at a time; keep your message simple, uncluttered and clear

• Don’t forget print. People still like to print things out so keep your digital download files clean and easy to print.

• Keep it simple and affordable. Don’t spend a lot of money on a video production just for a short video post, your webcam can do a fine job (have enough light and a good mic)

• Be comfortable. Focus your efforts where you’re most comfortable. If you don’t feel good about being on camera, opt for a powerpoint video instead.

Syndication: What is it and How do you do it?

Syndication Strategy

Visibility

syndication noun [sindiˈ kā sh ən]Visibility

to publish or broadcast (material) simultaneously through a number of different channels

Multiple Channels and Tools

• Article Distribution• eZineArticles.com• SearchWarp.com• a1articles.com• AllTop.com

• Video and Presentations• YouTube.com• Vimeo.com• SlideShare.net

• Radio, Podcasts, and Interviews• Spreaker.com• BlogTalk.com• AudioAcrobat.com

• Teleseminars• InstantTeleseminar.com• FreeConferenceCalling.com• FreeConfercencing.com• GreatTeleseminars.com

• Webinars• GoToWebinar.com• FreeScreenSharing.com• AnyMeeting.com

• eCourses, Autoresponders• Aweber• Constant Contact• Vertical Response

A Recap

Create, Repurpose, & Syndicate Your Content 4-Step System

Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader

Credibility

Create, Repurpose, & Syndicate Your Content 4-Step System

Expertise Exposure Visibility

Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader

Create, Repurpose, & Syndicate Your Content 4-Step System

Expertise Exposure VisibilityCredibility

Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader

Create, Repurpose, & Syndicate Your Content 4-Step System

Expertise Exposure VisibilityCredibility

Content Creation Strategy Channels to repurpose Syndication StrategyPosition as Expert Leader

Create, Repurpose, & Syndicate Your Content 4-Step System

Expertise Exposure VisibilityCredibility

Need More Help Turn Content Into Cash!

Create Profit Centerswith Your Content

• Liberate yourself from the dollars-for-hours business model

• Establish constant, consistent income independent of the economy

• Create balanced profit centers with multiple income streams each

• Learn how to charge what you’re worth and get it

• Get your own Solo Pro Business Model Map to know which steps to take when

SoloProSuccess.com/RevenueSystemSpecial/

Special Offer For This Event Only!Two options:

• Home-study program for just $97! (save $100)

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Hurry! Offer ends May 20!

Thank you!

Visit SoloProSuccess.com and schedule your 30-minute Business Mapping Call.